Competitive Advantage Reconstruction Of Garment Cluster

< p > in the survey, we found that China's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industrial cluster has formed a certain scale and characteristics, but most of the clusters are in the formative stage or growth stage, and a few clusters have entered the mature stage.

In the exclusive survey, 3 representative garment industry clusters were selected to analyze the reasons for their success, the existing problems and solutions, and to explore the innovation and reengineering of China's garment industry clusters, so as to find a way to promote the sustainable development of the garment industrial clusters for the apparel industry cluster to cope with the continuous decline of the current global economic situation and the worsening of the business environment.

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< p > < strong > advantage > /strong > /p >

< p > < strong > clothing industry cluster has a relatively concentrated geographical distribution, with private enterprises as the main industry clusters and distinctive industrial clusters < /strong > < /p >

< p > according to statistics of China's < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > Industrial Federation, garment industry clusters in Yangtze River Delta, Pearl River Delta and Bohai rim occupy more than 60% of the total number of garment clusters. Most of the garment industry clusters are mainly distributed in Zhejiang, Guangdong, Jiangsu, Fujian, Shandong, Hebei and other places.

This shows that clothing production in China is increasingly concentrated on industrial clusters.

At present, the total garment output of various industrial clusters has accounted for more than 70% of the total garment production in the country.

The garment industry cluster has formed a large number of regional industrial clusters based on specialized markets, export advantages and leading enterprises.

Such as women's clothing in Humen, Shenzhen, sweaters in Dalang, Zengcheng, Kaiping cowboys, wedding dress in Chaozhou, the down garments in Changshu, women's wear in Hangzhou, Ningbo, Wenzhou men's wear, the worn neckties, the children's clothing in Zhili Town, the shirts of the maple bridge, the export processing of accessories, the casual wear of Shi Sheng, Shishi, the casual wear of Xun, the lady's underwear of the South China Sea and so on.

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< p > < strong > Humen < /strong > < /p >.

< p > < strong > women wear is the main garment. < a target= "_blank" href= "http://www.91se91.com/" > dress > /a > ranks the highest in the country.

< p > as a famous town of women's clothing in China, the size of Humen's clothing and apparel industry cluster ranks the first in the country's garment industry cluster. It has formed a large scale industrial cluster, a complete and perfect industrial chain and a mature market system. It has become a characteristic industry, a leading industry and a pillar industry in Humen.

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< p > the industrial chain is complete.

Humen town has 299 accessories enterprises, 438 logistics, printing and dyeing, embroidery and other supporting enterprises, 324 consulting, training, design, planning and other service agencies, forming a complete R & D, design, production, sale and service of a complete industrial chain, to achieve full link production and sales.

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< p > the market is huge.

The existing clothing and clothing market in Humen town area is about 7 square kilometers, with a total operating area of 2 million 320 thousand square meters, 40 professional markets and 15 thousand business households, with annual sales of nearly 50 billion yuan.

In addition, the market area under construction is about 1 million 700 thousand square meters, all located in the Humen business district.

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< p > the effect of brand aggregation is obvious.

Humen town has more than 50 thousand registered trademarks of clothing and clothing, and only one YISHION family has 209 registered trademarks.

There are 1 well-known trademarks in China, 3 famous brand products in China, and 12 famous trademarks in Guangdong province. A number of leading enterprises such as YISHION and Song Ying have sprung up.

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< p > the southern style clothing has distinct features.

Humen fashion is dominated by fashionable women's wear and casual wear. It is inspired by the sky, the earth and the ocean. It focuses on the bright colors of the blue sky, clear water and green trees in the south. It focuses on the style of South of the Five Ridges and the charm of the southern Guangdong waterside.

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< p > < strong > Shishi < /strong > < /p >.

< p > < strong > professional production network relationship advantage is obvious < /strong > < /p >.

Less than P, the most distinctive feature of Shishi textile and garment industry is the formation of a textile and garment industry chain with the core of garment processing and production. There are many professional manufacturers from several aspects, such as bleaching and dyeing accessories, excipient production, garment processing, and so on.

