Traditional Stores Fight Hardware, Actively Promote Enterprise Upgrading And Pformation

< p > in recent years, with the rapid development of the electricity supplier, fashionable and convenient online shopping has become a new trend for the public to consume.

Whether clothes, < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > bags, cosmetics, or daily necessities, as long as consumers can think of things, can basically buy on the Internet.

Not only that, online shopping has made many shopping malls become the "fitting rooms" of online stores because of its cheap and convenient advantages, which has virtually reduced the sales volume of stores.

< /p >

< p > online shopping has invaded the consumer market and challenged the market share of traditional shopping malls.

In the face of increasingly fierce competition with the electricity supplier, how can traditional stores fight this aggressive battle? < /p >

< p > < strong > spell hardware to actively promote enterprise upgrading and pformation < /strong > < /p >

< p > as a traditional store, to occupy the main share of market consumption in the increasingly fierce competition with the electricity supplier, we must constantly innovate and innovate ourselves.

On the scorching summer day, when reporters walked into the spacious and clean shopping hall of Nanchong Zhengyang store, they felt the coolness of the Summer Theme of the shopping mall.

"In order to provide customers with a variety of shopping environments, our shopping malls will develop different shopping themes according to different seasons, holidays and festivals."

< /p >

< p > in addition, in order to promote the upgrading and pformation of enterprises, the company also set up free shopping facilities such as free water dispensers, children's cars, price inquiries and other shopping facilities from the perspective of customers, providing convenience for consumer shopping.

"To compete with the virtual fast online shop, the entity store must upgrade its own business and pform it from" pure buying "to" enjoy buying ". Li Jun said that a good corporate image and shopping environment are the foundation for the traditional stores to win in the battle with the electricity supplier.

< /p >

< p > < strong > speed up the new product to send text messages < /strong > < /p >.

"P", "according to our long-term sales situation, the common brand of goods can not meet the needs of consumers."

Hu Mengqi said, at present, online purchasing is very popular. No matter how many high-end brands are available, it can basically be bought on the Internet. However, as a two tier city, the consumption market of high-end products in Nanchong has not yet been fully opened.

"As a" landing "shopping mall, we have to compete with online stores, we must make the brand in the shopping mall constantly update.

Hu Mengqi told reporters that as a centralized shopping base built earlier in Nanchong, Chengdu people's shopping center has always attached great importance to the introduction of brands. "Once a new brand or new arrival arrives, we will let the store send texting to customers for the first time."

< /p >

< p > < strong > features provide close shopping service < /strong > /p >

< p > "shopping in shopping malls is not only a kind of service that customers can provide, but also one of the magic weapons that the mall wins.

Li Jun said that in order to enable customers to feel the good service of the mall, Da Yun FA has done a lot of work in service, and the variety of "service tactics" has attracted a large number of fixed customer sources to the shopping malls.

"We store free microwave oven for customers to heat food for customers. There are free renting umbrellas and raincoats for customers in our service desk."

< /p >

< p > "we are customers' super housekeepers", so that customers can go to the mall as if they are at home. Everything is comfortable and convenient.

Li Jun describes this way.

< /p >

< p > < strong > interactive online and offline micro-blog WeChat go to battle < /strong > /p >

< p > in the increasingly fierce network age, the use of the Internet to carry out its own publicity has become an inevitable choice for many businessmen.

"Now everyone is popular with micro-blog WeChat. To seize these two communication platforms is also an effective way for traditional stores to fight against e-commerce."

Zou Linli said that as the first store in Nanchong to open micro-blog and WeChat, the new world department stores displayed the way of goods through micro-blog and WeChat, to a certain extent, increased the sales volume of shopping malls.

"The development of stores can not be independent of the large market or the needs of the times.

In the era of e-commerce, we can use micro-blog and WeChat to release our new product information in time, and also a good platform for communication with customers.

In addition, with network interaction, businesses can understand customers' needs and solve customers' confusion in time.

< /p >

< p > < strong > expert: the customer group of electric business will be larger and larger. The traditional shopping mall is still consumption mode < /strong > /p >

P, who can win the PK between the traditional shopping mall and the electricity supplier? For this reason, the reporter specially consulted Zhou Pei, an associate professor of Business School of China West Normal University.

"Compared with traditional shopping malls, fast and fashionable electricity providers do have some advantages, but the traditional stores with fixed customer base will not disappear because of the impact of the electricity supplier."

< /p >

< p > Zhou Pei thinks that in the sale, the electricity supplier adopts the sales mode of the whole day, even if the customer wants to buy something at night, it can be realized very conveniently.

At the same time, the electricity supplier does not have the cost of the rental. The direct selling is adopted in the sales channel, and the cost is low, so the price of the goods will be lower than the traditional stores.

"For a customer, if you buy a product, if you buy it in a traditional store, you need to visit a lot of stores to make a comparison. Online shopping can save a lot of time by comparing different products without going out."

< /p >

< p > however, for the future development trend of the consumer market, Zhou Pei said, "with the increasing number of Internet users, the customer groups of electric business will become larger and larger.

But the electricity supplier needs to strengthen its integrity. After all, the quality of traditional stores is visible to consumers.

For a long time, traditional stores are still the main way of consumption.

< /p >