Pearl River Delta Footwear Industry Double Shift Port Enterprises Face

Suddenly the whole office was pitch black, and there was no surprise for the employees coming and going.

"Is it always like this?"

Journalist asked to sit opposite the chairman of the Hongkong Peninsula footwear industry, Fang Zhigang.

"A moment."

His answer has typical Cantonese characteristics.

This is the office of the peninsula shoe industry in Houjie, Dongguan. Fang Zhigang told reporters that the company's office will soon move to a better environment and give customers a better feeling.

The Pearl River Delta footwear industry accounts for about 1/4 of the global footwear industry. Dongguan Houjie is also known as the "world shoe factory".

In recent years, affected by the appreciation of the renminbi and the rising cost of production factors, the "world shoe factory" faces the "most severe" moment, and the owners are restless.

Stay or move out?

If left behind, how to tide over difficulties?

If you move out, where do you want to move?

The strategy of "double pfer" proposed by the Guangdong provincial Party committee and the provincial government undoubtedly points out a certain direction.

But business owners still have doubts.

"In Guangdong, of course, it will adapt to other areas. At least here many people speak Cantonese, and it is difficult to communicate in other provinces."

Fang Zhigang, who is also chairman of the Hongkong footwear industry association, told reporters that he knew that at present, a minority of the Hong Kong funded shoe enterprises in the Pearl River Delta will consider pferring.

"The characteristics of Hong Kong businessmen are more conservative in their vigour and thinking."

"Now, the carton factories and heel factories are very convenient.

Are there any management, cadres and factory directors who will pfer with you?

Such a team can only be built in a year or two, and there are too many variables in it.

Fang Zhigang's exclamation is considered by most conservative Hong Kong shoe companies.

"In the past experience, the government has promised that the factory will be built without the surrounding industrial support, and that the businessmen have failed to reach the stage when the government is completed and matched."

Fang Zhigang has said many times about the word "conservative", but the current environment has not given enough time for Hong Kong funded enterprises to think clearly.

"The shoes produced this year are more than 30% higher than that of the same period of last year. No buyers can accept that the policy changes in the country and the international environment have changed.

Orders, procurement and retail can not adapt at once, and the whole value chain is in a very serious moment.

It is understood that, under the reality of hardship, most of the Hong Kong funded shoe enterprises have not taken the pace of pfer. They are more inclined to upgrade their products and stay in the PRD.

Fang Zhigang's approach is to specialize in overseas high-end markets, enhance the ability to resist risks, and build private brands and expand domestic sales in China.

"In fact, I am not optimistic about the domestic market, but one more opportunity and another way out."

Hong Kong enterprises have also implemented the pfer, but only a small step in "conservative".

Liu Jingxian, managing director of the Hong Kong funded enterprise Lijun shoe industry Co., Ltd., told reporters that the family moved, but it was hard to reorganize a team in the new place.

"Because of the habit of living in the local area, many employees are reluctant to move out."

In the end, Liu Jingxian decided to retain the old factory buildings in the South China Sea, leaving some workers behind. At the same time, he hired new factories in Heshan, and recruit a number of new employees.

Customers will visit them and bring them to the new factory with beautiful environment.

"But because of the reversal of image, this year's sales increased by 80%. compared with the same period last year".

Some industrial parks in western Guangdong and eastern Guangdong are considering the idea of shoe manufacturers in the Pearl River Delta region.

But the reality is more difficult than they think.

In August 11, 2007, the Zhongshan torch (Yangxi) industrial pfer park put forward the goal of building a shoe-making base in the whole province.

"For the time being, the industry chain is not yet mature."

Zhu Jiancheng, vice president of the park affairs, pointed out in an interview with reporters that the original intention of building a shoemaking base was to solve the problem of recruiting workers by using the local labor force. At the same time, the location of the port adjacent to Zhongshan port was very suitable for the footwear industry dominated by export-oriented enterprises.

"Many businessmen from Hong Kong have seen their shoes, but they finally dispelled the idea of diversion."

Zhu Jiancheng said that the pfer of shoe enterprises to western Guangdong can solve the problem of labor recruitment. But with the introduction of the new labor law, the shoe industry must face the problem of labor cost instead of recruiting people.

"Labor laws aggravate their psychological pressure."

Zhu Jiancheng also talked about logistics matching in western Guangdong.

"The footwear industry has high logistics costs and long-term operational costs."

Zhu Jiancheng said that the current industrial pfer Park aims to attract the Pearl River Delta Electronics and food processing industry.

"The demand for quantity of labor in the electronics industry is not high, mostly refined products, high integration, and logistics and pportation costs lower than the footwear industry."

The food processing industry takes into account the abundant resources of aquatic products and agricultural products in western Guangdong, and food processing enterprises can draw materials nearby.

Some large scale shoemaking enterprises, many of them can be completed by themselves, and the action of pfer is already in progress.

In July 19th, Wen Jiabao, member of the Standing Committee of the Political Bureau of the CPC Central Committee and Premier of the State Council, investigated the economic operation in Guangdong. One of them was Dongguan Huabao Shoes Co., Ltd.

Warburg footwear is a product export enterprise affiliated to Huajian group.

Chen Dan, chief executive of Huajian group, told reporters that the pfer of enterprises began 5 years ago. At present, the manufacturing of low-end products has basically shifted to Ganzhou, Jiangxi.

"After construction, we can build our own facilities."

According to Chen Dan, the logistics of Huabao Jiangxi plant is relatively convenient, so the logistics factor has little impact on the enterprise.

