Men Will No Longer Be Ignored And Future Shopping Will Be Upgraded In Full Scale.

< p > in recent years, the trend of increasing entertainment in catering industry is very obvious. Wang Jianlin, chairman of Dalian Wanda Group, once said at a company annual meeting that "China's shopping center is not sold but eaten."

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Nowadays, consumers not only require shopping convenience, but also want more leisure and entertainment activities than P.

In order to cater to this "disposable shopping, leisure shopping" consumption mainstream, more and more shopping centers are appearing around us.

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< p > many people in the industry believe that the shopping complex will replace the present department store retail business in the future.

However, the prospects of shopping centres are generally good, which does not mean that their future development can be "smooth sailing".

Guo Geping, President of China Chain Store Association, predicts that by 2015, the national shopping center will develop to 4000, and the retailing industry will face some problems such as partial oversupply and excessive competition.

In addition, the impact of the electricity supplier industry on its shopping function is still huge.

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< p > then, what changes will the shopping center need in the future to win in the competition? What will be the shopping center in 2020? < /p >

< p > < strong > men will no longer be ignored. < /strong > /p >

< p > the British Council of shopping centers commissioned the future foundation to predict the development trend of the shopping center in 2020. The report said that male customers will receive more attention in the future.

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< p > in men's general impression, men always seem to be following the women behind, not carrying bags or carrying children, but providing some aesthetic advice for temporary partners.

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< p > but this will change in the future.

The proportion of male shoppers will increase in the future. On the one hand, men will share more jobs in the family: kitchen, child care and so on.

At the same time, because more girls need to concentrate on their work, and time is also difficult to allocate.

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< p > perhaps in the future, fewer men will complain about shopping boredom because they are no longer female escorts.

In the past, shopping center planning and design were dominated by women, and the interests and preferences of future male consumers would be taken into account, including electronic products, books, music, wine and so on.

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< p > men may be the new growth point of the future shopping center consumption.

Don't be surprised if you see male customers everywhere.

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< p > < strong > shopping will be a passing move < /strong > /p >

< p > in recent years, the trend of increasing entertainment in catering industry is very obvious. Wang Jianlin, chairman of Dalian Wanda Group, once said at a company annual meeting that "China's shopping center is not sold but eaten."

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Guo Geping, President of the China Chain Association of P, said that the main features of the change in the shopping center are the gradual decline in shopping area and the increase in the area of catering and entertainment, from the traditional proportion of 30%, 40%, 50%, or even to 60%, and the decline in shopping, and the increase in the proportion of entertainment, leisure and catering.

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"P >" and in the future, leisure and entertainment consumption, including cinemas, leisure fitness, game hall, children's paradise, and other formats will become more and more high.

Life related goods and services will also be more integrated into shopping centres.

It includes post offices, banks, small supermarkets, pet hospitals, drugstores and so on.

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< p > the future shopping center will become a community of food, clothing, housing, entertainment and shopping. Chatting with friends and relatives in the shopping center, exchanging emotions will become the most important purpose, and shopping becomes a passing act.

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< p > perhaps the shopping center is a necessity for your future life. You and your family will be able to find almost everything that you need in life.

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< p > < strong > will respond to consumers who are new and old, /strong < < /p >.

In the future P society, shopping and leisure will also be more diversified and personalized.

Many industry experts believe that shopping centers that allow more shopping people to "shop for one day" may be one way out for department stores.

As the existing shopping center, the future needs diversity and individuality.

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< p > it can be said that in the future, consumers will be more happy and old, with no loyalty, and influenced by media publicity and advertising. They will not remain loyal to specific shopping malls. Therefore, the future shopping center must have the ability of innovation and constantly change the content, composition and design according to market demand, so as to cater for the tastes of consumers.

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< p > < strong > 1., playing a personality < /strong > /p >

In 2020, the proportion of leisure time will increase. Accordingly, the future shopping centers will be equipped with entertainment facilities such as catering, fitness, cinema and so on. P

But this has become "a thousand faces" and no features. Consumers have no reason to choose you and give up other shopping centers.

Therefore, we must give consumers a reason to choose you, which will be the key point of future competition.

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The reason for choosing P is that you have more personality than others.

Take cinemas as an example, they are all watching movies, you have me and you are comfortable viewing environments, and all of them are popcorn, coke and 3D glasses.

Private cinema will be more popular in the future.

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< p > China news weekly net visited a unique private cinema in Xidan, Beijing. Compared with traditional cinema, it emphasizes customer diversification and multi-element experiential consumption.

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< p > in this store, customers can not only enjoy shadow enjoyment, but also play games, buy audio-video products, read books, enjoy food, and even KTV entertainment.

"Consumers are tired of work, and tired of shopping to rest.

Eat good food and see big movies.

Wu Yong, general manager of the club, positioned the movie theater.

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< p > reporter saw that the 5D movie provided by the store has increased many special effects compared with the ordinary 2D movie, such as rain, wind, fog and other factors, consumers will have a stronger sense of being on the scene.

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< p > < strong > 2. to buy creativity < /strong > /p >

< p > the future individualism will become more popular, and people will pay more attention to the unusual experience, and hope that the goods in their hands are unique. But if it is a mass and homogeneous commodity, people will be diverted by the channel of e-commerce.

Therefore, some shopping centers have begun to integrate creative products.

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< p > for example, crazy fruit box, it is a creative market held in a fixed place every day.

