There Are Six Characteristics Of Outdoor Footwear Brand Development.

< p > to observe the latest design and development of international outdoor a target= "_blank" href= "http://www.91se91.com/" > shoes "/a" brand, which has been listed for 2012-2013 years. Xiaobian summarizes six characteristics: < /p >

< p > first, hand-made shoes making is still the focus of the international outdoor footwear brand, especially the European outdoor footwear brand promotion, such as Sweden's HANWAG brand and ZAMBERLAN brand; however, there will be different handcrafts, such as the Zamberlan brand is promoted by "manual degree", while HANWAG is YISHION handcraft. In addition, many excellent shoe making processes have been inherited and developed.

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< p > Second, retro ism and bright colors -- in terms of appearance of shoes, brands meet the needs of consumers in an unsatisfactory world economy. For example, the high-end HANWAG brand adopts the "retro" appearance design, while the CRISPI brand facing the public is anti traditional gray and black color, and is bold in adopting fashionable colors.

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< p > Third, fabric science and technology -- fabric is the most important indicator of brand positioning in shoes fabric. For example, HANWAG calls for the high quality cowhide of cattle designated in Europe. AKU brand and Vasque brand are also promoting its 100% real leather fabric, while CRISPI has launched four years of research and development, and has launched a combination of canvas fabric and GORE-TEX.

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< p > Fourth, antiskid and hiking. In the shoe sole aspect, it is the key development direction of every brand to deal with ice skiing and cross-country hiking in two aspects. For example, the HANWAG brand soles have adopted the technology of combining super fine glass fiber and synthetic rubber, so that they can effectively prevent skid on foot while the various brands have launched the cross-country Hiking Series. They have made research and development from various structures and materials to various hard and complex road surfaces.

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On the basis of traditional best-selling funds, according to the progress of science and technology and fashion trend, it has gone through a new road of old improvement, and has only launched new models for new applications. In terms of specific styles, each brand still concentrates on outdoor hiking shoes, such as the OUTSIDE2013 annual award of HANWAGBANKSGTX, the men's hiking shoes, and the Zamberlan's top hand participation TOFANENWGTXRR top foot hiking shoes. At the same time, most brands have launched new models in cross-country hiking, such as AKU brand ARRIBAIIGTX, which is suitable for cross-country hiking and breathable lightweight hiking shoes. CRISPI has launched a number of lightweight fashionable cross-country hiking shoes; the VASQUE brand from the United States has launched a series of cross country running shoes. < p > fifth, tradition and improvement -- every brand is inherited in the aspect of shoes style.

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< p > sixth, temperature - in the application season, HANWAG shoes from Scandinavia Sweden are mainly pushing the winter shoes in this ISPO, focusing on automatic heating function and ice skid resistance function. While summer shoes are concentrated on ultra light, breathable, full skin and other aspects,.CRISPI has more profound feelings on the north and South differences and seasonal differences in the Chinese market, so it has launched a more comprehensive series of shoes and models.

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< p > in addition, all brands have their own advantages and priorities in technology development, and on this basis promote the quality of shoes. For example, the AKU brand attaches great importance to shoe last design. In 2013, it launched the latest IMS series of hiking shoes with built-in midsole technology.

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< p > < strong > the relationship between product development and marketing: < /strong > /p >

< p > according to the above six points, there are five understandings from the relationship between product development and marketing: < /p >

< p > 1. Brand market positioning determines the direction of product development..HANWAG brand positioning is high-end. In terms of product development, whether it is functional or fashionable, it is a comprehensive and deep combination of high consumption groups, focusing on improving product quality and adopting retro ism. Compared with the classic selling styles of MONACO, AWAY, ALLOVER and other classic brands, CRISPI brand has taken a road combining with new fashions, especially the bold fashion and bright colors of MONACO, so as to adapt to today's pursuit of fashion by popular outdoor enthusiasts.

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< p > two, the brand marketing strategy has affected the product development strategy..HANWAG brand believes that China's outdoor market is an emerging market. It hopes to win the long-term trust of customers with the high quality shoes, and gradually expand the quantity of purchases. Therefore, it focuses on improving the quality..CRISPI thinks that China's outdoor market needs a wide range, and the urban leisure fund is the mainstream of demand. Therefore, it shows that it is trying to fit the Chinese outdoor market to promote the product.VASQUE brand. It is believed that the customers in the Chinese market are changing from the recognition brand to the recognition quality, and the VASQUE brand product technology is impeccable. Therefore, the more important part is the professional promotion of the sales terminal.

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< p > three, outdoor sports trend has led to the development of new products. Outdoor off-road hiking has become the mainstream of outdoor sports. The surge of outdoor leisure activities in summer and the development of outdoor outdoor travelers in the winter have led to the development of new products, and all brands have increased outdoor off-road products, or upgrading and upgrading on the basis of traditional product lines.

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< p > four, the law of market development promotes the introduction of new materials. The.CRISPI canvas has been developed with canvas material. Combined with GORE-TEX, it has undoubtedly reduced the application of < a target= "_blank" href= "http://www.91se91.com/" > leather "/a", and reduced the cost of the product itself.

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< p > five, the characteristics of new market entry determine the adjustment of products..HANWAG comes from northern Europe Sweden. Shoes under low temperature are its advantages. Entering the Chinese market, we are developing summer footwear new products listed.CRISPI brand to China's vast and diverse market, and constantly introducing new products to meet demand.

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< p > < strong > the general trend of international footwear brand development: < /strong > < /p >

< p > the development trend of various international outdoor footwear brands. According to their own positioning and advantages, each brand has its unique development at different levels and dimensions. At present, the international outdoor footwear brand performance is summarized from the perspective of the development of the big situation as four points: < /p >

"P > 1, to meet the demand -- product range and style meet wider areas, large span temperature and different outdoor sports types are the general trend; < /p >

< p > two, scientific and cheap -- cheaper materials, and more scientific design is the eternal theme of product development, but at present it is even more prominent; < /p >

< p > three, lipstick effect -- the pursuit of fashion among the mass consumers is highlighted. More marketing promotion will affect the balance breaking of the past outdoor footwear business mode; < /p >

< p > four, structural adjustment -- the recognition and attention of the international brand to the new entry market, such as the Chinese market, will affect the readjustment of the previous product structure.

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