Outdoor Brand Thunder Speed Dual Core Drive To Subvert Traditional Marketing Mode

At present, the domestic outdoor products market is rising rapidly, and more and more consumers are paying attention to and enjoying the P.

According to China's < a target= "_blank" href= "http://www.91se91.com/" > textile > /a > commodity Association outdoor products branch data show that China's outdoor goods market is growing at an average annual rate of 40%, and outdoor products already have a market scale of more than ten billion yuan.

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< p > however, the expansion of the market scale will inevitably aggravate the competition in the industry.

With the arrival of international brands and the rise of many domestic brands, the competition of China's outdoor products market is becoming more and more intense.

The so-called "heroes in troubled times", as one of the representative brands of outdoor recreation in the United States, RESOON ray speed stands out from many competing products, and wins the hearts of many franchisees by means of the dual core marketing mode of "bonus system + buyout system".

The establishment of this set of models will solve many three stubborn problems that many franchisees commonly encounter at present, such as "inventory backlog, difficulty in building stores, and difficulty in selling and selling". It really helps partners to achieve sustained and fast profits.

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< p > < strong > "bonus system + buyout system" dual core drive to subvert traditional marketing mode < /strong > < /p >

< p > RESOON ray speed, from its brand creation, began to examine the market strategy from the perspective of investors and truly "change strain and integrate innovation". Aiming at China's market structure and consumption characteristics, ray speed created the two profit models of "profit sharing system" and "buyout system" in the industry, leading the Chinese market.

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< p > according to the introduction, the "profit sharing system" implemented by RESOON ray speed is the unified management of the company headquarters through the ERP system, the unified selling price and the scientific group cargo.

In the goods allocated to the terminal by ray ray headquarters, the headquarters will guarantee the franchisee's profit if the goods have been sold, and then settle the corresponding discount.

At the same time, the value control system of the unsold goods headquarters is implemented, such as the price difference arising from the unified adjustment of the terminal retail price by headquarters, and the difference of the stock price according to the new settlement price, so as to ensure the interests of franchisees.

In addition, after the price adjustment in the local market, if it is really not suitable for local market consumption habits, ray will also make 100% free exchange of goods.

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< p > for the "buyout system", the franchisee will make an order by itself and operate according to the unified retail price. The headquarters of Lei speed will give the franchisee a fixed discount, and will not be responsible for the exchange of the goods.

It is worth mentioning that the "buyout system" can be reflected in the initial stage of joining, and can also be reflected in the late accession to the new products, so as to facilitate the adjustment of franchisees.

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< p > "if you want to be stable and continuous, accumulate a lot of money and have no inventory pressure, you can choose the profit sharing system. If you have the confidence, ability and ambition to make quick money, you can choose the buyout system." Ma Defeng, general manager of RESOON, China, and general manager of Jinjiang 100 years strong industry and Trade Co., Ltd., told reporters.

Lei speed two different modes of investment will be targeted at different franchisees, franchisees can choose two according to their own circumstances.

Of course, no matter what kind of mode, it is to solve the three major problems of traditional "a target=" _blank "href=" http://www.91se91.com/ "shoes > /a" service industry, such as "inventory backlog, difficulty in building stores, and difficulty in moving sales". Ultimately, these two modes will "create profits for customers and create value for brands."

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< p > < strong > borrowing ERP management system to perfect the brand service system < /strong > /p >

< p > innovative marketing mode needs scientific data analysis to support, and strong service system is needed to execute. RESOON Lei speed knows its secrets.

Therefore, on the one hand, on the one hand, on the one hand, on the one hand, with the help of ERP management system, ray speed will help the franchisees to maximize their profits according to the hot selling and selling styles of the market, and scientifically maximize the profits of franchisees. On the other hand, through the establishment of a professional team, we will strive to provide considerate services to the franchisees from various aspects, such as commodity research and development, retail management, logistics management and canal operation.

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< p > to collect and analyze the sales data of various kinds of goods, RESOON ray speed set up a nationwide ERP management system to realize the interconnection between the shops and headquarters in the whole country.

The data of all terminal stores in the country are collected to the headquarters, and the professional personnel are given strict statistics and analysis of the data.

Ma Defeng said: "through ERP data analysis, the final conclusion, on the one hand, provides reliable data reference for headquarters product R & D and distribution, so as to achieve the goal of product sales and production, and maximize the cost of brand operation. On the other hand, it gives more precise guidance for daily sales strategies, formulating a reasonable price system, and truly reducing inventory and optimizing inventory management objectives".

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< p > on the service system, RESOON ray speed has set up a set of systematic franchise policies and support from four aspects, such as shop location, product distribution, shop decoration and personnel training, so as to help franchisees make quick profits.

"For example, in the location of shops, the headquarters will organize professional market personnel to conduct a careful assessment of the area, conduct an assessment from the aspects of consumption level, density of people's flow, competing products and so on, and select shops with higher profitability in the future. In terms of product distribution, it will be analyzed on the basis of accumulated data on a regular basis, summarizing the characteristics of each regional market, and establishing a professional data model to achieve accurate and reasonable distribution.

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< p > as the strategic partner of China Mountaineering Association and the only designated equipment operator of the international Nordic cross country association, RESOON ray speed has been adhering to the thunderous passion and freedom of driving on Highway 66.

In the future, RESOON ray speed will continue to provide more consumers with fashionable design sense of "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a ", shoes, accessories and other functional leisure outdoor equipment, and work together with the national partners to continue to push forward the overall development of the" RESOON thunder speed "brand pattern.

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