Gong Naijie: Making "Men'S Clothing" In Chinese And Western Style

The international fashion week of March will attract the attention of fashion people at home and abroad, and this year, too, P.

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< p > in this fashion week, the seven wolves have once again hosted a visual feast. Their new design concept is also gradually forming, and behind this trader is Gong Naijie, director of commodity design for seven wolves.

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< p > in this great show of entrepreneurship and adventurers in the 20s of the last century, Gong Naijie showed people an age full of passion and pioneering spirit. No matter the rising Industrialists of automobile industry, Mercedes, Henry, Ford, or Lin Bai, who dreamed of crossing the Atlantic, and Fitzgerald's great Gatsby, they all represented the classic image of men's charm.

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< p > as the soul of this conference, Gong Naijie is going to put the industrialist's fighting spirit and pragmatic spirit onto the Chinese stage.

From the "lightning" of the press conference in 2012 to the ease of coming to the stage this year, from the shy of answering questions from the media last year, we now feel that he has integrated into the corporate culture of seven wolves and integrated into the ecological environment of China's clothing industry.

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< p > coincidence, holding hands seven wolves < /p >.

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< p > Gong Naijie is from Taiwan and graduated from Maran Oni Fashion College in 2005 with a master's degree in fashion design in Milan.

He is the first Taiwan designer to enter the international well-known fashion brand Giorgio Armani, and has been the creative director of the GIT garment Department of Italy Zambaiti group, and has collaborate with many famous international brands such as FENDI and LONSDALE.

Seven years of traveling experience brought Gong Naijie a profound understanding of the integration of eastern and Western cultures.

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< p > "joining the seven wolves is a coincidence."

Gong Naijie said, "a Spanish friend from Morocco told me that you must never exceed seven years in a place, otherwise you will lose yourself.

Long time in Italy, as a designer, its unique Oriental heritage will fade away over time, which is not a good thing for an oriental designer.

So I sprouted the idea of returning home and succeeded in joining the seven wolves last year.

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< p > "actually, every time I came back to China, I saw the shops of seven wolves in many cities and places. This shows that the market share and strength of the seven wolves in China are very strong, and they also have high popularity."

Speaking of seven wolves, Gong Naijie praised and added. "Now domestic men's clothing also pays great attention to their brand value and hopes to have more international feelings. This strong and clear brand appeal coincides with my career plan. I also hope to bring some experiences abroad to domestic brands and cooperate with domestic mature brands.

And I also believe that the overall strength and vision of the seven wolves will enable them to have absolute capital to compete with foreign men's wear brands.

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< p > when it comes to the difference of clothing brands at home and abroad, Gong Naijie said: "I feel that the fashion industry and men's clothing industry in China are developing very fast, but the domestic and foreign industry structure is different. After all, the fashion industry has been developing abroad longer than that in China, and the industry chain of the whole industry is relatively perfect, and the design style is also more pragmatic. Designers are more concerned about the practicality and availability of the clothing itself.

In addition, they have a very complete fashion industry, from inspiration to how to collect information, and then to turn the data into clothes and make clothes into products again. It is a complete workflow and a perfect system. When we need to design the design elements into the process system, the style and products will come out naturally, and a lot of design problems will be solved. In this way, we can make sure when the enterprises in the upstream industry chain of garment production provide us the most suitable fabrics and accessories, which can avoid the complicated and even difficult problems in the process of garment design.

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< p > when people are worried about the problem of foreign designers' acclimatization, Gong Naijie uses a phrase "fortunately I am Chinese, I can understand the difference" and solve the problem in invisible.

"I hope that after I return home, I can combine some of the better industry experience abroad with the inherent mode of the domestic fashion industry and complement each other."

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< p > after a thorough understanding, the character impression is < /p >.

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In August 2012, when the domestic garment industry was actively upgrading and pformation in the face of the cold winter, men of seven wolves took the initiative to return to the depth of consumer insight, return to the thinking of the origin of the brand value, and explore the profound implication of the men's clothing industry on product quality and cultural style, and introduce the "seven men wolf" men's dress "P".

In this year's big show, whether it is collocation with technician's work clothes, or the new trousers that are mixed with trousers and trousers, all depicts the vicissitudes of life in that era, but the clipping and button design of the diagonal pouches is Gong Naijie's combination of Chinese and western in nature.

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< p > in this character Exhibition Conference, Gong Naijie used blue, beige and wine red colourful coloring with black grey base color system, and constructed a colorful and steady fashion / advanced customization series. The grid elements that run through the whole conference not only echo the inspiration of the 20s century, but also represent the character of seven wolves brand in recent years.

Among them, the use of worsted imitation woollen fabrics is mostly used in western style fabrics, which preserves the delicate texture of the worsted fabric and does not lose its thick handle.

In addition to increasing the weight of the coat, the coat has the unique luster of cashmere under the packing of the grid.

Of course, the traditional jacket of the seven wolves brand must not be absent from the local show. It has been replaced with the latest version of the classic fabric of the woven fabric and the classical fabric of the knitted fabric, which makes people feel familiar and refreshed on the T stage.

The fabric of the tuxedo series is very widely used. Besides the traditional velvet fabric, the sparkled silk and wool blended material gives off an eye-catching luster. The original rough washable corduroy formally becomes a member of the dress series after the adjustment of the style and the edition.

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< p > in Gong Naijie's mind, the seven wolves advocate the advanced customization, but not necessarily serve the high-end crowd. We should carry out the concept of advanced customization to the whole brand series of the seven wolves, so that the garment series can enhance the image and grade as a whole. We will make the ready-made clothes series with the spirit of advanced system and service attitude.

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In addition to sticking to the high quality road that consistently makes soft men and men's clothing, P is also trying to cross border cooperation, letting stars serve as designers, combining their personal image and taste to design clothes that are more in line with modern men's temperament and style, so as to achieve personal charm and unique design of seven wolves, so that the character and fashion will be more lasting.

This year, the seven wolves set up a series of "character customization" for stars, which will gradually become the development trend of men's clothing in the future.

And this series of strategic landing recipients is Gong Naijie, because he controls the direction of seven wolves design.

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< p > to talk about the cooperation with Huayi actor, Gong Naijie said that the seven wolves display their personality charm on different occasions with rich material changes, revealing the charm of men's charm with exquisite cutting and collocation, and Huayi male star is his vivid portrayal.

In addition, the star is also a relatively special customer group. They have a high reputation and exposure. Therefore, their demand for clothing is also high and demanding, which is in line with the basic concept of advanced customization.

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< p > "it is very important for a brand to be recognized by the stars. The strategic cooperation between the seven wolves and the Huayi Brothers star proves that many domestic stars have recognized the quality and design of the Chinese men's wear."

Gong Naijie said.

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