Development Of Entertainment Industry In China

< p > along with the development of China's entertainment industry, entertainment marketing is "advancing vigorously."

The so-called entertainment marketing is by means of entertainment elements or forms, the product and the customer's emotional connection, so as to achieve sales of products, the purpose of establishing a loyal customer marketing.

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"P" home textile industry has never been marketing, entertainment marketing is also gradually entering the home textile industry.

Last year, "the good voice of China" was sponsored by Jie Liya, which achieved remarkable marketing results. It not only enhanced the brand image, but also entered the consumer's mind.

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This year's "I am a singer" home textile brand fuanna also received unprecedented attention, which is closely related to the company's correct strategy and marketing decision-making. The success of the advertisement has also made more consumers and businesses pay attention to the home textile brand P.

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Nowadays, the homogeneity of products and services has been deepened in the P market, and the dissemination of information and media has been fragmented. Consumers are beginning to feel tired and mentally retarded by marketing information.

How to communicate with consumers and catch their attention in order to keep their youth, and entertainment marketing brings new inspiration to home textile enterprises.

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< p > American economist Wolf pointed out in the book "entertainment economy": "all economic activities in the society can be carried out in the form of entertainment. Very few businesses can escape the influence of entertainment factors.

If there is no entertainment connotation, there will be no more opportunities for consumer products to be foothold in the market tomorrow.

No entertainment, no marketing, more entertainment, more popular.

"Entertainment marketing" is becoming a new marketing method for home textile industry.

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