Top Men'S Shoes, Brand Differentiation, Competitive Situation Gradually

< < p > > the commercial blue book published recently by the Chinese Academy of Social Sciences shows that the total consumption of luxury goods in China accounts for 27.5% of the world's total, and the total consumption of luxury goods exceeds the United States in the first place, making it the second largest luxury consumer in the world.

It is expected that in a few years, China will occupy the first place in the global luxury consumer market.

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< p > China's high-end men < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > the consumer market has similar development trend.

According to data released last year by Consultancy Bain &Co, China's men's luxury goods market has reached 180 billion euros, accounting for 40% of the global market share, and is growing at 14% annually.

Another survey shows that Chinese tourists to France spend 87% of their money on bags and shoes.

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Less than P, the world's top fashion brands are eyeing China.

It is understood that the famous fashion brand LV has opened 27 stores in 22 cities in China in just two years, and has invested heavily in developing its brand Berluti.

In 2013, the world's first flagship store, Berluti, was launched in the IFC center of Lujiazui financial center, Shanghai, covering an area of 345 square meters. It is also the second store of Berluti in Shanghai. This shows the importance of Berluti to the Chinese market.

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P and Berluti through their own direct stores to expand the Chinese market strategy different, from Italy, Francheschetti, Francesco Benigno, Mananni and other global top a href= "http://www.91se91.com/news/index_c.asp" brand "/a >" by T.H Whisper (Wei Shi Peng) through the operation platform for professional men shoes brand operators to enter the Chinese market.

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"P", according to the director of the Wei Shi Peng brand, as the fashion capital of the global footwear industry, there are many excellent brand names in Italy which are not well-known in China, and some have even achieved the top level in the field.

For example, Francesco Benigno, the main brand of China's main brand introduced by Wei Shi Peng, is actually a Italy men's shoes brand founded in 1926. All the shoes of the brand are made in Italy, and the best local colorless calves are "a target=" _blank "href=" http:// www.91se91.com/ "leather" /a "and meticulously processed by skilled coloured craftsmen, who have high reputation in the local and even Europe, but are not known in China.

These global top men's shoes brands chose to enter China through strategic cooperation with men's shoes brand operators such as T.H Whisper. On the one hand, they started from their own development status. For a situation that is not yet global, especially in China, there are certain risks in their own operation. At the same time, they also look at the important role played by T.H Whisper Wei Peng Peng's operation team in understanding and operation experience of China's high-end men's shoes market.

"This kind of cooperation mode is more sensible, and I believe we can form a win-win situation."

The brand leader said.

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< p > in the market operation, there is also fierce competition. These high-end men's shoes brands are also looking for a differentiated approach: Berluti adopts high priced products and pricing strategies in China. They take a direct look at those affluent classes with a strong sense of identity. For example, Berluti's shop is located in the national gold center, which is located in Lujiazui, Shanghai and has the luxury landmarks. Here, Berluti shoes, which are easy to get 10000 yuan a pair, become the top-level a href= http://www.91se91.com/news/.

And T.H Whisper has cast more eyes on the "quasi rich" or low-key affluent people on the road, such as business success, fashion a target= "_blank" href= "http://www.91se91.com/", designer "/a" and other elitist classes, and its buyer shops are located in the Hengshan Road luxury luxury hotel which is full of Shanghai style.

It is also the top luxury style, but it has a high profile and a low profile.

In terms of product pricing, T.H Whisper Wei Peng also adopted a differentiated approach. Its brand shoes concentrated more in the price range of 4000-6000 yuan.

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"P >" Wei Shi Peng brand leader in an interview with reporters, said that the same is the world's top men's shoes brand, T.H Whisper operation Francesco Benigno and Berluti actually there are some sources of relationship.

The designer of Francesco Benigno used to be the right-hand man of Stefano Branchini, the famous designer of Berluti, so consumers will see that Frances Co Benigno shoes and Berluti have similar luxury style.

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< p > "although we also pursue the highest level of comfort experience in product quality and consumer experience, we are not high above ourselves. Instead, we hope to win the hearts of Chinese consumers at a more affordable price."

"We hope that when consumers enter WSI Peng buying shop, they can issue two" wow "voices," Wei Shi Peng said.

The first time I saw shoes, I thought there were so good shoes, I couldn't resist "wow". Then when he saw the price tag, he could not help but say, "there is such a real price!" < /p >