Taobao Protects Intellectual Property Rights

< p > Taobao released the latest regulations on the sale of counterfeit goods.

According to the rules, severe businesses will be severely punished for selling counterfeit or pirated goods. According to the seriousness of the case, businesses such as those who sell goods in a particularly bad way will face a maximum penalty of 48 points.

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< p > it is learnt that the rule was formally implemented in August 22nd.

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< p > < strong > the most stringent rules and penalties upgrade < /strong > < /p >

Compared with the past, the penalty rules for the sale of counterfeit and pirated goods were greatly extended by the P.

According to different situations, they were extended from 7 days to 14 days respectively, and from 14 days to 21 days.

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< p > "setting the limitation period is also an opportunity for businesses to self examine and self reorganize, hoping that businesses can re-examine their irregularities and make corresponding adjustments to stop selling them."

Taobao official said.

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< p > during the period of restriction, sellers will be shielded, restricted to release goods, delete shops, restrict community functions and publicized warnings.

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< p > it is understood that Taobao has been using irregularities to deduct points to manage businesses. The penalty points are superimposed and punished accordingly, with 48 points deducted.

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The new regulation, which is adjusted to < p >, will aggravate the escalation of the business for those who have many times of selling and selling. If these businesses violate the law again, they will be punished with a deduction of 24 points, and the store will be closed after two times.

For those shops that repeat malicious selling by using multiple accounts, depending on the seriousness of the case, they are deducted 48 times at a time and close the store directly.

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< p > in fact, since the beginning of this year, Alibaba group has launched a long-term special action to crack down on fake and shoddy Internet pactions and malicious fraud.

In April 23rd, the five ministries and commissions jointly launched the joint action against counterfeiting and shoddy and intellectual property protection.

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< p > the promulgation of the most stringent rules for counterfeiting the counterfeit products shows the attitude and determination of Taobao in combating counterfeiting and protecting intellectual property rights from the platform rules.

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< p > < strong > Taobao's protection of intellectual property rights and combination of < /strong > < /p >

On the day of the announcement of the most stringent rules against counterfeiting, Taobao also announced the achievements in the fight against counterfeiting and intellectual property protection in the first half of 2013. P

Data showed that, by the end of June 2013, the total number of sellers and sellers was punished by 420 thousand.

The joint public security organs jointly cracked 7 cases of intellectual property rights, involving more than 100 million yuan.

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< p > in the daily prevention and control process, in addition to the active control system monitoring, social reporting, multi-channel genuine business awareness advocacy guidance, regular, more efficient, more accurate and batch crackdown is also launched.

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< p > in June this year, the brand of anti counterfeiting special action combined with deep cooperation started from three categories: < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > sports shoes and bags, with Nike and Adidas as the focus of the campaign to combat key sports brands, with a total of 21 brands.

A total of 60 thousand sellers were punished for the sale of 1 months special sellers.

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At the same time, in the process of counterfeiting, Taobao will combine "fight" with "P".

In the first half of 2013, Taobao invested huge resources in promoting the pformation of the seller, advocating self rectification for users, and providing the seller with a pformation plan of integrity management, that is, supply and marketing platform.

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< p > this platform is a green pformation channel established by Taobao for users who have been punished by the sales penalty. The large suppliers introduced by the supply and marketing platform provide goods for these sellers, and encourage these sellers to continue their business in Taobao, so as to retain their ability to operate and service.

Statistics show that 27% of the sellers chose the pformation operation.

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