Del Hui Group: A New Way To Assess The Situation

2008 the Olympic year of China is a year full of business opportunities for China's sports industry. In the national sports industry base of Jinjiang, the publicity of the Olympic Games is everywhere.

In the fierce competition, the Del Hui group is calm and responsive, and sticks to a rational and steady development path.

Lu Keying, director of media of del Hui group: there are dozens of Olympic sponsors. The sponsorship funds of Olympic sponsors for Olympic events are more than 100 million, hundreds of billions of billions of yuan to calculate. As private enterprises, competition with international brands requires a more clever strategy, not by throwing money to fight, so we can't spell it.

While many enterprises were immersed in Olympic advertising bombing, del Hui further integrated internal and external resources, and formulated a brand new strategy to enhance the planning, from brand, marketing, human resources, terminal market, graphic design, space design, production management and other seven aspects of system integration.

(Lu Keying, media director of del Hui group): our company is not saying that we are dedicated to making efforts for the Olympic Games. We also need to work hard for the development of enterprises after the Olympic Games. We are developing in a benign direction.

In the past 25 years, del Hui has been exploring a new way in the continuous exploration, and has chosen a marketing mode different from the traditional sports industry. It has won a place in fierce competition in the industry.

News link: del Hui group, founded in 1983, now has three standard garden production bases, with a total area of eighty thousand square meters, and has more than ten modern shoe making lines. It is one of the most potential professional shoe making enterprises in China's sports shoes industry.

It has won many honorary titles of well-known trademarks, famous brand products and exemption products in China, and has been awarded the top 500 brands in China for three consecutive years by the world brand laboratory.

(brand recognition, Lu Keying, media director of del Hui group): we must recognize the positioning of enterprise brand, adhere to the path of sustainable development, do not blindly follow, do not act recklessly, and make the choice of the enterprise according to the positioning of the market. We firmly believe that the precondition is established and not be abandoned.