"High-End Custom" Into The Million High-End Clothing Custom Also Be Courtesy.

< p > from volume to design, fabric selection and tailoring to final garments, the "aristocratic garment" of the island city has become popular with the popularity of the brand name "high-end" a target= "_blank" href= "http://www.91se91.com/" > clothing /a > custom.

Reporters visited the "high-end clothing" of the island city. The high-end garment industry is gradually moving towards the pro citizen route. When it is good, it can pick up fifty orders a day, with a turnover of up to millions.

< /p >

< p > < strong > "high-end customization" day into the million < /strong > /p >

"P > East Sea Road, a high-end custom clothing store master told reporters that their store orders are tens of thousands of pieces, fifty orders, according to each 20 thousand yuan, it means that the order of a day to reach millions."

< /p >

< p > "Qingdao is better than the big cities such as Beijing and Shanghai in the high-end custom garment market."

Huang Shifu, who came to Qingdao for 20 years, told reporters.

Master Huang is a native of Jiangsu. She went to Shanghai in her teens. "Now my disciples are doing a target=" _blank "href=" http://www.91se91.com/ "> clothes" /a ". When I was apprenticeship, the days were called bleak.

Master Huang told reporters, "learn this line, you have to eat bitterness, starting from the tailor material selection, a process, one needle and a thread should carefully do, custom-made clothing, the most important is manual craft, good work, customers will turn back, will make a reputation."

< /p >

< p > "many people in Qingdao earn a month's salary, except for eating. The rest of them go to buy clothes, which can be seen from the night market in Qingdao.

Shopping at night market is the most expensive clothes, although the clothing at night market is not high-end consumption, but high-end consumption is still a good market. "

Insiders say, "generally speaking, customers who buy clothes from tailored clothing stores will make clothes all the year round, which is a kind of consumption habit."

< /p >

< p > < strong > a phone call, Qingdao fly to Guangzhou door-to-door service < /strong > < /p >

< p > in a clothing custom shop in Macao Road, the reporter did not see the scene of the tailor's smiling face. "Our shop is only responsible for orders and late fashion maintenance services. Once guests have needs, < a target=" _blank "href=" http://www.91se91.com/ "> designer" /a "will choose door-to-door service.

The clerk told reporters.

< /p >

"P > is different from the traditional process of tailoring to stores," Li told the reporter. "We have on-site service now. Once a customer in Guangzhou said that there was no time to shop in Qingdao shop. We sent a quantity division to Guangzhou directly.

There is also a customer from Chengyang, who is also a door-to-door service. As for the cost of on-site service, we discuss with customers the same responsibility.

< /p >

< p > reporter has learned that in the customization process of high-end custom clothes, it takes about a month to customize a suit, and it takes about 4 months to make a dress.

First of all, the image consultant of the studio will communicate with the guests in advance, fully understand the needs and personal preferences of the customers. After the understanding is clear, the special image guidance will carry out the omni-directional measurement for the guests.

Subsequently, the designer creates according to the direction of early communication and makes samples of white grey cloth, so that guests can try them on. After fitting them, the guests can make modifications to the design styles. The designer will also modify the samples and modify them to the satisfaction of both sides. The designer will then choose the a target= "_blank" href= "http://www.91se91.com/" > cloth < /a > to sew the clothes, and the customers will try on the garments that are not stitched before changing the fineness to deliver the garments to the guests.

Insiders told reporters Zhang.

< /p >

< p > < strong > according to the cost of the customer body, the value is 10000 yuan model < /strong > < /p >.

< p > Zhang Yihua is the head of Qingdao Yihua Hong a target= "_blank" href= "http://www.91se91.com/" > dress /a >. She is known as the first person of Qingdao advanced customization.

In May 30th, reporters visited the custom shop on the road of Yan Er Island, including fabric warehouse, design room and processing workshop. Many of the clothes awarded at the national and international exhibitions were processed here.

< /p >

< p > advanced customization is not as simple as a tailor. From the beginning of the survey, a suit of clothes is much larger than usual. There are shoulders and shoulders. We not only measure the chest circumference, chest height, thickness, spacing, to the navel, to the waist, even the direction of the back meat, we need to record every detail.

In terms of fabric, we have selected fabrics from all over the world.

Like VIP customers, we will set up a file archive for them and make a copy of his body, that is, one to one white embryo. This white embryo is the customer's model. In the design room, Zhang Yihua pointed to a white embryo that the cost of this white embryo needs 10000 yuan, and it needs to be sent to Shanghai to make it. The tailoring of clothing design will be completed on this "replica", and we will update it regularly according to the customer's body data.

The reason why high-end customization is expensive is that we need to go through more than 10 work processes and try out 10 times as much as we start from customer demand communication, tailoring to the final delivery.

The average production cost of a high fashion is more than 300 hours, and the most time-consuming work takes at least one or two months. This is its high value.

< /p >

< p > < strong > high-end clothing customization should also be treated as < /strong > < /p >.

"P > tens of thousands of clothing custom-made, compared to ordinary brand clothing, the price is almost the same, or even seemingly" high place ", giving people the impression that" aristocratic clothing. "

In this regard, the industry, Ms. Li told reporters: "the ordinary brand clothing in the mall is mostly divided into several number sizes to make, the production process is a factory assembly line, and high-end clothing customization is completely different concepts."

Ms. Li said, "we need someone to follow the orders after deciding the needs of customers. That is to say, which process the clothes are made, and this person tracks the process. One person supervises a person to sew. Some large brands of finished products look very nice, and they are also very good in wearing models, but some people do not necessarily look good when they wear them. This is the limitation of finished garments."

