Japan'S Textile And Apparel Industry Is Facing A Turning Point In Licensing Production.

In the bubble economy era, the European brand import situation is strong, but because of the large risk and other reasons, compared with the heyday, it is relatively quiet at present. P

On the other hand, raw materials, < a target= "_blank" href= "http://www.91se91.com/" > textile > /a > exports gradually shrink due to the influence of the foreign exchange market, and at present, "a" target= "_blank" href= "http://www.91se91.com/" > clothing "less than" products in the mode of production, it still plays a major role.

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The rapid development of licensed production of < p > a href= "http://www.91se91.com/news/index_c.asp" > dress products < /a > is because a large production country like China is at hand.

The domestic production of Japan was first developed and mature, and then turned to South Korea and China's Taiwan. After the 90s, the Chinese mainland could be described as a single leader.

On behalf of the sewing enterprises in Nagoya and Gifu, each company has entered the Chinese mainland, and the firms have set up a joint venture in the local area, laying a foundation for "one side to China" in the future.

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After P, businesses began to focus on SPA other than clothing items in department stores (private brand a target= "_blank" href= "http://www.91se91.com/" > clothing > /a > manufacturing retailers), clothing supplies retail supply and so on.

Taking the chaebol business as the center, the practice of contracting the whole brand is becoming more and more common.

Actively developing OEM business has become the mainstream, while promoting cooperation between business and capital is not uncommon.

In addition, thanks to the appreciation of the yen last year, the company has made contributions to the expansion of the profits of various businesses. In the absence of good domestic market, the companies have delivered good results.

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< p > this year or in the future, the depreciation of the yen has gradually intensified. At the same time, the price of raw materials and China's production costs will rise. How to deal with these difficulties will become the key.

Although companies are changing to "China +1", the most important thing is to provide consumers with the goods they really need at a reasonable price at the right time.

Therefore, it is imperative to strengthen the two aspects of software and hardware construction.

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< p > strong > brand business: the main acquisition and the Asian market become the key point < /strong > < /p >

< p > the future development trend of business brand business is the global strategy of main takeover or Asia oriented.

Promoting sales in China and Asian markets and striving to expand revenue has become a major trend.

Although Japan's domestic stock market is booming and luxury consumption is getting warmer, it can not be overlooked.

Exploring the possibility of Asian markets is a natural move.

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"P > ITO has repeatedly owned its rights in Asia when it comes to new contracts with the brand.

Not only Southeast Asia, but sometimes even the Middle East, the Near East and the central and South America, which are combined with the global supply mechanism of the company and strive to maximize revenue.

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< p > eight in 2007, the establishment of MACHINTOSH, a subsidiary of Tong Tong, has recently acquired a 76% stake in J&M Davidson and is actively involved in production and shop development aimed at strengthening global marketing.

A spokesman for the company said: "although Europe has diamond raw stone, it lacks the relevant knowledge of capital and business experience."

So the company plans to use its marketing power to grind the original stone and put it into the market including Japan and China.

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< p > during the Japanese bubble economy, various companies have joined the brand business, but some enterprises are at a standstill.

Consumers have lost interest in goods with only one brand tag, and the domestic franchised sales market has shrunk.

The trend of consumption in the future will be that only those genuine stories with high quality will be popular.

To provide genuine products to Japan and other Asian sellers, this business model is likely to become more active in the future.

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< p > < strong > fabric supply: establish an Asian linkage system < /strong > /p >

< p > at present, the "a href=" http://www.91se91.com/news/ "Japanese clothing" /a "industry is expanding the production base, extending the network from China to ASEAN countries and expanding from Bangladesh to India and other South Asian and Western Asian countries.

In this process, fabric is the key to achieve expansion.

Among them, the most important thing is the supply system of fabrics, and the business community is expected to play an important role in various links from development to delivery.

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< p > there is still a big problem in the fabric supply in countries other than China.

Globally, only China has the ability to develop and produce many kinds of fabrics including natural fibers and chemical fibers.

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< p > in the future, although companies will strive to improve the fabric development and storage functions outside China, it is still necessary to pfer fabrics from China or fabric coordination among Asian countries.

In addition, in order to ensure the fabric production outside China, it is also necessary to establish a reasonable supply system with financial institutions, cooperative enterprises and production plants.

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< p > the business community will play an active role in building the "a href=" http://www.91se91.com "fabric supply less than /a" system and coping with the expansion of the basic production facilities in the Asian region.

These businesses take the initiative to take measures to establish a mechanism for directly exporting fabrics from China, aiming at the production and processing of fabrics in Southeast Asia, storage and pportation of raw materials, financial support and credit.

In addition, the pace of construction in Indonesia, Vietnam and other countries is accelerating.

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< p > in these respects, how to guarantee fabric supply will become an important business topic for business community.

