Visit To China Director Ma Ying: Competition Pattern Of Children's Wear Market In The Future

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201308/23/20130823021623_sj.JPG "/" < < > >
< p style= "text-align: center >" Bo Wen, director of China, general manager Ma Ying < /p >.
< p > recently, < a > the thirteenth CBME pregnancy baby show, CBME children's Wear Exhibition < /a > (hereinafter referred to as 2013CBME) ended in Shanghai. 2013CBME showcases an area of 138000 square meters, and 1454 exhibitors and 2105 brands show high-quality products and services at the scene. The three day exhibition has ushered in over 6 000 people worldwide and a total of 11.5 million professional spectators. It can be said that CBME has become the world's leading exhibition of pregnant and infant, no matter from the scale of exhibitors, or from the number and quality of buyers. The reporter interviewed Ms. Ma Ying, director and general manager of Bowen China, where she expressed her views on the development trend of domestic baby, children's wear industry and exhibition. < /p >
Reporter: at present, the demand for children's clothing market and the objective profit space have attracted a lot of brand attention. Among them, there are many well-known local famous adults: < /strong > < a target= "_blank" href= "http://www.91se91.com/" > "strong" > shoes > /strong > /a > < p > brand, such as seven wolves, Semir, Tai Zi long, Lining, Anta, 331 degrees, and so on, as well as adult single brand brand children's wear brands, such as Ordos children's clothing. What do you think of adult brand entry into children's clothing? < /strong > < /p >
< p > Ma Ying: adult brand entering the field of children's wear is not only an affirmation of the development prospects of children's wear market, but also intensifies the competition of children's clothing industry, and promotes the further optimization and upgrading of children's clothing industry. The mature mode of adult clothing market and the entry of advanced ideas provide a good platform for reference, which promotes the development of children's wear market and promotes the further branding and differentiation of children's clothing industry. In the future, the concentration of children's clothing industry will be further improved, and enterprises with high brand value will have greater market discourse power. At the same time, it is also hoped that children's clothing enterprises will gradually improve their internal skills, and must not rush to success and accomplish it overnight. < /p >
P: < strong > reporter: the children's wear market in China has a scale of about 100000000000 yuan, but in recent years, the pace of international brands entering the Chinese market is accelerating. At the same time, China's "big name" children's clothing enterprises are collaborating with international brands. What kind of competition do you think the children's clothing market will be in the future? How can CBME position in this industry background? < /strong > /p >
< p > Ma Ying: This shows that everyone agrees with China's market and also recognizes the great potential and development opportunities of the Chinese market. The presence of international brands is also a good opportunity for Chinese enterprises to learn and improve themselves, because international brands also bring advanced technology, brand and market operation concepts while entering the Chinese market. This also provides reference for the development of Chinese enterprises, thus promoting the overall upgrading of the industry. < /p >
< p > in the future, China's < a > children's clothing industry < /a > will go to the way of internationalization and branding. The market will be further broken down and competition will further intensify. If an enterprise wants to be in a competitive position, it needs to identify itself in a fast developing market, understand the needs of the target consumer groups and provide them with satisfactory products and services. < /p >
< p > as the world's leading trade platform for children's wear and clothing, 2014CBME will also launch a new CoolKidsFashion exhibition area to display the trend of internationalization and branding of children's wear market while displaying various kinds of children's clothing, baby, children's shoes and accessories. The exhibition will showcase many international first-line children's wear brands and release children's fashion trends. While providing opportunities for display of international brand products, CoolKidsFashion will also help children's clothing industry to further understand the trend of the market. {page_break} < /p >
Reporter: in addition to the large-scale exhibition, what kind of services does CBME provide for baby enterprises to promote the development of the whole industry? < /strong > /p > P,.
P: Ma Ying: in addition to large-scale exhibitions, CBME regularly organizes seminars to share, explore and learn about the hot spots and focus of the baby industry, and give free copies of "China pregnant baby" magazine to the industry to provide the latest and most authoritative industry information, business opportunities and management experience to the industry; organize overseas research groups to explore the overseas pregnancy and baby market through research and exchange, build bridges for Chinese enterprises to develop overseas trade; at the same time establish authoritative industry awards, organize awards and awards and other related activities; organize trade conferences at home and abroad to promote the exchange of domestic and international pregnancy and baby industry and effective commercial docking. < /p >
In addition to P, CBME opened CBME business school to help the domestic baby industry grow rapidly and healthily through teaching. In 2005, Mr. Shen Yuqing, founder of CBME, entitled "how to open a profitable baby shop (first season)" open class, so that the owners of the children learn the knowledge of business management needed to open a profitable shop, and promote the rapid growth of the channel. 8 years later, in 2013, earthshaking changes took place in the baby channel. In order to help retailers better grasp the business skills in the new development situation, CBME launched the "open and open class of how to open a profitable baby shop (second season)", which has injected a strong heart into the development of the retail business of pregnant and infant children. < /p >
Reporter: what is the effect of the overseas baby show held by CBME in three countries, namely, Brazil, India and Turkey? What are the effects of overseas baby show? What benefits can it bring to Chinese exhibitors? < /strong > /p > P, strong.
< p > Ma Ying: the markets of the three countries of Brazil, India and Turkey have good growth and have the characteristics of strong consumption ability, high birth rate and strong coverage to the surrounding countries. < /p >
< p > Brazil is the largest economy in South America and the sixth largest economy in the world. The purchasing power is seventh in the world. According to a statistical report issued by RNCOS in March 2012, the market for baby care products in India has significantly increased over the past few years, and the infant purchasing market in Turkey has a strong purchasing power, with an annual growth rate of about 12%. < /p >
< p > Brazil and India are all members of the "BRICs". Their economic growth is remarkable. In recent years, the new population has continued to grow, and the potential of the pregnant and infant market is huge. Turkey is located in the connecting part of the Eurasian continent. The population growth rate is second only to India, reaching 1.2%. < /p >
< p > the three markets of Brazil, India and Turkey also have strong regional radiation capability. Through CBME South America, CBME India and CBME Turkey, China's pregnant baby brand will be able to enter South America, South Asia, the Middle East and other markets. < /p >
< p > at present, CBME India and CBME Turkey have come to a successful conclusion. Judging from the situation of the exhibition, China's pregnant and infant enterprises have achieved remarkable results. Through the effective communication at the exhibition site, the Chinese pregnancy baby brand has established brand recognition in the local market, and has met many local high quality buyers. < /p >
< p > entry into these three markets is the first step in the process of CBME globalization. Next, CBME brand will enter more countries and regions to help more pregnant and infant enterprises realize the global expansion of brands. < /p >