The Future Development Pattern Of China's Baby Pregnancy Market

< p > at present, China has become the second largest consumer of baby products after the United States. In 2011, the a > China's baby market < /a > the total scale is about 1 trillion and 150 billion yuan, and the baby market in 2015 will reach 2 trillion yuan.

Before 2010, the market was not very clear. Many investments were tentative. In 2012, the market became prominent and entered the golden period of growth.

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Less than more than 10 years ago, baby products were only "old faces" such as bottles, pacifiers, prickly heat powder and so on. P

Nowadays, there are many kinds of products such as baby shower gel, lotion, bathtub, cart, cradle, toy and so on in the supermarkets and department stores.

Insiders pointed out that China's baby pregnancy market is entering the golden period of development, giving birth to many new business opportunities, but the more clear the market prospect, the easier the market order is.

There are also many chaos in China's market.

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< p > < strong > the monthly expense of the newborn is over 900 yuan < /strong > < /p >.

< p > the "pregnancy baby market" can be divided into three categories: the pregnant market, the 0 to 6 year old infant market and the 7 to 12 year old children's market.

Shi Zhibin, general manager of Huaxia pregnant baby net, told reporters that from the daily life, including food, clothing, housing and other aspects, with the outbreak of the market, products will go deeper into all sectors of the industry.

In the next 5 to 10 years, the market will reach 3 trillion yuan.

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< p > American organic cotton baby < a target= "_blank" href= "http://www.91se91.com/" > clothing /a > brand sckoon, China operations director Chi Jian said that according to the fifth census, Chinese households aged 0-3 years old had an average monthly consumption of over 900 yuan.

The number of pregnant women reached 14 million last year.

If each infant spends 1000 yuan per month, the scale of China's baby pregnancy market will reach 14 billion yuan per month, 168 billion yuan per year.

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According to the latest data of the p China baby industry research center, China has become the second largest consumer of baby products after the United States, and the number of infants aged 0 to 12 is 200 million.

In recent years, the baby market has maintained a high growth rate of about 15%. The total scale of China's baby market in 2011 is about 1 trillion and 150 billion yuan, and the baby market in 2015 will reach 2 trillion yuan.

Before 2010, the market was not very clear. Many investments were tentative. In 2012, the market became prominent and entered the golden period of growth.

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< p > "big volume, fast growth.

1 needs, 6 purses. "

Ma Ying, managing director of UBMChina, a commercial exhibition organizer, said in an interview with reporters that the one-child policy has made families more important to pregnant babies than any other country in the world. After the birth of their parents, the parents and grandparents, 6 adults have tried their best to meet the needs of all aspects of a child, resulting in enormous business opportunities.

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< p > at present, consumers in China's pregnant and infant market are dominated by their parents born in the 1980s.

The quality of life of many Post-80's parents is getting closer to the standards of Europe and the United States. The mode of parenting is also highly internationalized, which makes consumer demand more complicated.

Ma Ying said, for example, children's clothes, before the parents may be concerned about whether the material is not all cotton, and now they appeal more, not only to buy their children formal outfit, but also casual wear, sportswear, children's clothing is more fashionable.

Under such demand, the brand of Chinese children's wear market has surged from several brands 15 years ago to more than 200 nowadays.

In addition to local brands, many foreign high-end brand children's clothing quickly entered the Chinese market. ZARA, UNIQLO and a number of fast fashion brands began to run children's clothing, and entered the two or three line market, rapidly expanding China's market network.

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< p > < strong > new business new business opportunities < /strong > < /p >

In addition to traditional food, clothing, toys and other industries, China's pregnancy baby market also spawned new markets and business opportunities such as "a href=" http://sjfzxm.com/news/index_f.asp "," organic cotton children's wear "," /a ", mother and child products exhibition, baby swimming pool, one-stop children's shopping mall and so on.

For example, the high-end organic cotton baby clothing brands in the United States and other countries began to enter China.

Chi Jian said that many Chinese companies only use organic cotton fabrics to produce baby clothes, and even more ordinary cotton is impersonating organic cotton, while foreign good organic cotton baby clothing brands comply with organic production regulations and requirements from all aspects of cotton cultivation to garment factories, and the quality is more guaranteed, but due to cost factors, the price is high.

In a one-stop shopping mall, you can eat, play and play.

There are not only restaurants, supermarkets for children, but also 3D cinema, indoor fitness center, talent training center, etc.

All kinds of new concept of early childhood education and training institutions are everywhere, not only in large shopping malls, but also in some residential areas.

Many early education institutions use foreign original books and audio-visual products, and even invite foreign teachers to allow children to receive pure western education.

Of course, the educational level of early education institutions is different.

In addition, the large-scale outbreak of the baby market also ignited the enthusiasm of the business operators.

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< p > with twin parents giving birth to a second child, the three family becomes a family of four, and with the grandparents and grandparents traveling together, the traditional 5 cars can no longer meet the demand, and the demand for 7 cars increases.

In recent years, the price of housing prices in school districts has been increasing.

Shi Zhibin said that the industry will include seven cars, safety seats and so on in the post market of the pregnancy baby market. The market also includes anti kicking quilts, baby monitors and other auxiliary products.

However, the market is still small, and it is still in the stage of consumer concern.

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< p > in recent years, various funds have invested in this market. But in fact, many investors are rushing to high profits. They have not made long-term preparations, and have not attached enough importance to quality and brand.

In the early stage of rapid development, the market will surely be mixed up.

There are many baby products with high prices.

Ma Ying said that there was a high-end children's car store in Shanghai. It was very lively when it opened, but the unit price of 5000 to 10 thousand yuan scared away most of the customers.

After a hard time, I had to close down.

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Less than P, the incidents of poor clothing and children's toys constantly in the country have forced young parents to pay more attention to safety issues, excessive pursuit of imported brands, and exclusion of domestic brands.

Many early childhood education and training institutions are often titled "international", but in fact, from teachers to ideas, how many international colors are hard to say.

At present, the state lacks corresponding supervision.

Chi Jian said that many businessmen set up Off Shore Company to launch the so-called foreign brands in order to cater to consumers' "Chongyang" mentality.

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< p > China's pregnancy and infant market is not unique at present.

Chi Jian said that foreign brands and domestic brands account for half of the competition, and the competition is fierce.

"Money for women and children is the easiest and most difficult to make."

Shi Zhibin believes that this group is the most critical about quality and brand, which requires enterprises to attach importance to brand and quality. Only in this way can we walk steadily in a chaotic market.

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