Del Hui'S "Campus Market And Campus Marketing" Start

Sponsored by the school marketing research institute, del Hui (China) Limited, the "Blue Ocean campus marketing forum for Chinese campus market", jointly sponsored by more than 20 media in China, was held in Beijing in July 15, 2008.

　　隨著社會發展與青少年對個性、活力、品質生活追求的不斷升級，如何通過產品與營銷手段滿足校園人群這一新生市場的需求，即成為了“校園品牌”現階段的主要課題，作為企業，如何合理、適度的吸收外來文化與時尚文化的優秀元素，去其糟粕，在款式、功能、理念上滿足消費者的需求，是通過產品手段必須做到的；而如何通過合理、有效的營銷途徑、營銷手段，在符合企業利益的前提下引導青少年凸現個性、活力氣質，并以積極、向上的態度健康成長，則不但是企業的社會責任所在，更是“校園品牌”所要達成的最終目標 　　中國擁有近三億的在校學生，是中國最為龐大且最具消費力的消費群體之一，隨著教育體制的不斷完善，這個團體的規模將不斷增加，在此大背景下，德爾惠以敏銳的市場洞察力與幾近同步的市場反應速度先聲奪人，與行業協會、

Campus media and campus marketing companies have reached a strategic alliance agreement. In many domestic counterparts, they pioneered the brand new marketing method of campus brand into the enterprise development strategy, and opened up a positive and constructive development direction for the entire campus marketing community.

As one of the most influential sports brands in China, in the years of exploration and practice, del Hui has summed up a unique way of diversified marketing which integrates brand culture, sports culture and fashion culture in view of the consumption psychology and consumption habits of Chinese teenagers. Today, in the face of a brand new and potential huge market, he has not only rich product experience and R & D experience, but also more importantly, in the face of the timely demand of customers at this level, del Hui has been able to keep pace with the market changes in product development and marketing strategy, and it is rare to look at many domestic and foreign brands in the same industry.

In this forum, Ding Mingliang, President of del Hui (China) Co., Ltd., directed at the campus market and campus brand building, respectively, with the director of the school of marketing research, the dean of the school of advertising, Communication University of China, Professor of the Tsinghua University School of Journalism and communication, professor Liu Guoji, the senior research fellow of the media and Market Research Center of Peking University, Liu Guoji, the director of the Department of sports media, Yi Jian Dong, the associate professor Faye Wong of the school of journalism, and the experts of nearly 70 academic and business circles, director of the central radio network development Department, and so on. They have discussed thoroughly, and confirmed and affirmed the correctness and feasibility of the new marketing concept of campus brand from the perspective of theory and practice, and set a good benchmark for the healthy development of the whole industry in this field.

The new marketing concept of "campus market and campus marketing" is advocated by the business community and academia, represented by del Hui, from imagination to practice.