Consumer Misunderstandings Indulge Clothing Prices

< p > nowadays, thousands of yuan a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" can be seen everywhere, causing many consumers to complain bitterly: "one month's wages can only buy several pieces of a target=" _blank "href=" href= / "> clothes >.

Faced with the high price of clothing, some consumers can not help wondering: how much is the cost of clothing? What causes the price of clothing in the shopping mall so high? With these questions, reporters recently visited many large shopping malls in Beijing.

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< p > < strong > the cost is not higher than 30% of retail price < /strong > < /p >

When p visited, reporters found that clothing in a large shopping mall with prices over 1000 yuan was everywhere.

Before some well-known a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > counters, the reporter saw that the price of a dress was more than 2000 yuan.

Faced with such a price, many consumers find it difficult to accept.

"My monthly salary is only 5000 yuan. According to the current clothing price, I earn only two shirts a month."

Consumer Yan Yan reluctantly told reporters.

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< p > then, how much does the cost of a garment occupy the total price? According to Ms. Si, director of a garment factory in Beijing, the cost of a garment includes the purchase cost of the raw and auxiliary materials, the rent of the shop, the staff's wages, taxes, pportation costs and publicity expenses.

Among them, the rent or fee is 5% - 10%, the tax revenue is 5% - 9%, the discount and unsalable are 10%, the administrative expenses and staff salaries account for 12%, the raw material purchase cost is 10%, the advertising fee is 1% - 3%, and the pportation cost is 1% - 2%.

According to MS Si, the reporters counted the accounts, including raw materials, labor, advertising and pportation. The cost of producing one garment is no more than 30% of the retail price of the market. 4.

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< p > < strong > agent system pushes up the price of clothing < /strong > /p >

< p > from the above figures, it is easy to see that the cost of a garment is not high, but why the price of clothing in the mall is so high? According to Mr. Fu, a well-known clothing brand agent in Beijing, the agency fee is an important reason for the high price of clothing.

According to Mr. Fu, at present, many clothing brands in China adopt agency system, which is generally divided into the national general agent and the city general agent. The result of such agents is that the agents should make profits in each agency segment, and the retail price of clothing entering the mall will become so high after the price increases.

For example, the cost price of a jacket is 100 yuan, and it may turn into 120 yuan when it is pferred to the provincial agent, and its price has risen to 200 yuan when it enters the agent at the market level.

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< p > for the question "who decides the final price of the clothing market" put forward by reporters, Mr. Fu said that it was decided by the retail terminal and brand awareness that the clothing finally arrived.

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< p > besides the agent link, the shopping mall itself will consider the price of the brand clothing itself. If the price of a brand's clothing is low, the market side will think that the brand is not high grade. If such brand is introduced, the grade of the shopping center will also decrease, and the idea of the shopping mall is also one of the reasons leading to the rise in the price of clothing.

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< p > < strong > consumption misunderstandings connivance clothing prices rise < /strong > < /p >

< p > apart from the above reasons, reporters in random interviews found that some consumers' consumption misunderstandings played a role in boosting the price of brand clothing.

Many respondents said they agree that the higher the price of clothing, the better the quality.

Consumer Liu said: "I think the quality of clothes of 1000 yuan is better than a few hundred yuan, wear out there is a grade."

Consumer woman Wu also said: "I never buy clothes that are too cheap, because I think such clothes are of poor quality and are harmful to people after wearing them, and they are also very embarrassed to be seen as cheap goods."

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< p > for this reason, the above garment factory director, Ms. Si said that such an idea is actually a misunderstanding of consumers, and the costumes are not as expensive as possible.

"Take our factory for example, it not only produces high-class clothing of famous brand, but also produces low and middle grade garments. The two are no difference in raw materials and workmanship, the only difference is the hanging tag on clothing after leaving factory.

The prices of famous brand labels are naturally high.

Ms. Shi said that this is the consumer psychology of some consumers, connivance of the rise in clothing prices.

In this regard, she suggested that consumers should keep a rational attitude when choosing clothes, and try to know as much as possible about basic knowledge of clothing materials so as not to be fooled by businesses.

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