Traditional Enterprises "Tug" Into The Electricity Supplier Has Been "Prairie Fire".

< p > > a href= "http://www.91se91.com/news/index_s.asp" > new opportunity for small and medium enterprises < /a > /p >

< p > from the construction of the plan of the electronic commerce center of China shoe capital to the landing of the project, the renovation of the building, and the formal opening of the door, it took only two months.

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< p > but the construction of the "a href=" http://www.91se91.com/news/index_cj.asp "China Shoes Capital /a" electronic commerce center "idea" was put forward a few years ago.

At that time, several well-known business leaders sat together to make tea. When chatting, they saw the prospect of e-commerce. "At that time, some people suggested that they could work together to build an e-commerce center park, organize small and medium-sized enterprises to develop e-commerce, but they were suffering from a lack of opportunity."

Chen Jianen, director of Jinjiang Yutai leather company, recalled the situation at that time.

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< p > this opportunity appeared two months ago.

With the continuous rise of electronic commerce, the number of Internet merchants is increasing. More and more consumer groups are attracting online shopping. The traditional shoes and clothing stores have been unprecedentedly impacted.

On the other hand, with the continuous increase of store rents, pfer fees and salaries, the sales volume of traditional marketing mode of shoe enterprises has been declining, and some small and medium-sized brand enterprises have even been unable to afford franchised stores.

It is in this case that the "electronic commerce center" of China shoe capital was put forward by many enterprises, which was called "fate" in the mouth of Chen Jianen, and gathered at the meeting of Chen Dai town government and many famous enterprises.

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< p > > negotiation with a href= "http://cailiao.sjfzxm.com/" > logistics enterprise < /a >, consulting with electric business enterprises, negotiating with financial industry and logistics industry, "door-to-door" door-to-door publicity policy for traditional Chen Tai shoe enterprises, and the organizers of e-commerce center of China shoes capital have completed these tedious links in just two months.

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< p > high expectations and concerns, < /p >

< p > for the center, investors have high expectations, which can be seen from the slogan "shoes world and world shoes".

"In the future, if consumers want to buy shoes online, whether through Taobao or other operators, as long as they enter the" China Shoes Capital "area, we can see all brands from Jinjiang: Anta, XTEP, and precious birds.

Everything is there. "

Ding Pengpeng, a CEO holding company.

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< p > in the future planning, the center will also join forces with domestic e-commerce giants such as Taobao and Jingdong. Through the combination of brand alliances, trading platform strategic cooperation, joint promotion of styles and joint sales promotion, the boutique display and online "China Shoes Capital e-commerce" special zone will be constructed under the line. The certification system for origin brand will be established, and the brand business will be provided with credibility and commodity quality confirmation. At the same time, the regional brand of "China Shoes Capital" will be further promoted, and the sales promotion of shoe industry will be promoted from offline entities to offline.

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< p > not only is the investor, but Chen Dai's shoe making enterprises have much expectation for this center.

"When can I officially enter? I don't know much about e-commerce. What are the preferential policies for entering enterprises?" since the news of the upcoming e-commerce center of China shoe capital, a number of business owners call our reporter.

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< p > some business enterprises have concerns about the construction pattern and the supporting facilities of the park.

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< p > for these enterprises' concerns, Chen Jianen responds to "no need to worry": the electronic commerce center of China shoes capital is located in a 9 storey building with an office area of more than 40 thousand square meters, which can accommodate more than 1000 businesses to enter.

In addition, it also integrates models, photography, logistics, financial services, leisure bar, catering and other series.

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< p > clustered operation < /p >

< p > Chen Jianen also agrees with this: "Chen Dai small shoe enterprises have developed to the bottleneck stage. If we want to further develop and break this stalemate, we must make use of the characteristics of high radiation and fast information dissemination of e-commerce platform to enter the field of e-commerce, so that the entity stores and network sales of small and medium-sized enterprises can be butted together to bring new outlets for SMEs."

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< p > the traditional enterprise "Baotuan" to enter the electricity supplier has become a "prairie fire".

It is under this trend that Quanzhou has set up e-commerce centers such as "network business pioneer park" and "Ling Xiu Textile City" in succession last year, and the e-commerce center of China shoe capital set up in Jinjiang is more prominent in terms of scale and supporting aspects.

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< p > "e-commerce center is forming an integrated form of e-commerce service industry. Many parks are eight or nine or even more kinds of e-commerce services integration in the center.

Such an integrated e-commerce service is placed in a center, which greatly reduces the cost and threshold of traditional enterprises in the application of e-commerce.

For the establishment of the electronic commerce center of China shoe capital, the Secretary of the Quanzhou Electronic Commerce Association, Miss Kay Yue, commented.

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< p > whether it is the electronic commerce center of China shoe capital, or the "electricity supplier park" of "Quanzhou online business pioneer park" and "Ling Xiu Textile City", all are actively exploring the way of "tug of alliance" development: cooperate with logistics enterprises one after another, and create a highly centralized and efficient logistics system.

Take the Quanzhou Internet business pioneer park as an example, the park started to build 50 thousand square meters of warehousing in the year before last, and the electronic commerce center of China shoes capital has reached cooperation with six logistics enterprises.

At the same time, the center also adopts the first seamless mode of electric business operation in China, which has assembled hundreds of well-known domestic shoe brands to set up supplies directly. The products include sports shoes, travel shoes, casual outdoor shoes, leather shoes, children's shoes and women's shoes, and so on, providing the most direct way for the majority of e-commerce enterprises to find suppliers.

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"P >" after several years of efforts, Quanzhou has occupied a place in the developed cities of e-commerce in the whole country.

But an imminent problem is that as an important source of goods for sellers of e-commerce, Quanzhou's e-commerce industry chain is not long, and its industrial scale is small and scattered. It is difficult to form cluster effect and also cause a high operating cost.

Song Xiuxia, deputy general representative of Fujian Representative Office of China International Electronic Commerce Center, analyzed the trend for journalists.

"The emergence of the traditional enterprise" tug of arms "to enter the electricity supplier phenomenon, on the one hand is the guidance of the government, on the other hand, it is also the objective demand for the development of small and medium-sized enterprises. More and more enterprises are also beginning to realize the rich returns of the development of the cluster mode.

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