Xu Zhihua: Expanding Overseas Market With The Help Of Olympic Games

On the night of July 29th, the International Olympic Committee announced an agreement with the Iraqi government to restore Iraq's qualification to participate in the Beijing Olympic Games.

PEAK boss Xu Zhihua's cell phone was again "explode" by reporters from all walks of life.

Whether or not Iraq participates or not, PEAK has made a lot of money as a sponsor.

Perhaps this is Xu Zhihua's Olympic marketing.

In the afternoon of, the news of Iraq's participation in the Beijing Olympic Games was bubbling up in the broadcast. The reporter finally called Xu Zhihua's telephone after encountering several busy lines.

He is still calm and calm, with a joy in his voice. He does not know whether joy continues to sponsor Iraq or the public relations effect of the "Iraqi incident".

"We are very pleased to hear that even if only two people join in Iraq, we will continue to support them in sponsoring the Beijing Olympic Games."

Xu Zhihua said on the phone.

Because of the special historical reasons, the situation in Iraq is affecting the hearts of people all over the world.

From a marketing point of view, Iraq is a country that can attract eyeballs. At the same time, Iraq's Olympic Games in Beijing itself is a very valuable marketing event. Xu Zhihua was very clear at the beginning of the signing.

Even in the face of the ban, the sponsorship of Iraq has been fully recognized by Xu Zhihua, which has already played a role and has earned enough attention.

In July 25th, the NetEase business channel announced that Iraq was officially declared eligible to cancel the Beijing Olympic Games.

The reporter was shocked by the news. What happened was that Xu Zhihua, the sponsor of the Olympic Committee and general manager of PEAK group, was just a reporter.

This news made reporters full of expectation for this meeting.

As soon as I met, the anxious journalist first threw out the Iraq ban issue just obtained news.

"It's not a big loss."

This is Xu Zhihua's first reply to reporters. He then talked about PEAK's other Olympic marketing plans.

Indeed, since the PEAK group formally announced its sponsorship of Iraq in August 10th last year, it has attracted wide attention. PEAK's interpretation of the marketing strategy of the Olympic Games and the innovative way of market development have attracted the praise of the people in the industry. Indeed, it has "earned enough eyeballs".

Xu Zhihua, Xu Jingnan, the father of 40 thousand volunteers, admitted that he did not expect the Iraqi team to sell much in the arena. The main focus was on the opening ceremony and the overseas sales plan of PEAK. For example, PEAK products had already entered the market of Iraqis. Therefore, the Olympic Games plan, in addition to sponsoring the delegation of Iraq and Cyprus, is the most important factor in sponsoring 40 thousand Olympic volunteers.

"I will go to see the Olympic Games, when I see the Olympic Games volunteers who are very crowded outside the Olympic Games, my mood will be very excited, because 40 thousand volunteers will wear the same clothes with PEAK logo, which is the focus of our Olympic marketing."

Xu Zhihua happily told reporters that PEAK's bright red LOGO will also be branded in people's minds just like the Beijing Olympic Games.

PEAK's ghosts and tricks in the Olympic Games are dazzling.

In order to expand overseas markets, PEAK also sponsored the Cyprus Olympic Committee. During the Beijing Olympic Games, Xu Zhihua will accompany Cyprus dealers to cheer on Cyprus sports athletes.

In recent years, the pace of internationalization of PEAK brand has been steadily promoted, and overseas sales have made great achievements. The Cyprus market is an important part of PEAK's overseas sales network.

In addition to the temptation of the Olympic Games in Beijing, the Cypriot Olympic Committee is more important for Xu Zhihua to seize the local sporting goods market.

Dialogue: Xu Zhihua: with the help of the Olympic Games to expand overseas markets to sponsor Iraq and join hands with Cyprus dealers to watch the Olympic Games, PEAK has constantly created miracles in Olympic marketing. "The Olympics is the opportunity for national brands to go to the world," PEAK general manager Xu Zhihua mentioned several times in her exclusive interview.

So, what will PEAK plan to expand overseas?

In particular, what action will PEAK take in the next round of basketball professional sports?

Jinjiang economic news: what is the current situation of PEAK's overseas sales?

What are the specific overseas expansion plans recently?

Xu Zhihua: at present, PEAK has more than 100 stores in foreign countries, and has been stationed in chain stores in Europe and South America. Its sales are good. In Southeast Asia, through Philippines agents, it sells about 1000000 pairs of shoes a year through mail order direct sales.

After the Olympic Games, we plan to enter the North American market by the end of this year.

Jinjiang economic news: in the Olympic marketing, because Iraq maintains a high degree of exposure, what eye catching actions will there be next?

Xu Zhihua: there are currently more than 300 million basketball lovers in China. Basketball is China's largest sport. PEAK has always insisted on the positioning of professional basketball, emphasizing the concept of professional basketball, so PEAK will further strengthen cooperation with NBA.

At present, PEAK is also in contact with several NBA star agents.

Next month, we will sign a NBA first-line player, Yao Ming or Ginobili, and leave it to you for conjecture.