Parents Willing To "Children" Clothing Products Are Not Discounted, But Also Hot.

< p > an average annual increase of 16 million of the new children's consumption market. After 80, the mother was willing to spend money on the business, and the sales profit was higher than /p.

< p > < strong > price increase exceeds 30%. Children wear through luxury > /strong > /p >

What do you buy for children in < p > 61? Believe that < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > is the first choice of many parents.

The reporter noted that in the past two years, the growth of a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the growth of market price has slowed down, but the price of children's wear has not increased year by year.

The data showed that the price of children's wear in 2013 was up by more than 30% compared with last year.

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< p > high profits make all the luxury brands and fast fashion brands look at children's clothes.

According to the insiders, the increasing number of new babies per year will probably make the children's clothing market the last piece of clothing industry.

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< p > with the approaching of children's day, many shopping malls have launched slogans such as children's wear promotion, children's wear and so on.

Reporters visited a number of shopping malls in Beijing, noting that apart from professional children's wear brands, children's clothing styles such as ZARA, HM, GAP, Adidas, Nike and other adult clothing brands are becoming more and more loved by parents.

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< p > in the GAP brand store, children's shorts, jeans, dresses, T-Shirts, POLO shirts, beach pants and other styles of clothing are available. The boys wear T-shirts with dozens of styles, not to mention girls' dresses.

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< p > in the ZARA store, children's wear area is also placed with hundreds of children's clothes.

Many parents are trying to wear their children in children's wear area.

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< p > in addition to these fast moving products, such as Gucci, Fendi, Marc Jacobs, DKNY, D&G and other global luxury brands, they have launched their children's clothing products.

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< p > these brands not only have children's wear accessories, but also constantly expand their children's wear shops.

According to the introduction, Paul Smith launched its first series of newborns to 14 year olds at the end of 2010, priced between 340 yuan and 2500 yuan. In 2011, Gucci officially released its first children's wear series for the first time, continuing the brand's consistent style.

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< p > at the same time, the American brand DKNY, the French brand Chloe and Lanvin have launched a series of children's clothing series like their own brand adult clothing, which has entered the children's wear market.

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< p > not only the brand action is frequent, but also on the T stage, the performance of the big children's clothing is equally excellent: the mini size windbreaker and lace dress on Show such as Chanel, Jean Paul Gaultier and so on are the replica of the advanced garment.

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< p > when the adult clothing brand enters the children's clothing market, the price of children's clothing is increasing rapidly, just like the stock market with hot money entering.

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< p > reporter learned from several brands of children's clothing sales that this year the price of children's clothing is still significantly higher than that of last year, which rose by more than 30%, which is in sharp contrast to the price of the adult clothing that is still stable.

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< p > a salesperson told reporters that according to the different fabrics, styles and workmanship, the price of children's clothing on the market now ranges from more than 100 yuan to more than 1000 yuan.

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< p > although some businesses have launched new children's clothing promotions, the reporters found that the price of children's clothes after discount is still not cheap.

Reporters in Nike, Adidas and other sports brand children's shop to see, a child's T-shirt, thin coat price from 200 yuan to 400 yuan section of the majority.

The shop assistant introduces that the children's clothing is suitable for children over 3 years old. The material is basically cotton material, and the clothing style continues the sense of movement of Adidas and Nike.

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< p > in addition to sports style, children's clothing attached to the design is much the same as that of adult clothing, and the price is unkind.

For example, a pink girl's spring coat is priced at 698 yuan, and a girl's long skirt is 598 yuan.

JEEP's children's clothing is just like the diminished version of adult clothing, an outdoor suit, which sells for up to 700 yuan, and the price difference of an outdoor suit with adults is less than 20 yuan.

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< p > sales personnel said that the increase in raw material prices and the increase in labor costs were the main reasons for the increase in children's clothing prices this summer.

Mr. Liu, director of a children's clothing brand, said: "children's clothing brand is higher than that of adult clothing from all aspects of material selection, processing and testing.

In addition, cotton prices rose at the beginning of the year, and children's clothes were basically one hundred percent cotton, and the price also went up.

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< p > < strong > visit < /strong > /p >

< p > < strong > parents are willing to "sell" goods without discount, but also sell well. < /strong > < /p >

< p > reporters also found that compared with 65% off of adult clothing, merchants seem to smell the smell of children's products selling, and they sell them at the original price. Even then, they can not resist the enthusiasm of parents for children shopping in shopping malls.

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< p > the children's clothing areas and toy areas in shopping malls are crowded with parents who choose gifts.

Many children's clothing brands such as ZARA, TEENIE WEENIE and so on have changed their summer discounts. The original price is on the shelves. In some international children's wear areas such as juicy couture, Burberry, etc., the short sleeved shorts priced at two thousand or three thousand yuan and the skirt of three thousand or four thousand yuan are also bought by some parents without hesitation.

