In 2012, The Sales Value Of China'S Sporting Goods Industry Increased To 193 Billion 600 Million Yuan.

< p > the development of outdoor products industry is often compared with the sporting goods industry.

We should interpret the data of sports goods industry, care about its development trends, and draw lessons from its gains and losses, so as to benefit the development of outdoor products industry.

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< p > in the white paper on the development of China's sporting goods industry in 2012, there are comprehensive and systematic data. The key points are as follows: < /p >

In 2012, the sales value of China's sporting goods industry increased by 193 billion 600 million yuan, an increase of 9.73% over the same period last year, accounting for 0.37% of GDP's share, which is basically the same as that of the same period last year.

Total imports and exports amounted to US $17 billion 467 million, achieving a trade surplus of US $15 billion 913 million.

Among them, imports amounted to $770 million, an increase of 14.97% over the same period last year.

Exports amounted to US $16 billion 690 million, an increase of 4.87% over the same period last year, and sports equipment accounted for more than 50% of the total export volume.

At present, China makes up more than 65% of the world's sporting goods industry.

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< p > the added value of China's sporting goods industry increased from 78 billion 200 million yuan in 2006 to 193 billion 600 million yuan in 2012, an increase of nearly 150%, accounting for more than 80% of China's sports industry share.

However, it should be noted that since 2011, the growth rate has been slowed down due to the continuous rise in costs, insufficient effective demand, and bottlenecks in the growth mode.

As a result, industry shuffling is imminent and enterprises are facing the survival of the fittest.

All kinds of sporting goods enterprises need to re-examine the market space and prospect, make positive strategic adjustment in the market orientation, industrial structure, pricing strategy and marketing mode, so as to rebuild the core competitiveness of the brand.

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< p > sub industry development status < /p >

< p > sports wear industry: in 2012, the main industry listed companies realized a total sales of sportswear sales of 8 billion 394 million yuan, down 29.69% compared to the same period last year. Sales revenue of this category declined for second consecutive years.

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< p > interpretation: Although the current sports wear industry is facing more problems, the market still has potential for development because of the demand for sportswear players, children's wear market and fashion practical and diversified sports clothing.

In general, the sportswear market will show a trend of diversification. Sports fitness < a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" and casual wear and casual wear will be broken, and the sense of technology and fashion should be improved.

In addition, as the leading domestic manufacturers continue to intensify their efforts in R & D, < a target= "_blank" href= "http://www.91se91.com/", "designer /a" management, and product chain integration, the market share of the second tier brands will show a more concentrated trend.

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< p > Sports < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > industry: in 2012, the main industry listed companies realized sales of sports shoes totaling 7 billion 547 million yuan, down 19.28% compared with the same period last year, which is the second consecutive decline in sales revenue of this category.

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< p > interpretation: there are three types of potential market for sports shoes, that is, the market of senior professional sports shoes, outdoor sports shoes and street sports shoes, which fully embodies the deepening of market segmentation.

At the same time, the multi-function and lightweight of sports shoes are becoming an important development direction of footwear products both at home and abroad.

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< p > equipment manufacturing industry: realized sales revenue of 29 billion 215 million yuan, an increase of 5.60% over the same period last year.

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< p > interpretation: sports equipment market overall development is good, ball products, training fitness equipment, showing a moderate growth trend.

The sales revenue of ball products manufacturing industry increased year by year, with an average annual growth rate of more than 10%.

At the same time, the industry production and sales rate reached 98.48% in 2012, indicating a good link between production and marketing. The market prospect of the industry is relatively stable. It is predicted that in the next 5 years, it will maintain more than 10% growth.

The sales volume of training fitness equipment manufacturing industry increased year by year, and maintained an annual growth rate of more than 5%.

At the same time, in 2012, the industry production and marketing rate was 100.05%, indicating that the production and marketing linkage is in a very good condition, and the industry has an optimistic outlook.

It is predicted that the growth rate will be over 6% in the next 5 years, and the overall trend will be three trends of popularization, branding and sinking of the three or four line market.

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P > personal sports protection products industry: the sales revenue was 9 billion 212 million yuan, up 14.93% over the same period.

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< p > interpretation: Sales of sports protective equipment manufacturing industry showed an overall upward trend, except for a slight decrease in 2009 compared with the same period last year, the growth rate of over 10% has been maintained in recent 5 years.

At the same time, the industry production and sales rate reached 101.22% in 2012, indicating a good link between production and marketing, and the market prospect of the industry is relatively stable. It is predicted that 6% growth will be maintained in the next 5 years.

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