Young Consumers Are Leading The Fashion Trend.

< p > it is understood that China's current clothing consumption market is about 1 trillion and 600 billion yuan, and the market share of local brands is more than 90% or even 95%.

Only a strong consumer market can support manufacturing, design, display and other fashion industries, forming a healthy circular "a href=" http://news.sjfzxm.com/news/hangye/20130514/341982.html "ecological chain < /a >".

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< p > consumers decide the direction of fashion.

With many a href= "http://news.sjfzxm.com/news/hangye/20130514/341970.html" > 85, < /a >, a href= "http://news.sjfzxm.com/news/fushi/20130514/341967.html" > 90 "/a", young people are emerging in fashion consumption, and their roles are becoming more and more diverse. Their main status is consumers, and they are also leaders, producers and disseminators.

For them, fashion is not just consumer goods.

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< p > buy good things, want to sell good things, I go to London to learn fashion < /p >.

< p > characters: < a href= "http://news.sjfzxm.com/news/hangye/20130514/341905.html" > Ami < /a > (brand planning, master of fashion management, University of Southampton, UK) < /p >

Less than p three years ago, Ami chose fashion management as a passion for fashion.

"I am a finance major in New Zealand, and I want to change my major to a larger one."

Ami said that she wanted to learn interest and hobbies as a profession. "At the same time, China's fashion industry is at its initial stage, with great potential but few professionals, so I think the employment prospect of this profession will be better."

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P, aside from her major, Ami is a fashion consumer like most young people. She likes big cards and buys fast fashion, but she prefers designer brands with individuality.

"Years of studying abroad, I learned a lot of their fashion consumption ideas, such as fashion is not necessarily suitable for everyone, so it is my consumption principle to stay out of fashion."

She said, "young people in China now have a relatively high degree of acceptance of fashion, but they can't just rely on fashion to make good use of fashion, but also to see if they are suitable for themselves."

Ami frankly, she has spent a lot of money to buy things that she doesn't use much, but now, even when deciding to buy a brand, she will even study the history of the brand.

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This is why, after returning to Hangzhou at the end of last year, Ami has made brand planning in the shoe brand "a href=" http://news.sjfzxm.com/news/xieye/20130513/341650.html "OTZSHOES" /a > P.

"It is no exaggeration to say that the courses learned in schools, such as design, research skills, and fashion history, are all useful.

Even things learned during an internship are equally useful.

Ami has been an intern in the British designer brand twenty 8 twelve.

She said that the biggest lesson was to learn how to respect consumers and how to provide them with intimate services instead of trying to recommend products so as to disturb their shopping.

"At this point, many domestic brands are not doing enough."

Ami thinks.

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< p > young people around the fashion network fashion brand is required to < /p >.

< p > characters: < a href= "http://news.sjfzxm.com/news/difang/20130511/341502.html" > Melon < /a > (designer, graduated from London School of design fashion design) < /p >

Less than two years ago, we interviewed "a href=" http://news.sjfzxm.com/news/shichang/20130508/341058.html "Melon < /a". At that time, she had not formally graduated, but she was already very famous in the circle. In 2010 London Fashion Week, she dressed and modeled for supermodels at the backstage of BoraAksu. Star Beyonce went through the little coat she designed. She also created a new tie dyeing pattern and was recognized by experts. After learning to return to China, she immediately became a designer of a clothing brand in China, and became a designer in Shanghai and opened her show in P.

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< p > but with these auras removed, Melon prefers the comfort and satisfaction of being alone in fashion.

"I prefer something with characteristics, which is a little contradictory, or very simple, such as Haider Ackermann, Acne, or very exaggerated, such as Comme Des Garson, Viktor&Rolf.

In addition, I also like to buy works of cutting-edge designers.

Nowadays, many young people like something exaggerated just because they want to be cool and pick up all kinds of weird products. Melon seems to be the primary stage of fashion consumption. Only when they really understand their needs and interests can they go to a higher level.

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< p > "I am the consumer first, then the designer."

Now, Melon has resigned from its previous clothing brand and is preparing to start its own business. "I am doing a network fashion brand, and I want to serve the fashion front-end.

Because in the process of consumption, I find that many young people who understand fashion are struggling to find clothes that are suitable for price and are good looking. It's difficult to control Taobao's quality.

And this group of people just has their own fashion characteristics, leading their fans.

They may be street pads, maybe fashion workers, or returnees.

It is no exaggeration to say that their preferences can influence the trend of China's future fashion to a large extent.

Melon will play her dual role in putting the experience gained from consumption into work.

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< p > spend more money than spend much thought on fashion consumption, gorgeous upgrades < /p >

P fashion consumption is to buy fashionable things; fashion consumers are those who buy fashionable things.

Pushing the time back to five or six years, most of the fashionable consumers at that time were middle-aged people with a certain economic power. What they consumed was basically a rare luxury brand in China at that time.

Now, a large number of post-80s and post-90s young people have expanded the fashion consumption force, and the object of consumption is no longer single. Besides luxury luxury goods, there are fast fashion, tide brand, designer brand, and even their own a href= "http://news.sjfzxm.com/news/zhengce/20130508/ 341054.html" > DIY < /a > orphan.

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< p > "in fact, these young people know fashion very well. For example, some customers who come to my shop to buy clothes, talk about some designer brands, and they are very aware of both the work and the designers themselves."

Xiaoxi is the manager of a buyer's shop in Tianshui bridge in Hangzhou. He chose this job because he likes fashion.

In the first two days, he spent a lot of money to buy a hat in his shop. This hat does not make any difference from the ordinary broadside hat.

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< p > consume fashion and fashion at the same time, while doing fashion, come back to better consume fashion.

Looking at the reports we have done, there are many young fashion consumers. There are Li Da who graduated from Milan a href= "http://news.sjfzxm.com/news/hangye/20130506/340734.html" > Istituto Marangoni < /a > Fashion Design Major and returned to the designer's dream after returning home. She was a summer student of Hangzhou native fashion T-shirt. He had fun playing wool and playing all kinds of interesting northeast boys.

Two words of fashion have been widely interpreted by them.

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Less than P, many of them have overseas study experience, and a lot of people are interested in professional and fashion.

When they return to China, they bring back the fashionable consumption concept of foreign countries, and the unparalleled personality formed in the process of learning.

When the older generation of consumers is still struggling to believe which fashion magazine's "a href=" http://news.sjfzxm.com/news/zhengce/20130506/340745.html recommendation "/a" should be believed, these young fashion consumers have long ago thrown aside the rule: "spend more money than spend more time thinking, we have pformed magnificently!"