Innovation Is The Long-Term Development Of China'S Cotton Textile Enterprises

< p > the domestic and foreign cotton price difference is seriously upside down, the international market demand is low, the domestic market is seriously oversupply, and the production costs continue to rise and other factors. It will continue to plague the development of cotton < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > enterprise.

Holding the same old sleep and feeling steady, no change or pformation can only be a dead end.

Only by following the path of innovation and development can we overcome difficulties and achieve growth.

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< p > traditional < a href= "http://www.91se91.com/news/" > cotton textile > /a > products are mainly pure cotton and polyester cotton.

With the continuous improvement of people's living standards and technology, differential, functional and environment-friendly fibers have been widely developed and applied.

The added value of new fiber products is more than 2 times higher than that of conventional varieties, which provides more possibilities for the development of cotton textile industry.

In order to meet difficulties and seize opportunities and speed up development, cotton textile enterprises must strengthen conceptual innovation and mechanism innovation, and integrate innovation into the whole process of enterprise production, R & D, marketing, financing, management and diversified development.

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< p > < strong > based on four innovations: < /strong > /p >

< p > technological innovation should take improving efficiency, saving labor, stabilizing quality, saving energy and reducing consumption as the main direction, introducing institutions of higher learning and scientific research institutions, integrating all kinds of technical resources, strengthening the construction of enterprise technology centers, tracking the forefront of development of cotton textile technology, speeding up the process of continuous, automatic, high-speed, and informationalization of cotton textile processes, and achieving new breakthroughs in deepening cooperation and tackling key problems.

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< p > product innovation should combine upstream and downstream high-end customers, strengthen research in < a href= "http://www.91se91.com/news/index_c.asp" > New Fiber < /a > new technology, new process and fashion, focus on the development of differentiated, functional and environment-friendly non cotton fiber varieties, create fist products, high value-added products and market oriented products, and achieve new breakthroughs in product functionalization, quality and differentiation.

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< p > marketing innovation should focus on the market environment, market opportunities, market segmentation and brand strategy, price strategy, channel strategy, combine its own advantages with market demand and product positioning, and make use of two domestic and foreign markets, two resources, new and old customers, large and small businesses, online and offline, futures and spot channels, new products promotion, order production, processing of raw materials, outsourcing and other ways to achieve new breakthroughs in industrial chain management, brand management and rapid response.

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< p > management innovation should focus on quality, efficiency and cost. Starting from reducing labor, reducing costs, improving efficiency and effective control, we should focus on the construction of four systems, such as excellent performance management, comprehensive budget management, internal control and assessment and incentive mechanism. Combined with the integration of industrialization and informatization, we will achieve new breakthroughs in improving the level of fine management.

At the same time, we should constantly improve and perfect our daily labor organization, operation training and responsibility division.

Improvement and perfection also need innovative ideas and spirit.

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< p > business mode innovation should take market orientation innovation, business system innovation and profit mode innovation as the key point, enhance the ability to control important resources in key links such as R & D and marketing, establish a light asset operation mode, and achieve new breakthroughs from labor intensive to R & D trade type, from quantity oriented to brand benefit type.

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< p > < strong > seven aspects: innovation, < /strong > < /p >.

< p > one is to carry out benchmarking activities.

The so-called benchmarking is to compare the advanced, find the gap, formulate measures, strive to catch up with, learn the advanced things.

There are both comprehensive benchmarks and single benchmarks for benchmarking.

In terms of innovation and efficiency, we should not only carry out internal benchmarking, but also organize key personnel to go out and learn from the good experiences, good practices and good ideas of outstanding external enterprises.

External benchmarking can more effectively identify gaps and deficiencies, contradictions and problems that affect innovation breakthroughs, and speed up the development of enterprises.

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< p > two is to select the goal of innovation.

Around the realization of the six major pformations from simple pursuit of product quantity to pursuit of technological content, from simple pursuit of scale output value to pursuit of added value, from simple production and sales to industrial chain operation, from product oriented to brand creation, from single cotton textile main business to diversified operation, from traditional scientific management to modern information management, and intensify innovation, and provide strong support for sustainable and healthy development of enterprises.

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< p > three is respect for < a href= "http://www.91se91.com" > innovative talents < /a >.

Put the idea of "respecting knowledge and respecting talents" into practice, and create a platform for innovative talents to develop their intelligence and realize their own value, and do everything possible to attract and retain all kinds of innovative talents urgently needed by enterprises.

Combined with the construction of learning oriented enterprises and innovative enterprises, we should strengthen the training of innovative talents, improve the mechanism of post becoming talents and learning talents, and create a large number of innovative professionals and top notch talents.

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< p > four is a sound incentive mechanism.

Set up special funds for innovation and efficiency, support key innovative projects, and reward outstanding and innovative talents.

We should establish and improve the evaluation system for innovation projects, and give support to key projects.

We should improve the methods of rewarding innovation and improving efficiency, create favourable conditions, and let outstanding innovative talents who make outstanding contributions receive the best returns, so as to arouse the enthusiasm and creativity of the general staff in innovation and efficiency.

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< p > five is the internal driving force.

We should carry out rationalization proposals and evaluation activities of economic and technological innovation achievements, respect the pioneering spirit of grass-roots units and front-line staff, encourage bold exploration and dare to try, inspire the innovative vitality of the staff, bring into full play the potential of innovation, affirm the achievements of innovation, tolerate the failures and failures of innovation, and make innovation become people's conscious pursuit, behavior mode and habit of thinking.

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< p > six is to deepen innovation and cooperation.

We should closely link with universities, scientific research institutions and high-end customers. We should establish a market oriented, technological innovation alliance and Industry Alliance, and introduce innovative teams and innovative talents. We need to emancipate our minds and make more effective policies and methods in making good use of external talents and resources. We strive to make great progress in the fields of original technology, composite technology, modern technology and product documentation, < a href= "http://www.91se91.com" > industrial upgrading < /a >.

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< p > seven is to pay close attention to innovation resources.

If we want to put innovation driving into practice, we must have certain intellectual resources, customer resources, raw material resources and information resources as safeguards.

In the absence of intellectual resources, innovation and efficiency will be greatly reduced. If we do not catch the resources of the market and customers, there will be no direction for product innovation. If we do not catch the new fiber resources, we will not be able to realize the functionalization and differentiation of products. If we do not grasp the information resources, we will lose many opportunities for innovation and development.

We must clarify responsibilities and introduce measures to improve our ability to control innovation resources, and we will pay attention to innovation resources.

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< p > in short, in the face of complex environment, cotton textile enterprises can neither continue to pursue the old road of simple pursuit of scale and quantity, nor can they simply pursue big, whole, small and whole. They must rely on innovation drive to accelerate pformation and upgrading, and enhance their competitive strength and vitality.

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