361 Degree Advanced Brand Marketing Era

In August 5th, the 361 - 09 spring summer new product conference was held in Wuhan.

Up to 4000 delegates from all parts of the country, the scale of the conference has reached a new high of 361 degrees.

Following the June 9th president Ding Wu's torch relay in Kunming, the 361 degree area welcomed the torch's cheer trip. All the 361 degree people gathered in Jiangcheng again. While participating in and witnessing the history, they all cheered for 08 and refued for China.

It is understood that in order to further pay attention to the source of enterprise upgrading, realize the balance of product mix and strive for maximization of sales value, the order will be upgraded again on the basis of the retail oriented fine ordering mode. The monthly display and monthly ordering will ensure the smooth flow of funds and provide an inexhaustible source of power for future enterprises to achieve scientific and long-term development plans.

361 degree president Ding Wu said: "the continuous optimization and upgrading of the order pattern also shows that the professionalism of the brand is always improving."

In view of the upgrading of this order mode, Xia Youqun, assistant president of 361 degree, pointed out: "under the premise of sufficient supply, we should carry out a series of scientific combinations according to the seasonal changes of the market and the actual needs of the end consumers, so as to ensure that every month the new products are listed and the key styles are pushed. This is one of the important ways to link production and supply effectively and promote rationalization of production and marketing."

In other words, the relevant personnel of the channel retail center before the ordering meeting have gone to various key areas, organized the order training meeting, and guided the new product ordering planning earnestly and correctly, to a large extent, promoted the construction of the regional product management team.

At the 361 degree new conference, reporters saw that in the two or three, four and May showrooms of products and accessories in North and South regions, 09 spring and summer products were well displayed, sports technology elements and functional surface accessories were used flexibly, especially the professional products such as feather nets, running, basketball series closely linked to brand resources such as badminton team, marathon, CUBS Super League and so on, which were favored by many dealers.

In terms of theme R & D, the 361 degree new culture movement runs through the whole season.

In August 8th, all delegates will witness the grand opening of the 2008 Beijing Olympic Games.

"This conference is a grand gathering for all 361 people to cheer for 08 and to cheer for China. It is also the most powerful voice after 361 years of successful implementation of the four year plan."

361 degree president Ding Wu said, "I believe that" China's courage to do its own "is a positive attitude for the Chinese to face the future, and it will surely write a strong 2008 for all Chinese people.

Many people in the industry believe that the Beijing Olympic Games will greatly promote the development of China's sports industry, but the accelerated development of China's sports industry will be after the 2008 Olympic Games.

In this regard, Ding Wu said: "in the post Olympic era, the enthusiasm of the national sports is still high. To grasp this good posture and create some popular sports marketing platform for the whole people to pour the spirit of passion and hard work into the brand will make the whole brand full of vitality and bring a whole new impetus to the whole Chinese sports industry in the post Olympic era."

It is noteworthy that in recent years, 361 degrees apart from making preparations for linking international top sports resources and signing internationally renowned athletes, Beijing Ogilvy has launched a new brand strategy plan for it.

Zhuang Shufen, chairman of Ogilvy Beijing, said: "we are always concerned about the development of national brands. 361 degree is the outstanding representative of this group.

We are very pleased to cooperate with the 361 degree and create a win-win situation together. "

Zhuang Shufen later said that in the post Olympic era, the development of China's sports industry is facing new opportunities and challenges. The national sports brand is also a vigorous vitality in this context. Ogilvy will combine its own quality resources with the 361 degree brand and share the global advantage platform with national enterprises, and will create a new world.