Diversification Of Commercial Circulation And Continued Weakening Of Domestic Retail Industry

"P >" the Wuxi ocean department store, which has been operating for 10 years, has quietly dropped out.

In this month, Shenyang and Shijiazhuang ocean department store will be withdrawn.

According to industry sources, the average annual loss of Shenyang is 20 million ~3000 yuan since its opening.

The information released by the general merchandise business association shows that the sales volume of 81 large and medium-sized department stores in 2012 was 228 billion 270 million yuan, up 8.92% compared with the same period last year, and the profit dropped 6.14% compared with the same period last year.

The news released in the near future has been a blow to the domestic department store on the "hot pot", which has also cast a shadow over the development of the department store industry in the new year.

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"P" and shadow not only appeared in the department store industry, but also entered the 2013. The domestic retail industry has repeatedly reported a continuous decline in sales profit growth, and the news of shutting down stores and withdrawing capital is even more frequent. More people in the industry have analyzed: "the domestic retail industry will be moderately" cold winter "this year.

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Li Sheng, chairman and President of P IBMG international business management group, said, "it is truly realized that the development of domestic retail industry has slowed down, the gross profit margin is getting lower and the competition is stronger and stronger, business circles are more and more overlapping, consumers are demanding higher and higher, and the cost of business burden is higher and higher, and the retail industry has entered a period of micro growth."

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< p > < strong > domestic retail industry continued to be weak, < /strong > /p >

P > recent reports on the development of sports brands in China are in constant succession. Even Nike Asia's largest flagship store on Wangfujing Street will no longer be renewed, instead of the international fast fashion brand H&M. Li Sheng pointed out: "2012 a target=" _blank "href=" http://www.91se91.com/ "> clothing < /a > Sports industry, including the most familiar brands of Lining, Nike, Adidas, and kappa brand. The sales growth in the past 10 years was the lowest, with an increase of only 2% over the previous year. According to statistics, sales in 2012, Anta, Brunson, and Semir clothing were all down sharply in 2012, and the net profits of Semir and Mts. Bang Wei have dropped sharply by 38.24% and 23.99% respectively. <

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At the same time, sales of three major stores in department stores in 2012 declined. According to the Ministry of commerce data, sales of department stores in key retail businesses increased by 10% compared with the previous year, while the sales in supermarkets decreased by 6.2% compared with the same period last year, and the sales of professional stores decreased by 5.6% over the same period last year.

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< p > 2012, the international first-line brand has slowed down in China, and has been trapped in the decline of passenger traffic and profits. GUCCI originally planned to establish 10 ~15 stores in China every year, and now it has been reduced to 3 ~4 homes, and mainly to pform and refurbish existing stores. LV said that it will not continue to open stores in China's two or three tier cities, Burberry will slow down in China, and the number of new stores will be greatly reduced in 2013.

The most obvious performance in Beijing is not only from the change of brand consumer goods, but also from fast moving consumer goods, such as the sharp decline of food and beverage in 2012.

"Taking a catering company of a listed company, for example, sales fell by 45% at the end of last year, and the increasing proportion of overseas tourism and overseas shopping reduced the proportion of luxury goods sales in China. At the same time, the environment of China's economic slowdown also had a great impact on China's consumer goods, especially the luxury goods market, especially the restrictions issued by the new government at the end of last year, which also had a huge impact on luxury goods, high-end consumption and high-end consumption, and formed a very strong situation today."

Li Sheng said.

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Last year, the National City Commercial Information Network monitored the top 100 department stores in the main cities of the whole country. Last year, the total sales volume was 106 billion 950 million yuan, up 3% compared with the same period last year. The sales performance of Baisheng Department released in 2012 showed that the sales figures reached 17 billion 211 million yuan in 2012, up 4.8% from the same period last year, while the same store growth was only 0.4%, the net profit decreased by 24.2%, from 1 billion 123 million yuan in 2011 to 850 million yuan, and the Parkson group suffered the first net profit decline in the first 3% years of listing.

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< p > Li Sheng pointed out: "today, the department stores in China mainly focus on the mode of joint operation. Although there are buyout modes in individual categories, most stores still operate in more than 90% of the joint ventures, except for some first-line cosmetics, gold jewelry, tobacco and food products, and household appliances. Besides, the rest of the products basically adopt the joint mode and become the leading direction of today's department stores.

The homogeneity, price war and brand differentiation of China's department stores are the most prominent problems in the development of the industry. One thousand shops are mainly reflected in women's clothing, cosmetics, female a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > and so on, and these categories happen to be the largest proportion of merchandise sales in department stores. It should be said that the department store industry has gradually moved from the former glory to the rapid decline of gross profit margin.

He stressed that how to move from traditional department stores to modern department stores and how to move from chain to chain in the future should be considered. That is to say, the real pformation from the business mode is the core power for the development of retail industry in the next 10 years.