< /p >

< p > insiders said: "in fact, the price of high-end customized clothing looks expensive, but if you label the label of the international brand, the price is certainly not the case. It may turn over several times more."

< /p >

< p > "some customers are looking for this advantage. They take a picture from a number of high-end clothing magazines and give them to us. Then we are asked to customize the clothes according to the international fashion brands in the fashion magazines. Compared with the price of the international brands, high-end clothing customization has great advantages. Compared with the international brands, the high-end clothing customization also has advantages."

Industry insiders said.

In addition, some high-end garment customization enterprises also offer personalized services, such as embroidering their own names on the clothes, embroidering exclusive patterns and so on. These are all things that can be done.

Ms. Li said.

< /p >

< p > "the high-end high-end suit suits are basically made by successful men aged 35 to 55, either in business or in need of gifts."

Huang Cheng, a high-end custom clothing store in the island city, said, "some guests send cards to high-end clothing custom stores, and hundreds of thousands of them are delivered."

< /p >

< p > < strong > Custom Shop can not quote to customers at earlier stage < /strong > < /p >.

< p > public quotation is undoubtedly "leaking commercial secrets" to the advanced custom shop. Therefore, in the face of love inquiry local customers, the general custom shop will be unable to give a price range. When the reporter consulted the price of a custom shop clothing, the designer was very embarrassed. "The lowest, about 8000 yuan start, the high is not easy to say."

An overseas returned designer told reporters with a smile that it is insulting or even vulgar for a high-end custom designer to force them to say such a thing, because they think their design works are all works of art and are priceless.

She said that the reason why the custom shop in Qingdao was unable to quote the guests in the early stage was mainly due to the uncertainty of fabric, design, working hours, and the amount of material consumed, which would make the price very different.

< /p >

< p > at present, the top designers in China are scarce resources, especially those with comprehensive quality and ability.

At the same time, the introduction of top designers means that enterprises need to invest huge labor costs and increase the operational burden and risk of enterprises.

This requires enterprises to establish a perfect mechanism for selecting, using, cultivating and retaining talents. They dare to invest in high-end talents and avoid risks.

< /p >

< p > < strong > in order to cater to the market, we should push the pro democracy price < /strong > < /p >.

< p > reporter has learned that most of the shops in the island city have made price positioning according to market research. It is understood that women's clothing is mostly within 100 million, men's clothing (generally suits) is relatively high from 8000 to 10 yuan, and consumption is mostly within 20000 yuan.

< /p >

"P" Ji Xiaolong is a beautiful woman with a "handsome" name, 6 years of learning fabric design in Austria, three years ago, back to Qingdao to open a high custom shop.

< /p >

< p > Ji Xiaolong returned to Qingdao after returning home and decided to make a 2000~8000 yuan position. "After returning home, I was confident. After inspecting the market, I still set a price for the people. The dress was 2000 yuan, the highest set of SWAROVSKI crystal dress required 8000 yuan, the main position is high-end white-collar workers."

< /p >

< p > Hua Zheng Hong has designed a relatively high elastic price, from 500 yuan to 20000 yuan, this price has been maintained for five or six years, at the beginning, many people are difficult to accept, most people will choose 10000 standard, in the past two years, 20000 yuan, this price is even higher price has been accepted by more and more people.

< /p >

< p > Zhang Yihua laughs. From the price point of view, Qingdao is not a high standard in the strict sense. The price of domestic advanced customization is much lower than that of foreign customization, and the price of Qingdao is lower than that of the first tier cities. This is mainly because the market is still in its infancy, and there is no custom atmosphere, and there is also a lack of market demand for customized products.

< /p >

< p > < strong > some customers' request makes the designer speechless < /strong > /p >

< p > since it is a high-end customization to meet all the requirements of customers, but for some of the best customer requirements, thirty years of custom clothing business Huang master can only change the plan.

"Some customers are really very helpless, to the good clothes, from a professional aesthetic point of view, it is pretty good, and the result is that customers do not like it."

Master Huang told reporters, "I once met a customer, younger, a suit made, and it turned out that he was not satisfied with the trousers. He wanted the jeans like casual style pants, though they did not meet the professional vision, but the customers liked it, and we could only change the plan."

< /p >

< p > "in fact, it has something to do with the fashion and wearing concept of a city. For example, young people, they like fast food culture. On the one hand, they don't like to spend so much time waiting for a garment to come out. They like to spend the least money to pursue the brand. The other is the shortage of young people's economic strength and social experience. This is a problem of consumption concept. Even more competent young people will invest money in the international brands such as LV, Hermes and so on. Generally, they will not put their eyes on custom-made clothing."

Industry insiders said.

< /p >

< p > strong > high-end customization has not yet become a big climate < /strong > < /p >.

< p > "customization", it gives people a natural sense of superiority.

Master Huang said bluntly that the reporter investigated several customized shops in the city, mainly private owners, senior white-collar workers.

For them, owning their own tailored clothes is the dream of many people. Customers mainly participate in important occasions, or get married and customize them.

"Mass production" is merely a pediatrician, but a primary stage of extravagance and freedom. The real luxury is to have something exclusive to others.

When prices no longer become an obstacle, the most mental problems that matter outside, who I am and who are me, products will have the branding of industrial civilization, while customization is a cultural attitude, a pure self realization.

There are people in the industry who value luxury.

"Alone combat, no brand culture, not like big brands to establish their own brand, become a disadvantage of high-end customization."

Insiders said that brands such as Chanel and Zegna played a key role in the success of high-end custom market.

< /p >