The selling space is rented by boxes and other scattered units. You can arrange your boxes at will, but the items you sell must be original, non mass produced design works.

Although many homes have been opened, each family has its own uniqueness.

Apart from the different commodities in the box, the business models of each household are not exactly the same.

Like a family in Xidan, they do not charge "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "box rent" but from the sales office's commission.

"Fun, street is relatively rare, creative," the clerk described the biggest feature of the box.

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< p > A Li surnamed consumer, who is picking products, told the China news weekly net reporter that "I like the literature and art fan here most, and it is very refreshing, especially fond of small things such as small purses and small toys."

At the same time, she said that if the goods in the box were updated more quickly, she would often come.

Many consumers also say that they are repeat customers, just because creativity is the only way to buy them.

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< p > strong > more convenient: shopping mall at home is < /strong > /p >

Lai Zhengmei, director of the research center of the commercial real estate consultancy center, P, believes that with the rapid expansion of the urban area, the pportation and convenience will gradually be taken into account by the consumers in the time cost. Consumers' dependence on the community business is getting higher and higher. They also put forward higher requirements for the purchase environment and commodity quality of the consumer places, and the emergence of the community shopping center just caters to the market demand.

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< p > Community Shopping Center is a shopping center built within a city's regional business center with a building area of less than 50 thousand square meters.

The radius of the business circle is 5~10 km, and there are 20~40 rental shops, including large comprehensive supermarkets, specialized shops, exclusive stores, catering services and other stores.

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< p > supermarket as a main store, other services include dry cleaners, bakeries, tobacco and liquor specialties, flower shops, drugstores, fruit shops, beauty salons, post offices, banks, photo prints, etc., which are the basic functions of community business, and facilitate the daily life of the residents in this community and surrounding communities.

The proportion of catering and leisure entertainment in community shopping centers is increasing.

Leisure entertainment is also a form of late development of community commerce, mainly based on beauty SPA, massage and children's amusement. In recent years, movie theaters have begun to choose community shopping centers.

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< p > take Hongkong as an example. Almost all Hongkong is a community-based shopping center, accounting for about 83%, and a basic business principle they believe is: 80% of business within 20 minutes.

This principle is called the 28 principle of Hongkong shopping center.

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"P," said Xing Jun, director of operations of Financial Street shopping center, I probably heard the words of the first Japanese general manager in Japan in 1997. I was very impressed. At that time, there was a strong debate in the hall. He said that the distant beauty was not as good as the nearest old lady, that is, we should not blindly pursue the high-end positioning, but we should meet the consumption demand and consumption characteristics of the consumers in the region and provide targeted combination of formats, commodity structure and services.

Although the beauty in the distance looks bright and bright, it comes or goes two times a month, but the nearest lady may come every day.

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< p > < strong > more technology: Shopping Center intellectualization < /strong > /p >

< p > 2020, the development of science and technology is becoming more and more mature, especially the application of the three major technologies, such as Internet, Mobile Phone and Robot, will make great changes in the shopping center.

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< p > high speed and high rate data network and communication make the business and consumers more and more close and close to each other. In the future, the shopping center will become an intelligent shopping center through the progress of science and technology and the development of data management.

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< p > Wu Yao, vice president of sun Xinye business, believes that the entity store should develop and make good use of the "digital" tools as well as the electricity supplier, and fully tap and bring the value of "data" into full play so as to achieve a breakthrough in mixed industry.

When customers enter a physical store, marketers will use handheld terminals to guide customers' consumption.

Physical retailers and shopping center operators can design and develop applications based on user (customer) and merchandise related to consumers, and achieve customized shopping service and store promotion wizard.

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< p > with the popularity of Internet and mobile Internet devices, massive commodity data and user data will be collected and stored for customer consumption behavior analysis. Through large data analysis and mining tools, the results can be quickly applied to the actual sales and operation management.

Data efficiency will directly affect the convenient service level of shopping.

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< p > facing the trend of rapid expansion of the electricity supplier, the shopping center operators will make more use of modern information technology to pform the traditional shopping mall mode, and realize the organic integration and highly integrated innovation drive with the cross channel retailers. This may be the core advantage of the future purchase center competition.

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< p > < strong > shopping center predicament breakout < /strong > < /p >

< p > in fact, the future of these shopping centers may also reveal the dilemma faced by the current format: everywhere, thousands of people, lack of personalized and experiential services.

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Despite the endless growth of shopping centers, the phenomenon of brand similarity among shopping centers is becoming more and more serious. Consumers are becoming tired of their brands. P often feels like they just turn around after visiting a shop.

Roughly estimated, there are more than 70% a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" brand homogenization phenomenon in each shopping center.

On the other hand, the theme department store + hypermarket + exclusive store + restaurant has become the universal law of the combination of many shopping centers. Although many formats have become the vitality of shopping centers.

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< p > according to Guo Geping, President of China Chain Store Association, by 2015, the national shopping center will develop to 4000, and the retail industry is facing some problems such as partial excess and excessive competition.

"In many cities this year, there has been a decrease in the number of shopping centres that are not attractive, or even businesses can not operate."

"We think next year will be more common," he said. "This is a phenomenon of oversupply."

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Besides P, shopping centers are also faced with common problems in all retail sectors: rent, human cost rise, and the impact of e-commerce.

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< p > shopping centers need to open up retail innovation mode and deal with all kinds of challenges before breaking through.

In the foregoing, the vision of the future shopping center may be the direction of future change.

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