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In the overall environment, the retail industry in the future will be increasingly competitive and the local market will be saturated. < p >

From a geographical point of view, the existing formats of the second tier cities have become saturated or saturated. From the point of view of circulation, manufacturers' self built channels and e-commerce will have a diversion effect on the existing distribution channels. The proportion of single shop losses in chain enterprises is increasing, and some enterprises have also suffered regional losses.

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< p > < strong > young consumer group change consumption pattern < /strong > /p >

< p > some people say that online shopping is crazy. Last year, "double 11" Taobao achieved a total sales of 19 billion 100 million yuan, equivalent to 1/4 of Gome sales in 2011, equivalent to the sales volume of Wangfujing business year last year, which is 2.36 times the total sales of McDonald's 1400 stores in 2011.

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"P" faces the rush of online shopping. "Many traditional retailers ask me whether the future IT or e-commerce will completely replace the traditional retail industry. It is not known, but one thing is for sure. Today we face such a retail environment is definitely not generated online shopping, but consumers behind online shopping."

Li Sheng believes that changes in consumer attitudes, changes in the age of consumers, and changes in consumers' age demand become new rules of the game that retailers must face.

Today, a large number of 80, 90, and even after 00 consumer habits, consumer experience has undergone great changes.

Today's traditional department stores and traditional supermarkets are dominated by the middle-aged and old customers, and the white collar or professionals who are over 30 years old or over 40 years old are the leading consumption groups. Today, the online shopping market is a large number of new consumer groups. The development of the network is not only based on such a tool as electric brain, but also the consumption habits and consumption characteristics of this generation. Li Sheng said frankly, "who is the customer? It is not the 40, 50, 60 or 70 after we take it for granted, but the future 80, 90, 00...

These consumers listen to what songs grow up, what they grow up to eat, what kind of environment they are shopping, this is our special concern. Developing a business form that is in line with young consumer groups is one of the key points in the development of the retail industry in the future. This is also the reason why shopping is so popular.

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< p > today's shopping center is a good place to eat, drink and play, and even some shopping centers become local tourist attractions.

According to the business information center, the sales volume of 80 shopping centers in Shanghai in 2012 was 89 billion yuan, up 7.4% from the same period last year. The retail revenue reached 72 billion 940 million yuan, catering reached 12 billion 240 million yuan, and the service industry reached 3 billion 830 million yuan, accounting for 81.9%, 13.7% and 4.3% of the revenue respectively. At present, the shopping center project in Shanghai is built at an area of 930 thousand square meters, ranking the first place in the world's pre built shopping center area, and ranked the second in the Chinese cities.

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< p > a large number of stores like I.T have become the leading trend of the future development of shopping centers. "Today we are not only changing from the environment, but also from the penetration of the stores. In view of the department store industry, this category killer has become the main competitor of the department store, a category of many brands or a brand of many categories, or a collection of multiple items in a property shop project. The concentration of consumer groups for a certain age group has become the dominant factor."

Li Sheng believes that how the department stores go to category management, how to move towards category control and how to upgrade their own differentiated positioning in the category become the dominant trend in the development of department stores.

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In the past, catering, leisure and entertainment were generally regarded as auxiliary formats. Today, it has become the main form of business, even occupying 40% of the shopping center's total area, even more than 50%.

"Obviously, the future shopping center will pay more attention to the on-site experience of consumers, and it will also be more suitable for the shopping enjoyment of young consumers."

Li Sheng said frankly.

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< p > < strong > diversified development of commercial circulation < /strong > < /p >

Today's department stores must add supermarkets and stores. Today's department stores and supermarkets must join in leisure, catering and entertainment. Today's department stores and supermarkets plus shopping centers must also join hotels and other complex formats, and form the so-called urban complex. In the future, within the market scope of suburbanization, who will have experience in the future pattern of high-speed rail, subway pportation and market business pformation, who will form a composite format, who can integrate various kinds of brands and integrate various formats to form a variety of shopping groups, who will be able to get the favor of the market, and who can get the real development. < p > Li Sheng predicts the trend of the development of China's commerce and trade industry in the next 5 years.

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< p > secondly, the development mode of commercial circulation industry has become the mainstream from the pursuit of increasing quantity to the increase of internal growth, and has entered the era of meticulous management. Today, many retail enterprises are increasing rapidly. The growth rate of friendship shop Yuan Jialing shop in Changsha, Hunan is an example. Last year the growth rate exceeded 50%. The growth rate of Fengxian Town store, which came from Shanghai one hundred, was over 40%. In other words, how to achieve internal growth and how to achieve the main direction of future development is to dig deep consumption of customers.

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< p > in the past, suburbs are slow development areas. Due to the acceleration of urbanization in the suburbs, especially the increase of property costs and various costs, the retail industry has become the main battleground of the retail industry. The commercial circulation industry is moving into the suburbanization business circle. "There are four kinds of people in the suburbs. They are migrant workers who come from the countryside, and those who retreat from the cities, because the housing prices are too high to buy houses in the suburbs. There are still a large number of migrant workers and industrial population after the factory pfer, so that the suburbs will form the leading development direction of the future retail market."

Li Sheng said.

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