VAUDE Environmental Concept Store Integrates Ward'S Brand Concept Of Environmental Protection Perfectly.

< p > recently, the first environmentally-friendly concept store in Guangzhou opened in Southern China. It is the first flagship store in Ward's Southern China region. The whole shop covers an area of more than 600 square meters. It is the largest single brand flagship store in China. The overall style of the shop fully reflects the lofty pursuit of Ward's admiration for the meaning of the external movement itself, and integrates Ward's brand concept of environmental protection perfectly through scene display.

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< p > challenges, hardships, and bad environment. In the past, people's understanding of outdoor sports was easy to associate with words like this. This not only blocked large numbers of people from outside activities, but also biased the meaning of outdoor sports themselves.

Ward has always devoted himself to the significance of outdoor sports. He always believes that outdoor sports are not only the pronoun of challenging the limit, but nature carries outdoor sports. Human beings can not only find challenges and stimulates in nature, but also feel the harmony of heaven and man in the natural environment.

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< p > from the overall design of the store, the atmosphere of the Shishi tile house in the center of the shop is eye-catching. It has the meaning of combining Chinese and Western culture and the combination of modern and traditional culture.

In addition, on the choice of materials, whether it is the outer wall of the shop or the shelves in the store, Ward used natural logs.

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P > ancient wood, water and green wall, Ward reproduced the corner of the living environment of "sunrise and sunset" with the aid of the wooden door windows of the ancient villages, which is very vivid.

In modern society, the development of science and technology has forgotten the feeling of being close to nature. Ward hopes to arouse people's urge to come close to the outside through the way of scene display.

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< p > in detail handling, green plants spread around every corner of the shop, and plants and different sizes of stones add to the taste of the jungle.

Tent lights, kerosene lamps, Western barrels and other small objects are fully used in the decoration of shops, or the use of old goods, or creative pformation, each detail has played Ward's infinite creativity.

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< p > it is worth mentioning that Ward set up a free open air rest counter outside the shop, which not only enhanced the overall design sense of the shop, but also embodied the brand concept of Ward's leisure outdoor.

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