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< p > reporters look back at the parents who are ready to leave when the mall is ready to leave. There are two or three shopping bags.

"Some time ago there are activities discount, and now there are a lot of big mouth monkeys and Kitty. They do not discount, they do not have to discount."

Ms. fan, who installed her six year old daughter, pointed to her shopping bag and said, "I bought a princess dress, more than 1000 yuan, and a matching hairpin for more than 400 yuan. My daughter always wanted a princess skirt and looked forward to the June 1 children's day."

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< p > < strong > uncover < /strong > < /p >

< p > < strong > the high profit of children's clothing becomes the driving force of business. < /strong > < /p >

< p > for the big brands in the children's wear market, people in the industry believe that this has nothing to do with the high profits of children's wear.

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Mr. P, director of a garment processing factory in Guangdong, told reporters that in recent years, the multi-layer agent system has made a piece of children's clothing from the factory to the counter, and has experienced multiple agent sales in the middle, and the gross profit increase in each link is currently around 15%.

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< p > besides, Mr. Zhao, head of a clothing factory in Fujian, also said that the high price of some high-end children's clothing brands is a normal.

These brands need to maintain a constant climb in price to ensure their high end and slow prices will be eliminated by the market.

In recent years, the rise of labor, logistics, warehousing, advertising investment, channel construction, shop rents, water and electricity costs has also accelerated the sales price of children's clothing.

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< p > a brand marketing director of children's clothing told reporters: "with the increasing demand for children's clothing brand quality, personalization and brand awareness, many famous brand children's clothes are all on the brand value. In some seemingly high price, brand value only accounts for over 50%, cost and logistics only account for about 30%, and research and development account for 15% to 20%.

In addition, brand children's clothing is priced at a high price, and many times it is also designed to deal with frequent promotional activities in the mall.

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< p > < strong > children clothing from the factory to the sale price increase process < /strong > < /p >

< p > children's T-shirts cost more than 20 yuan - about 30 yuan from factory - they have been pferred to the provincial agents and become 50 yuan - the price of the agents entering the market level has risen to 80 yuan - eventually entering the retail terminal, the general brand may increase the rate by about 5 times, that is, 6 times the price.

If a well-known brand can even increase its price to 10 times, the international top brands will be as high as dozens of times.

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< p > for the current prosperity of the children's clothing market in China, the industry believes that children's clothing is like a strong heart stimulant to the nerves of many clothing brands in the general market downturn of adult clothing.

Facing the high inventory and cost pressure of adult clothing, children's clothing has become the last piece of cake to alleviate these pressures.

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< p > news from the China clothing association shows that the order volume of clothing products is decreasing this year, only children's clothing is on the rise.

Through the statistics of the key large-scale retail enterprises in China, the sales of children's clothing in China have increased by 26.8%, 16.4% and 31.7% over the past three years, and will increase at this rate in the next few years.

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< p > data from the National Bureau of statistics show that up to now, the number of children aged 0-16 years has reached 380 million, an average annual increase of 16 million newborns.

As one of the industries with the most potential and investment value, by 2015, the children's consumption industry is expected to reach 2 trillion yuan, of which the children's clothing industry will have a market scale of 100 billion yuan and a scale of 5 billion production.

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< p > "this is determined by people's changing consumption concepts and consumption patterns."

Liu Jia, Secretary General of the children's wear Committee of China clothing association, said in an interview that the active market of children's clothing is related to the consumption concept of "post-80s" parents.

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< p > reporter noted that most children's clothing products are hardly advertised in real child care magazines. Instead, they appear in various high-end fashion media. Their goal is to target fashionable mothers who spend money to let them enter shops.

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< p > for this, Liu Jia said that these young parents have higher educational level and income level, stronger purchasing power and new consumption concept. In addition, according to the current "4+2+1" family structure of the city, there may be 6 parents competing to pay for a child's consumption.

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< p > industry expects that with the increase of parents after 80 and 90, people will only be more admired for high quality life, and the demand for children's clothing market and brand requirements will also rise.

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< p > < strong > expert advice < /strong > /p >

< p > < strong > middle stream brand has higher cost performance < /strong > < /p >

< p > for the more and more expensive children's clothing, the industry believes that children's clothing is in fact a one-off consumption in a sense.

"Children grow fast. Many clothes can't be worn for one season. If you buy clothes that are very expensive, it is a bit of a waste of money."

One parent told reporters this.

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< p > the industry reminds parents that < a target= "_blank" href= "http://www.91se91.com/" > brand clothing "/a" is better in terms of materials and quality, but parents do not need to pursue big brands. "Some middle reaches brands are of good quality. Parents can touch the materials and smell the clothes, whether they smell, not necessarily believe brands, sometimes for children comfort is more important."

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