In the raw material link, the Shishi government set up a centralized control area for dyeing and finishing in Dabao, Wu Bao and Jin Shang, including a total of nearly 100 dyeing and finishing enterprises.

From the perspective of garment accessories, the zippers, trademarks, interlinings, buttons, sewing threads, computer embroidery and ribbon can be purchased in Shishi area. All kinds of clothing elements market is complete in Shishi.

Raw materials and excipients are served for garment processing.

Through the specialized division of labor within the cluster, the related enterprises of Shishi clothing cluster focus on their most advantageous production links, and then maximize the potential of resource endowments, thereby greatly improving the production and output of related enterprises and showing a strong scale economy effect.

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< p > apart from the formation and existence of the network of division of labor, another layer of network relationship of Shishi garment industry is more obvious, and a complex and dense social network has been formed.

There is a tacit agreement between the local people and enterprises, between enterprises and enterprises, between enterprises and related institutions, between enterprises and government. There is frequent interaction and knowledge exchange between them.

The existence and formation of this series of network activities have promoted the development of Shishi garment industrial cluster.

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< p > < strong > Ningbo < /strong > < /p >.

< p > < strong > with the production of suits and shirts as the leader, < /strong > < /p >.

< p > Ningbo clothing is known for men's wear.

At present, Ningbo has formed a large industrial cluster with knitted garments, woollen cashmere garments, children's wear, < a target= "_blank" href= "http://www.91se91.com/" > Leather > /a > garments as the leading products.

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< p > Ningbo has a large number of well-known clothing enterprises and brands. The comprehensive strength, especially the comprehensive strength of men's clothing, ranks first among all the similar cities in the country. It shows the trend of brand diversification, industrial clustering and market internationalization, and has strong international competitiveness.

Western-style clothes include Chinese famous brands such as Shan Shan, YOUNGOR and Luo Meng. The shirts have Chinese famous brand products such as YOUNGOR, Shanshan, Taiping bird and Lozi, as well as some provincial and municipal famous brand products.

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< p > deep commercial culture accumulation, the traditional advantages of the red gang tailors, the first advantage of opening to the outside world, coupled with the strong scale of enterprises and the advanced technology and equipment of the international advanced level, have promoted Ningbo garment enterprises to go out of the country earlier, and have achieved multi-level, wide range and all-round international division and cooperation. They have rapidly formed a high degree of industrial export-oriented degree, and have strong international competitiveness. The products sell well in more than 100 countries and regions, such as Japan and the United States.

According to the historical advantages of the red gang tailors, the "clothing corridor" showing the "L" shape from the east Qian Qian town to the stone town in Yinzhou and from the stone town to the Jiangkou Town of Fenghua, has formed dozens of famous garment enterprises with considerable business scale and brand effect, accounting for more than 60% of the total clothing output of Ningbo.

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< p > < strong > problem < /strong > < /p >.

< p > < strong > the industry chain is too short, the financing difficulty of enterprises is serious, and the product homogenization is serious < /strong > < /p >

< p > at present, China's apparel industry cluster is short of industrial chain extension and short industrial chain.

There are a large number of "small and complete" enterprises in the group. The garment production process is basically completed in one enterprise, and no specialized division of labor has been formed between enterprises.

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< p > enterprise financing difficulties.

According to statistics, about 80% of SMEs have difficulties in financing and financing.

The pparency of the financial situation of small and medium-sized enterprises is not high, leading to the bank's risk level of SMEs is difficult to predict. In order to avoid the occurrence of bad debts, banks put the safety of funds in the first place, thereby increasing the credit cost of SMEs, and is not conducive to the financing of SMEs.

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< p > innovation and design are the soul of the clothing industry and one of the core competitiveness of the garment manufacturing industry.

The homogenization of products in most garment industry clusters is very serious.

Most of the designs of unlicensed clothes are going with the flow. Imitation is especially serious.

They often decide what styles and styles of clothing to be produced by investigating the bestsellers in the market at the moment. The existence of imitation will eliminate the enthusiasm of design enterprises with the ability to design and create their own clothing styles, and easily lead to the formation of another vicious cycle, that is, imitation, homogeneity, imitation and more homogenization.

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