Sale Of Counterfeit Goods After "Infatuation"

In May 7th, Dangdang network high-profile line with high-end shoes and clothing brand tailing based "tail goods" channel. Meanwhile, following the successful precedent of vip.com, a growing number of electricity providers see " Flash purchase "This mode of business opportunities.

Up to now, all customers, shop No. 1 and Dangdang have already launched special sale channels. According to media reports, Tmall, Jingdong will also Wade "flash purchase" sale mode, the relevant plan is brewing.

　 Electronic commerce aiming at tail cargo space

The original price is 369 yuan, the preferential price is 79 yuan, and a pair of Lining shoes are sold at the sale channel of all customers under the market price of seventy percent off.

In April this year, the Lining brand, which lost nearly 2 billion yuan in fiscal year 2012, clears up inventory more quickly, and launches "flash buying" activities jointly with fans two times. clothing Shoes and hats and so on, the lowest price to 19 yuan.

Van guest told reporters that the profit effect of "flash buying" activities with Lining brand is not convenient to disclose at present. Lining did not have any official information about this. However, in Lining's debut, all products were sold out in 18 hours, 30 hours ahead of schedule.

In the event of brand sale week before the May 1st, Giordano, Semir, ST&SAT and other more traditional shoes and clothing brands also joined.

Brand sale is regarded as an important way to break the traditional mode of private brand. On the second day of Lining's first sale on van guest platform, Xu Xiaohui, vice president of VIC, said on his personal micro-blog that the mode of walking on two legs by "all customers own brand + retail channel" has been established, but it has become clearer recently, and there will be more exploration in the form of channels, or it can be regarded as "online version BELLE".

Coincidentally, Dangdang "tail collection" has also been given high hopes.

On the day of the end of the day, Dangdang CEO Quo-Qing Li On micro-blog, the target of Dangdang's clothing category in 2013 is 4 billion 500 million yuan, and the end product exchange is an important battle for achieving this goal.

However, the reporter did not respond to the further verification of Dangdang net remittance plan to the person in charge.

According to statistics, the scale of China's discount retail market in 2012 is about 160 billion yuan. It is estimated that in 2015, the scale of China's discount market will reach 560 billion 800 million yuan, and the compound growth rate from 2011 to 2015 will exceed 50%.

"Now the clothing industry high inventory situation, to the electricity supplier set up the best time to sell channels." Lu Zhenwang, an electricity supplier observer, told reporters.

"The whole clothing market is 300 billion yuan, and the space is very big. Dangdang should strive to make the top three of clothing online shopping this year," Li Guoqing said on the same day, micro-blog on the same day.

As a matter of fact, when the final product is put online, it is said to have a share with vip.com in the special sale market.

Vip.com, founded in late 2008, pioneered the business model of "brand discount + limited time snap + genuine insurance" in China. Only three years later, it is convenient for us to list on the NYSE in March 2012.

According to the company's earnings report, the sale market does have an attractive appeal. According to its unaudited earnings report in the fourth quarter of 2012, vip.com's net revenue in the fourth quarter was $299 million 600 thousand, an increase of 184.8% over the same period last year, and the first quarter loss was realized, with a net profit of 6 million 300 thousand US dollars and a net profit margin of 2.1% GAAP.

As of press release, the company has not released its quarterly report for the first quarter of this year, but in its annual report, vip.com's net revenue in the first quarter of this year is estimated to be between $265 million and $270 million, an increase of about 162% to 167% over the same period last year.

　　 Sale of counterfeit goods after "infatuation"

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"Compared with traditional retail outlets, online retail continues to develop rapidly, and more convenient services are available to online shopping consumers who can change traditional consumption habits, especially in developed areas where the logistics network is developed." Du Yanhong, a retail researcher at CIC, told reporters.

In his view, the transformation of the retail industry is also one of the factors that power suppliers get together.

For a long time, the relationship between clothing brand and traditional department stores is a matter of solidarity. But last year, by the impact of online shopping, the retail channel and clothing industry were the same, and the general growth rate slowed down, which made the garment industry worse.

Beijing Wangfujing department store (Group) Limited by Share Ltd annual total retail revenue in 2011 was 16 billion 254 million yuan, an increase of 20.30% over the previous year, and the figure was 18 billion 264 million yuan in 2012, an increase of 8.97% over the previous year.

Wangfujing department store's first quarter earnings report in 2013 revealed that the net profit attributable to shareholders of listed companies was about 222 million yuan, an increase of 3.74% over the same period last year, compared with 214 million yuan in the first quarter of 2012, representing an increase of 6.833% over the same period in 2011.

In addition to consumption habits change, user experience and other factors, the price of online shopping has always had enough advantages. And the brand tail cargo market has made the electricity suppliers set foot in a new round of price war. Dangdang net goods exchange claims that its product is 70 percent off capped. The price of shoes and clothing is generally lower than the tag price of 50 percent off.

Experts believe that although the brand merchandise attracts the eyeball with the discount price advantage, it is only a drop in the bucket in the entire sales area, but at the same time, it achieves brand promotion and reduces the inventory of the over season products.

Du Yanhong suggests that brand enterprises can categorization of their own products, make differentiated sales according to their categories, or by the number of categories, they can stagger the sales time of existing products, and bundle their products bundles more closely. In the final analysis, they should be differentiated as far as possible in product rationing.

In fact, insiders told reporters that for the clothing industry, inventory is in the past few years, but it is relatively severe in the past two years.

In this regard, Du Yanhong told reporters that after a large inventory of digestion, the number of goods in the tail cargo market will also decline in a large scale, some manufacturers may provide counterfeit and shoddy goods to seek personal gain.

He believed that the market of tail goods with price advantage should ensure its long-term interests, ensure the regular way of supply and set the threshold for the market of tail goods instead of being reduced to a place where counterfeit and inferior products were gathered.