Production Oriented Clothing Enterprises Are Hard To Sell, But Sales Are Not Good Enough.

< p > > Jimo a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > wholesale market was born in 1980s, covering the large clothing distribution center of Shandong Peninsula, where the essence of the clothing industry is precipitated: three years without money, only inventory.

< /p >

< p > 2012, Li Hong, who first entered the clothing industry, represented the brand men's clothing in Guangdong, Hangzhou and other places. After a year, the volume of pressing clothing in autumn and winter reached about one hundred thousand yuan. She told me that there was a large number of millions of yuan in the pressure of her peers.

< /p >

< p > last year, after a year's hard work, I didn't see any money, but I made a warehouse of autumn and winter goods.

This year, it has become a discounted item, with 70 percent off to 50 percent off losing money. She said she was afraid to deal with it until next year.

Li Hong's popularity rate is almost 100% in the whole market.

< /p >

< p >, for productive clothing enterprises, inventory means greater cost pressure.

Apart from Li Hong's two street, Miss Liu does not want to be named. Her two or three T-shirt processing plant has been in high risk for the past three years.

< /p >

< p > and miss Zhang Wei has the same worries as Miss Liu.

When I saw him, he was choosing "a target=" _blank "href=" http://www.91se91.com/ "clothes" /a for customers on clothing week.

"Since the establishment of the company in 1999, the inventory has been relatively stable, and from 2011, the inventory is more than once."

Zhang Wei said frankly, at present, there are even clothes around 2010 in his factory.

"Clothes that can not be sold during the season can only be disposed of at a discount. If they can not be processed, they will only become" dead goods ".

< /p >

< p > according to insiders, 15%~20% clothing inventory is a normal phenomenon, commonly known as "poor sales."

Once this level is exceeded, both producers and sales agents will step into the danger zone. Inventory costs will gradually slow down the enterprise capital chain, bringing about a series of problems in the production process, and ultimately completely drag down enterprises.

< /p >

< p > "at present, many clothing enterprises in Qingdao, especially those specializing in domestic sales, have almost become a vicious circle of clothing inventory.

Over the years, the snowball has been rolling up.

Zhang Wei said that "clothing inventory" has long been a topic of danger for everyone in the industry.

< /p >

< p > < strong > clothing inventory has really become a problem. < /strong > < /p >

< p > "because Nike, because of the seven wolves, we know" clothing inventory ", and finally we have seen that we always have stocks.

Li Hong (a pseudonym) said that this expression was quite calm, and the T-shirt and shirt hung in the most conspicuous middle of the shop in the men's famous shop behind her.

As a microcosm of the clothing industry in Qingdao, the wholesale clothing market of Jimo, which integrates production and sale, is almost divided into two days by "fashion" and "inventory".

< /p >

< p > in the just concluded fashion week in Qingdao, the problem remains.

On the other hand, the excitement of the fashion show is on the other hand, and the sale of 5 yuan and 10 yuan has also attracted a surge of people.

Is 2013 new product listing or 2012 backlog of spring clothes? A simple question, let many garment enterprises evasive.

< /p >

< p > production clothing enterprises are hard to sell, but agency sales do not see money and seem to have been established.

The purchasing power of the buyer's market has declined, and the fierce competition in the seller's market has exposed the "congestion" of the low threshold of clothing in Qingdao.

< /p >

< p > < strong > stock tracing: it is by no means a great success. < /strong > < /p >

< p > 2013, why did the "sensational" clothing inventory suddenly come to the head? "Knowing that there may be stock, but there is still a little luck in the mind, and eventually it has become a stock."

Miss Liu pointed out the process of inventory production: in daily production, the factory will determine the production volume according to the requirements of the sales shop, and the three level agent needs 50.

The two level agent will have to prepare 100 pieces. When we plant, we will get more 30%~50% ready for the pfer of goods and the "burst version".

"The clothing industry is like this. Once a" burst version "appears, you are not ready enough to re enter the cloth, cut and process, at least a week. Now the homogenization of the market is very serious, so when you make a new one, it will not be popular.

In her view, no one is willing to lose opportunities, especially when agents exaggerate the market situation.

< /p >

Behind P's obvious complaint is the "fatigue" of the clothing sales model.

In the multi-layer distribution mode of traditional clothes, dealers can offset risks by "pferring goods" and "returning products", so that rational market reaction can be left behind by enthusiasm of manufacturers.

The ultimate inventory pressure has basically fallen on the head of clothing manufacturers and small businesses that are difficult to communicate with manufacturers.

< /p >

< p > Li Hong told me that in past years, 6, 7 and 8 months were the off-season of wholesale market in Jimo. Now, the volume of wholesale and retail sales is less than half of that of the previous year. "The off-season has come, but has not seen the peak season, and there are few people."

< /p >

< p > the sales volume of synchronous 50% is declining, which makes many manufacturers who are "happy and happy" miserable.

A cotton padded manufacturer who did not want to be named told me that more than 40 workers in the company followed their more than 10 years' workers. At present, basically, they are "going to rest every festival". "The production capacity is less than 50%, and there is still stock. This is really impossible."

< /p >

< p > in addition to the exhaustion of sales mode, the growing brand appreciation ability of consumers has also caused the backlog of clothing inventory.

"Now consumers have higher requirements on clothing styles, especially consumers after 90."

Zhang Wei told the author that after 2012, most of the post-90s have already started work. They have become the main body of fashion consumption after 80 years of age.

Compared with the previous 70 of the main consumer, no matter 80 or 90 after the understanding and recognition of international fashion has a qualitative leap, the domestic brands for the 80 and 90, the first association rate and the first mention rate are very low, their brand knowledge and clothing for the discriminating power and appreciation is far higher than 60 and 70 after.

"Now the main consumer can not tolerate sand."

Zhang Wei said.

< /p >

< p > but many consumers are ignorant of the change in the demand for products. In the clothing city of Jimo, the phenomenon of homogenization is very serious. Almost every store can see the same style of clothes.

This is the stagnant brand research and development capability that allows the surplus capacity to directly face the market that has quietly changed, and the backlog of inventory is logical.

< /p >

< p > clothing inventory is known as "tail cargo" in the north.

Clothing manufacturers, clothing dealers, clothing retailers, clothing related trading companies and other garment related enterprises and practitioners remaining, backlog, over the season clothing.

< /p >

< p > if there is a large backlog of garment inventory, it will not only occupy the company's operating capital, but also waste manpower and material resources, and also increase the management cost and profit cost of the company, lengthen the turnover cycle of the product, reduce the overall profit of the company, and affect the development of the company.

< /p >