Pregnant Women'S Socks Drive The Brand Influence Through The Sale Of Marketable Varieties.

< p > recently, when visiting some commercial super and small commodity markets, a kind of socks that were not very attractive attracted the attention of the author.

Sales staff said, this kind of socks is specially designed for pregnant expectant mothers and some pregnant women with varicose veins, because of its unique function attracted many female consumers, becoming a popular commodity in summer.

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< p > salesperson told me that statistics showed that 30% of the first pregnant mothers had varicose veins, and more than 50% of pregnant mothers had varicose veins.

The problem of varicose veins not only affects beauty, but also damages the health of pregnant women and poses a danger to mothers and babies.

Therefore, pregnant women during pregnancy, especially in the late 3 months of pregnancy, socks are very particular.

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< p > pregnant women's socks, full name of pregnant women's elastic stockings, specially designed for expectant mothers with varicose veins of lower limbs during pregnancy.

There are two types of pregnant Socks: prevention and treatment.

It is a product that has the function of promoting venous blood reflux. Most of them are DuPont lycra and nylon filament.

The treatment of pregnant women socks is the treatment of varicose veins by the pressure of socks itself. It is physical therapy.

The precautionary type of pregnant women's socks are formed by the principle of sequential decompression, and the pressure difference from the shank to the thigh is orderly.

The highest supporting pressure is set up in the ankle area, and gradually decreases along the leg upward. The 70%~90% decreases to the maximum pressure value of the calf to 25%~45%. The descending change of pressure reduces the venous blood flow of the lower extremities, effectively relieving or improving the pressure on the veins and veins of the lower limbs.

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< p > strong contraction, remission and beautification function is the reason why pregnant women's socks are recognized and paid by consumers in the mass market.

Although the price of pregnant women's socks varies greatly due to the purchase channels and brand factors, it is undeniable that the product positioning of pregnant women's socks is better than that of ordinary socks.

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< p > because the design of hosiery products is influenced by seasonal factors, hosiery enterprises may find out different selling points according to the characteristics of seasons and the positioning of consumer groups, so as to drive the sales of the whole products and the influence of the whole brand by selling the "season" varieties appropriately.

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