"He Jinchang" Increased The Development Of Shoes, What Touched You?

< p > it is reported that in Guangzhou "Ho Jinchang", the development of a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > has been developing rapidly. At present, there are more than 500 stores in the world.

Many businesses have joined the monopoly of "Ho Jinchang" for more than 10 years. In recent years, there are more merchants from other shoe brands.

What impressed you? With such questions, I visited the real brother who worked hard at X when he first worked in Jinchang.

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< p > the reason why Cheng Ge is called "sincerity" is because it is known for its sincerity and sincerity.

In the area of Jinmen, Cheng Ge is the first person to manage shoes in higher ups. Now his shoe store is quite large and influential.

Business legend has it that Cheng has gone through the success and failure of the agent in different brands of shoes.

And listen to the experience of running the brand.

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< p > "what I care most about is the quality of products, and whether or not having their own factory is the key."

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< p > only products are good enough to sell.

I do increase shoes inside, I see that it not only increases height, makes people tall and handsome, but also gives people the best selling points.

But only quality is enough to sustain this selling point.

One of the characteristics of the shoe business is that once the consumer group is established, it is very fixed.

If the quality is not good enough to keep the guests, then you are finished. In Jinmen, I have seen many people who make other brands of heightened shoes.

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< p > to ensure the quality of the inside shoes, it is very important for me to know whether or not I have my own factory.

When I was He Jinchang, I saw that he had the only professional factory in China.

All along, there are a number of other brands, to find a small factory to produce ordinary shoes foundry, which is very undesirable, because the shoe is a special functional shoes, in the production process, operation process and ordinary shoes are very different.

If there is no special professional technology and professional factory production, it must be uncomfortable to do it.

Ordinary shoes factory OEM shoes, because of unprofessional, quality is always a headache.

I used to represent the OEM OEM brand, and I had a deep understanding of it myself.

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< p > the first step to enter the shoe raising industry is to choose between the two brands of "X" and "C".

I understand that at that time, X brand had its own factory, and C brand didn't, so I chose to do X card.

But after a few years, X has abandoned its own factory and instead relies on the foundry factory in Wenzhou.

Then, my worries, or the things I felt at the beginning, became a reality. There was a big problem in product quality and after sale, and business was getting worse. Some old customers kept complaining to me.

Until I got out of the X card and worked with "Ho Jinchang", business improved.

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< p > I believe that I can do it now, and I am not too modest to say that it has done well. It is inseparable from the professional factory and product quality stability of "Ho Jinchang".

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< p > "the operation of the brand is also a matter of life and death. Whether or not to focus is very important."

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< p > in fact, I had hesitated for a while before I pferred from X to "Jinchang". After all, it is not easy to make a famous brand, so I must be careful when I choose it again.

One thing later made me determined.

At that time, I heard a lot of X dealer friends complaining to me: X brand owners did not pay much attention to the increased shoes, and when the shoes were not fully managed, the energy was put into hotels and other industries, resulting in tight funds.

This may seem like a normal thing, but it has prompted me to end my cooperation with X.

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< p > why? Because I believe that only focus can make things happen.

Our business and Brand Company are like fighters and commanders. The soldiers are fighting ahead, and the commanders are strategizing behind them. Only the three armed forces can use their lives to fight the battle well.

If the warrior is fighting hard to fight, and the commanding officer does not care about the war, or even command or deduct military rates or engage in private fishing, then it will surely fail to fight the war, and it will also drag countless soldiers to death.

Shopping malls are battlefields. How can people be reassured by Brand Company's distraction and distraction? < /p >

< p > as a franchisee, I only want to concentrate on my own store business, though I may not be able to talk about how big a career it is, but after all, it is the most important content in my life.

I want the Brand Company to pay attention to brand operation and the survival of franchisees, just as the hope of a soldier to a commander is the same.

So, when I knew the X boss was half hearted, my confidence in the X card was greatly reduced.

At the same time, I understand that "He Jinchang" boss from the invention of shoes, the creation of brand, starting from the day of the white hands, 18 years are only a product of increasing shoes, and Mercedes Benz brand for more than 120 years to focus on the automobile business as a model, publicity in the enterprise, education staff to go all out to create "quality".

I think such a brand is trustworthy.

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< p > facts have proved that focusing on business and focusing on business makes Jinchang and other brands have obvious advantages in terms of product quality, after-sale and so on.

I'm glad I picked the right brand.

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