"We have built more than 20 000 square meters of industrial plants and living areas in Jiangxi. In order to stabilize employees, we have built facilities for kindergartens, hospitals and so on."

However, this is not what most of the enterprises in the PRD can do. They are mainly small and medium sized, even if they are in urgent need of pformation and pfer. They are still waiting for answers to many questions.

The industrial park is waiting for the answer.

"We were the first batch to pfer, and after three years, we had a very hard time."

Zhu Jiancheng said that the next step of Zhongshan Torch Industrial Park is mainly looking at the provincial policy trend.

"The interests of pfer, the interests of receiving, and the interests of enterprises need to be considered.

I am glad that the provincial government realizes that industrial pfer is not a document that can be solved, and now it has been implemented.

According to Zhu Jiancheng, at present, the province is running a competitive demonstration park, and will find one or two parks in eastern Guangdong, western Guangdong and northern Guangdong as a pilot project.

"We have participated in the competition. At present, 14 in 6 has passed, and 5 will carry out 6 to 3. If successful, it will become a provincial demonstration park."

The shoe factory of Liu Jingxian, the managing director of the workshop, Mr. Li Lijun Shoes Co., Ltd., was established in 1997. It started to work well, but later he found that the competitiveness of the factory began to weaken. The reason for it was that the factory building located in the South China Sea was too old and the environment was not good. 1.

Customers always trust large and well-equipped enterprises, so they often choose to sign contracts with big factories.

Although the quality of their products is not inferior to that of other large factories, it is a loss in image.

In 2005, Liu Jingxian decided to prescribe the right medicine and change the factory area.

After a series of investigations, Jiangmen Heshan became the best choice.

The first decision was to move the family. In the end, Liu Jingxian decided to retain the old factory buildings in the South China Sea and leave some workers. At the same time, he hired new factories in Heshan and recruit a number of new employees.

Customers will visit them and bring them to the new factory with beautiful environment.

"Actually, the operating cost of Heshan is not lower than that of the South China Sea," Liu Jingxian said. "But because of the reversal of image, this year's sales grew by 80%. compared with the same period last year". According to Liu Jingxian, the market of former enterprises was mainly for the mainland and Hongkong, but now the customer area has been extended.

The market involves many parts of Australia, South Africa, Spain, the Middle East, Hongkong and Mainland China. The sales center also shifted from the mainland to overseas. Overseas sales also accounted for 70%.. At the same time, the company launched a casual shoe with the trend of fashion.

The 2 industry upgrading of Facebook started with materials. The migration of Huahua group's Warburg footwear industry began in 2002.

Those who remain in Dongguan are the center of the group's high value-added products, and the manufacturing of some low-grade products has basically shifted to Ganzhou, Jiangxi.

"If enterprises want to be more competitive, they must make their own brands and upgrade them in all aspects."

Chen Dan, President of Huajian group, said that technological upgrading of the development process can also reflect industrial upgrading.

For example, to make shoes for labor protection, they used to make sole with steel plates, but instead of using high woven nonwoven fabrics, they became lighter and more comfortable.

In upgrading materials, we should pay attention to tap the potential from the inside.

Warburg has more than 2000 research and development personnel specializing in these jobs.

In terms of upgrading and upgrading the industrial chain, enterprises start from raw materials.

Chen Dan further pointed out that many enterprises did not respond to the contraction of money because they did not pay attention to the accumulation of funds.

"We are different. We have invested $20 million in the pformation of equipment to enhance the competitiveness of enterprises."

Chen Danru said.

Enterprises, especially manufacturing, usually earn only 3% to 8%.

Chen Dan said that the secret of Warburg is to do it in a down-to-earth way.

"Strictly enforce the terms and conditions of the order, and do not have to be afraid of the unstable factors due to the long cycle of the industry.

In front of cost pressure, we should not only pay attention to cost control, but also enable long-term cooperative partners to survive and tide over difficulties so as to form a win-win situation.

3, "Houjie manufacturing is still no substitute." Fang Zhigang is chairman of Hongkong Peninsula Footwear Company and President of Hongkong Footwear Association.

In 1993, he went to Zhongshan to open a factory and moved to Houjie three years ago in Dongguan.

In Fang Zhigang's view, Houjie is the most mature place in the global shoe industry. Many five star hotels are clustered, with world-class trading companies gathered and many buyers gathered.

Thick streets can not be replaced.

"The government lets enterprises upgrade their industries and do not make low-end products.

But double pfers need to consider a series of factors. "

Fang Zhigang said frankly, for example, supporting the industry, now the carton factory and heel factory of Houjie are very convenient. If you want to move, the management, cadres and factory directors' wishes are very important. It takes one or two years to build a mature team. In addition, many shoe companies in Hongkong have built their own R & D centers in Houjie, and it is very difficult to pfer them.

Fang Zhigang introduced the experience, the experience, businessmen often can not stay up to the completion of the government completed a complete matching stage, has been closed down.

Before the government officials in Chongqing gave a lot of preferential tariffs such as electricity prices and rents to attract investment, but there was no use for them. There was not even a shoe factory. No one could make shoes and buy shoes and shoes.

Now, this is a very serious moment.

Fang Zhigang said that the way to deal with it is to open professional stores, image stores and chain stores, sell their own brands, and lead development, marketing and design.

"The advantage is that there is no need to negotiate with others, autonomy is improved, and two is to do more domestic sales; the three is to improve their services."

Fang Zhigang said.