"Entity Store + Electricity Supplier" Mode Is Becoming Mainstream.

The daily sales volume of a single enterprise is over 90 million yuan, and the top 20 of casual wear category and sports category Internet sales account for 7 seats in Quanzhou enterprises. Last year's "double eleven" sales promotion was fully demonstrated. Quanzhou The potential of shoes and clothing enterprises in the field of electric business.

As the traditional shoe and clothing enterprises such as the seven wolves, Anta, XTEP, nine herd king, CABBEEN, and aenenbow, have "touches the net", as well as the collective efforts of the Amoy brands such as cards, men, rams and so on, the deep integration of traditional industries and electricity providers, and the production and marketing interaction between the online and offline industries have promoted the footwear industry. Transformation and upgrading The pace.

　　 A sales revolution

"For traditional enterprises, the rise of e-commerce is like a sales revolution, a change to the traditional enterprise terminal sales mode." Witnessed the development of Shishi's e-commerce enterprises from scratch and from small to large, and Li Shengyang, director of Shishi Economic Bureau, said, "in recent years, many enterprises have started walking on two legs. As more and more brand enterprises begin to make use of Internet sales channels, the mode of "entity store + electricity supplier" is becoming the mainstream.

Statistics confirm this view. More than 70% of the above scale enterprises in Quanzhou have already set foot in e-commerce, and nearly 70% enterprises in Shishi shoes and clothing industry and dyestuff industry also have independent websites or online stores.

rely on Textile and clothing And the shoe industry, the two hundred billion industrial cluster of Shishi and Jinjiang shoes and clothing enterprises, became the leading force in this Sales revolution. In Shishi, in addition to CABBEEN, AI Deng Bao, Qi Qi, Fu Gu bird and so on actively develop the traditional brand of online channels, there have also been a number of brand names such as cards, men, digital persons and so on. In 2012, there were more than 100 million Internet sales enterprises. In Jinjiang, the traditional brands of seven wolves, Anta, XTEP and so on upgraded the electricity supplier to the strategic level of the enterprise, and began to actively explore the way of integration between the electricity supplier and offline entities.

　 Relying on the fertile soil of the industry

"Shishi is the production base of textile and clothing, and it can provide a continuous supply of goods for e-commerce enterprises." Li Shengyang said in an interview that Shishi's e-commerce has developed vigorously because it relies on a strong textile and apparel industry chain.

Take Shishi's earliest e-business shoe business as an example, on the one hand, with the help of Shishi, Jinjiang and other developed shoes and apparel industry chain, on the other hand, it has grown into the leading vertical footwear B2C platform by upgrading the technology level, operational capability and service system, and has been jointly funded by us Goldman Sachs Group and Haina Asia venture capital fund for tens of millions of dollars.

The advantages of the industrial chain not only become the fertile ground for the birth and growth of the electricity supplier enterprises, but also attract the attention of the major domestic electricity supplier platforms. In August 2012, Taobao, Jingdong, Dangdang, Dangdang, handshake nets and other well-known domestic e-commerce platform leaders came to Shishi successively, holding 3 investment promotion sessions and docking with more than 200 Shishi enterprises.

　　 Supportive policies help

In fact, the rapid rise of the stone lion e-commerce industry is not only the internal demand of the industrial development, but also the result of Shishi's many favorable policies and service environment.

At present, Shishi has issued a number of opinions on accelerating the development of e-commerce. In addition to planning and constructing the "Haixi (Shishi) e-commerce Park", it also subsidized the industrial enterprises' annual tax revenue of more than 10 million yuan and the construction of an independent e-commerce application platform, according to the 10% of the actual investment amount of the project. At the same time, the e-commerce enterprises that registered in Shishi and annual taxes more than 500 thousand yuan were rewarded on the basis of 50% of their tax base retained parts and 80% of the increment.

Wang Jiancong, President of Shishi Electronic Commerce Association and President of racket shoes net, said that good industrial foundation and perfect industry matching system are the cornerstones of the development of electric business, and the next resource integration and development will further increase the voice of the regional electricity supplier.