Latin American Clothing Market Has Huge Consumption Potential

< p > Latin America has the fastest growing clothing consumption market in the world in 2012: < a href= "http://news.sjfzxm.com/news/hangye/20130515/342157.html" > Venezuela "/a" and "a href=" http://news.sjfzxm.com/news/hangye/20130515/342155.html "> Argentina" /a ", although most of the growth comes from the inflation price.

And now experiencing deflation in Chile, its clothing prices have dropped by 3% in real price war since 2010.

Most of the competition comes from local brands.

It is undeniable that trade protectionism provides opportunities for Latin American clothing companies to take a firm foothold in the local market.

In Mexico, 4 of the top five clothing brands are local brands.

< /p >

< p > < < a href= > http://news.sjfzxm.com/news/hangye/20130514/341982.html > > Europe > /a > international data. In 2012, Latin America's consumption power has been gradually emerging. The scale of the clothing market has increased by 16%.

Although the size of the $152 billion clothing market in the region is still less than that of 1/3 in the Asia Pacific market, its growth rate has surpassed that of the latter and shows great potential for consumption.

< /p >

< p > but in fact, < a href= "http://news.sjfzxm.com/news/hangye/20130514/341970.html" > trade barrier < /a > can not completely block the pace of international competitors.

In 2012, H&M chose Chile to enter the foothold of the southern hemisphere.

On the day of the opening of the store, nearly 2500 consumers lined up for 12 hours to greet the brand from Sweden.

The clothing industry in Mexico has also witnessed the achievements of multinational brands. These brands include < a href= "http://news.sjfzxm.com/news/fushi/20130514/341967.html" > H&M < /a >, a href= "http://news.sjfzxm.com/news/hangye/20130514/341905.html" > Gap < /a > and < a a ">" 21 ".

Fast fashion retailer Inditex, because its products originate from Spain, its product positioning is also more suitable for Latin American consumers.

< /p >

< p > other mass brands find that the Latin American market's success strategy is to increase the local retail price of products.

The British brand "a href=" http://news.sjfzxm.com/news/difang/20130511/341502.html > Topshop < /a > launched a girl clothing store in the high-end shopping center JK in St Paul, Brazil.

The location of the store, the location of the product and the services provided make the overall image of the brand almost luxurious, thus attracting more affluent consumers.

< /p >

< p > in Latin American Apparel market, online shopping mode of consumption is just beginning. More consumers understand their brand trend through social media platform, and actual sales are still weak.

The sales volume of the channel is almost 1% less than that of the total garment sales in 2012.

Therefore, the marketing of online channels will be the focus of major brands.

In Brazil, the most popular online sales platform is multi brand e-commerce website.

< a href= "http://news.sjfzxm.com/news/zhengce/20130508/341054.html" > Netshoes < /a > is the website of sales brand sports shoes. In 2012, its sales in Brazil amounted to US $1 billion.

< /p >

< p > according to Euro international forecast, the Latin American clothing market will expand by 35 billion 100 million US dollars in 2012~2017, and will become the most dynamic region after the Asia Pacific region.

After surpassing France, the size of Brazil's clothing market is expected to exceed Italy before 2017.

Mexico's performance is also expected to be expected, in 2012~2017, the country will be expected to become the fifth largest garment market growth country after the a href= "http://news.sjfzxm.com/news/shichang/20130508/341058.html" > BRIC < /a >.

Although trade protectionism and complex macroeconomic environment will more or less affect its industrial development, with the growth of the middle class in the region, the growth of demand for fashion products by young people will make these challenges valuable.

< /p >