"Baby Economy" Has Made A New Opportunity For The Garment Industry In A Downturn.

After the news of the pregnancy of British Princess Kate, P, Gucci, Dior, Fendi and other luxury brands accelerate the layout of children's clothing market, and have launched clothing, underwear, accessories and other products.

Domestic a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > brand has also actively followed up. Recently, Semir a target= "_blank" href= "http://www.91se91.com/" > dress < < > > announced that on the basis of the original balbala children's clothing, the agent of Italy children's wear brand will enter the middle and high-end children's wear market.

To this expert, the children's wear market is becoming the last blue ocean of the clothing industry. The international cooperation of children's wear brands is already a major trend.

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< p > < strong > domestic children's clothing enterprises rely on international brands to enhance their image < /strong > /p >

< p > the "baby economy" has brought new opportunities for the apparel industry in a downturn. Many brands have accelerated the layout of the high-end children's clothing market and seized the opportunity.

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At the end of P, 2012, the British royal family came to the news of Kate's pregnancy. The children's clothing industry, such as Royal baby, started a boom.

Gucci, Burberry, Dior, Fendi, Aramni and other well-known luxury brands have entered the market of children's wear, and have launched garments, underwear, accessories and other products.

British guard uniform babies, cradle biscuits, limited edition MOHAIR TEDDY BEARS and so on caused a panic buying trend.

According to the British Retail Research Center, sales of Royal baby's peripheral products will be as high as 240 million.

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< p > this phenomenon brings many inspiration to the garment industry which is in a downturn. Many domestic brands also accelerate the layout of the high-end children's wear market.

It is reported that the positioning of high-end brand children's wear brand, the product moved from 3-14 years old to 0-3 years old baby.

In addition to the use of green fabrics, its design style is also simple and fashionable, which is more in line with the aesthetic style of young tide ma.

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Less than p ago, Semir clothing also announced that the company has signed a cooperation agreement with the beautiful rainbow dress (Shanghai) Limited (hereinafter referred to as the "Rainbow"), to locate the children's brands Sarabanda and Minibanda in the high-end high-end children's full dress products, or to establish a joint venture with the beautiful rainbow family's Italy beautiful cabinet company.

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< p > and before that, there was gxg.kids in the business composition of zhe Mu Shang, which was acquired by Semir. It is located in the middle and high end children's wear market, and this layout can complement Semir's children's clothing brand balbala.

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< p > according to media reports, good children (China) trade group already owns Nike children's clothing in China about 98% of the agency power. Recently, the company also established the "good children station" multi brand collection shop, the Nike, Adidas, Puma, Cage and other four major sportswear brands in the same store for sale.

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< p > analysts pointed out that the international cooperation of "a href=" http://sjfzxm.com/news/index_f.asp "> children's wear" /a "has become a major trend.

Domestic agents and even acquiring international second tier brands can not only enhance brand image, but also learn advanced experience of foreign brands in design, research and development, and even management. Foreign brands can quickly enhance their popularity and open up the domestic market with the advantage of domestic brands.

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< p > < strong > children's clothing profit is much higher than the average level of garment industry < /strong > < /p >

< p > for international and domestic brands to work together in the children's clothing market, especially in the high-end children's clothing market, insiders pointed out that on the one hand, the traditional adult clothing market is almost saturated and needs to be pformed urgently. On the other hand, there is a great demand and potential space for the children's clothing market. The children's clothing market is becoming the last blue ocean of the apparel industry.

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< p > according to statistics, the number of children aged 0-14 years is almost 300 million in China. The huge population size first brings the quantity demand to the children's children's clothing market.

Plus "80" and "90" mothers become the main consumer groups of children's children's clothing. High consumption and high quality of clothing are the universal characteristics of this generation of mothers. "Baby economy" continues to heat up.

According to the "2012-2015 children's wear industry report" released by the National Bureau of statistics, the annual output growth rate of children's clothing industry can reach 25%-30%.

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< p > according to the report of American consulting firm frost Sullivan, the scale of China's infant clothing market has reached 34 billion 800 million yuan in 2010. It is estimated that by 2015, the market volume of Chinese infant clothing and accessories (clothing, clothing, household cotton, etc.) and daily necessities (bedding, feeding, bathroom, toiletries, etc.) will reach 227 billion 980 million yuan.

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< p > industry insiders revealed that the gross profit margin of high-end children's clothing is over 50%, and net profit can reach 10%, which is much higher than the average profit level of garment industry. Therefore, the middle and high end children's clothing market in children's clothing is the object of every clothing brand's strength.

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< p > however, Cao Zhang, chairman of the Shenzhen Garment Industry Association's industry committee, said that the introduction of more brands indicates the good trend of children's clothing industry, and also shows that the threshold of domestic children's wear market is low.

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