80% Tough Days For Garment Enterprises "

"At present, Shenzhen. clothing Only 20% days are better for enterprises, and 30% enterprises are struggling on the brink of death! "Next week, the thirteenth" Shenzhen trade fair "will open the curtain. Shen Yongfang, President of Shenzhen garment industry association, said in an interview with our reporter," taking the road of brand is the primary task for the future development of Shenzhen clothing enterprises. "

Shen Yongfang told reporters that for labor intensive clothing industry, the rising cost of inflation is a common headache for the industry, especially inventory cost, which is a "difficult problem" for clothing enterprises. Some clothing enterprises must not afford to discount even if they are placed in stock in order to maintain their brand image. Only after cutting off the signs, they can sell them at a price of several yuan a kilogram.

Shen Yongfang also told reporters that in order to create the era of "Shenzhen brand", she plans to replicate the "deep style" clothing base across the country, and is confident that the "Shenzhen brand" will enter the Champs Elysees street.

　 The advantage of labor cost is no longer: the "deep tide" of deep garment enterprises.

Shen Yongfang told reporters that China is the world's "clothing power", but not a "clothing power". Especially in recent years, with the rising prices of raw materials, manpower, logistics and so on, "made in China" is now bidding farewell to the low cost era. Clothing enterprises are faced with the "challenges" of life and death. This is also true for Shenzhen, which is the forefront of the garment industry.

"Take manpower cost as an example, the monthly wages of workers in Shenzhen clothing enterprises are around 4000 yuan, while in some Southeast Asian countries, the monthly wages of workers are around 500 yuan." Shen Yongfang said, "therefore, for most of the garment enterprises in Shenzhen, domestic sales are better than export sales, and 80% of garment export enterprises in Shenzhen do not exist."

Zheng Hongsheng, general manager of the Shenzhen Organizing Committee for trade fair, told reporters that Shenzhen's clothing industry is currently being increasingly competitive from Vietnam, Kampuchea, India, Thailand and other neighboring production bases. Some enterprises also have the situation of factory relocation, including the relatively cheap labor force such as Jiangxi, Anhui and Sichuan.

"At present, only 20% of Shenzhen's garment enterprises are better off, and the other four to 50% are in a state of no loss, and more than 30% are struggling on the brink of life and death!" Shen Yongfang said.

Inventory is a problem: from a few yuan to a kilogram to "burning stock".

Shen Yongfang said that although clothing profits are very high, in addition to labor costs, the invisible inventory cost is also a big "consumption". "As far as I know, the first-line brand. clothes It's good to sell 60%. How to deal with such a large inventory is a problem. "

President Shen Yongfang said, "for some clothing brands, in order to maintain the brand image, even if placed in stock can not be discounted, only after cutting off the signs, it will be a pity to sell them at a price of several yuan a kilogram."

"In recent years, some garment enterprises have also found some new changes in their clothing items in order to deal with the backlog of raw materials." Shenzhen garment industry staff also told reporters, "more extreme way is that enterprises in order to vacate the warehouse, directly throw away or even burn up the stock, this is the last resort, but it is a case." However, in the interview, Shen Yongfang also told the reporter a good news, "in order to solve the inventory problem of clothing enterprises, we are planning to set up an orter, specifically to help enterprises sell inventory products."

Go out: copy the "deep" clothing base across the country

Zheng Hongsheng, general manager of the Shenzhen Organizing Committee for trade fair, told reporters that "for the Shenzhen garment enterprises, the most urgent thing is to take the road of brand."

According to Shen Yongfang, in the transformation and upgrading of the garment industry, Shenzhen has not simply regarded it as a traditional industry. Instead, it is based on the creation of the "fashion" industry gathering area and encourages enterprises to take the road of fashion design and brand export.

"Why can't our Shenzhen brand enter Champs Elysees street? This is because their country has a generous subsidy to protect its brand." Shen Yongfang said, "we can also follow this practice and make green lights for domestic brands in some large shopping malls, and leave them with the best position to support the development of these brands." Shen Yongfang said

"In order to help Shenzhen clothing enterprises to establish brand, we have another idea now, that is to replicate the" deep style "clothing base in the whole country, and even open the base to the vicinity of Champs Elysees street, build a Shenzhen Hotel, and place all the Shenzhen clothing brands there for display and sale.

Short board analysis: shortage of professional designers

"The shortage of professional designers is a short board of Shenzhen's garment industry." Shen Yongfang said that although Shenzhen has many excellent Designer However, Shenzhen's clothing brand is still facing the bottleneck of high-end design talents, and the shortage of high-end talents is a major problem for the current garment enterprises.

"Compared with the Yangtze River Delta, we have lagged behind in the clothing design, and the important reason is that the Yangtze River Delta has many clothing colleges and universities, and has the advantage of talents." Shen Yongfang said, "in Shenzhen, there are very few specialized fashion colleges and luxury design professionals, and the supply of professionals is in short supply every year."

And reporters saw yesterday released the "China's clothing industry brand road" survey results show that the lack of design, talent shortage has become a bottleneck restricting Chinese clothing to the international arena, more and more business owners realize that design talent is the key to the development of clothing enterprises.

A large Longgang Clothing enterprise Mr. Zhang, manager of the Ministry of personnel, told reporters that it is difficult to recruit high-end talents, and the recruitment of high-end professionals in clothing industry is "more difficult".