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< p > < strong > link operation: the role of overseas subsidiaries is promoted < /strong > < /p >

< p > the importance of the ability to handle mobile business is becoming increasingly prominent in the textile and garment industry that is increasingly fragmented and diversified.

With the acceleration of globalization and the continuous expansion of local sales and foreign trade, the role of overseas subsidiaries has gradually increased.

M&A (enterprise merger and acquisition) and business investment, which are aimed at accelerating growth, are becoming more and more obvious.

Itou Chu took the lead in playing cards, and his equity investment income has become one of the important pillars of overall revenue.

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< p > nowadays, the specialized business community has begun to strongly advocate and attach importance to the connection operation.

In the 2015 year, M&A, who actively carried out the chemical industry, put forward the goal of increasing the company's common interest (business interests + extra business income extra expenses) in the year of (the ratio of the combined settlement profits of one group to the company's separate settlement profit) increased to a target of 1.3 times.

OLIVE des OLIVE's strong business performance in China and its return to its Longding Osaka in January 2013 were hard fought, but the company still had the target of connecting 200 billion yen (80 billion of which was M&A related business) in 2015.

Although other specialized firms indicated that they should depend on the specific circumstances, they did not deny the possibility of M&A and business investment.

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< p > however, while maintaining the independence of business enterprises, how to coordinate with the overall strategy of the group so as to maximize the benefits, there are still many problems to be solved during this period.

Recently, overseas legal persons have increased the number of orders trading directly with local customers.

On the contrary, the positioning of the sales department in Japan as a parent becomes more difficult.

In addition, with the rapid growth of ASEAN business, the training of talents has become a common topic for all of us.

In addition to sales staff, training of customs, finance and other related personnel and cultivation of national talents also become an important link.

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< p > < strong > New Channel: targeting TV and Internet sales < /strong > /p >

< p > < a href= "http://www.91se91.com" > TV sales < /a >, network sales will also become one of the key words of business development in the future.

The central force in developing this channel is the integrated business community, which has applied the experience and knowledge gained in Japan for many years to the Asian market, and this trend is strengthening.

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< p > in February this year, Sumitomo established a TV sales company SHOP GROVAL in Thailand by way of joint venture with Saha Group and Central Group of Thailand's backbone enterprise.

The president is Mr. Ohashi Shige, former president of Jupiter Shopchannel and permanent executive director of former Sumitomo commerce.

The TV marketing program is expected to be officially broadcast from June, and preparations are being carried out in an orderly manner.

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After investing in E-FASHION, a Chinese enterprise built on the Internet marketing system last year, P began discussing the cooperation with the network sales enterprises in Taiwan, China. Various initiatives are depicting the company's concrete idea of selling apparel products network in Taiwan, China and ASEAN markets.

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"P > ITO and FUJI MEDIA HOLDINGS set up FI MEDIA in a semi funded way last November, and agreed on the joint launch of the new business concept" Asian media network concept ", which is the core of the Asian TV program.

The company plans to produce TV sales program Asia Shopping King and broadcast in Japan, Taiwan, China and Thailand.

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The common point of these p trends is that these enterprises are trying to expand and improve infrastructure and seize the expanding Asian market.

Previously, the feeling of the business community was to give priority to investing in the Chinese market, but now its strategy is undergoing significant changes.

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< p > strong > OEM production: cost reduction will be tested < /strong > /p >

< p > OEM has become the main business of the company.

Over the past few years, thanks to the strong support of the yen, especially in the 2012 fiscal year (April 2011 ~2012 March), many companies have refreshed their earnings records.

However, since the second half of last year, the business environment has changed a lot. The factors of various extrusion income have been overlaid, including the shortage of labor and cost in China, the nearly 20% depreciation of the Japanese yen, the soaring fuel oil, and the prolonged deflation in the domestic market of Japan.

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"P > companies have said that these will eventually be pferred to retail prices, but the consumption tax rate will increase next spring. I am afraid it will be difficult to make easy adjustments to commodity prices.

"In the absence of good countermeasures, we can only honestly do a good job of reducing costs."

This has become the consensus of all.

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< p > at present, the most important countermeasure for the business community is to pfer production from the mainland to ASEAN countries.

The original position is "China +1", and at present, "China +2, 3, 4" is rapidly advancing.

There are numerous examples of the establishment of local legal persons and firms in Vietnam, Indonesia, Kampuchea and Burma this year.

On the other hand, companies began to re examine the production system which was heavily tied up in Bangladesh and so on. The production mechanism, including "a href=" http://www.91se91.com "fabric supply" /a, logistics, and so on, is becoming more and more important.

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< p > however, the cost reduction of production line is limited. The most urgent task is to dig deeper into the potential of cooperation with the production line and the sales side.

In terms of production, speed up "My Factory", and actively promote cooperation with factories with high production capacity.

In addition, in terms of sales, the importance of seizing key customer groups will become increasingly prominent. Comprehensive strength including talent will be tested, and its success or failure will determine the future of each company.

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