Chinese Actress Is Absent From London Fashion Week.

In half a month, the 2014 spring and Summer International Fashion Week will ignite the flames of war on this battlefield without gunpowder. Designer They are no longer the only protagonists. Fashion media are fighting for their right to speak in the industry. Fashion bloggers are fighting for their exposure. Fashion buyers are fighting for the most sought after products in the next season, and a group of women from China is fighting for their own fashion.

Paris fashion week Christian Dior 2012 autumn winter showcase front women's Legion

As a new ethnic group, the Chinese women's Legion has been making a fashion week. According to incomplete statistics, it was opened in September 5th. New York Fashion Week There will soon be 10 Chinese women. Such a great team should be the first in the history of New York fashion week. The upcoming fashion week in Milan and Paris has also confirmed that Chinese women will be present. But London Fashion Week has so far not heard of any female actress. According to Burberry PR, this year's conference should not invite actress to attend the conference. If this is true, there will probably be no Chinese actress in London Fashion week. Is London Fashion week so mercilessly abandoned by the Chinese women's Legion?

Why do Chinese women go to fashion week?

To know why Chinese women are absent from London Fashion Week, why do they want to participate in fashion week first? Why do they want to participate in fashion week? Once upon a time, how strange and sacred the fashion week is to Chinese women, what an impassable gap between entertainment and fashion circles. However, China's strong purchasing power will make China and the next ten years be the Savior of these luxury brands on fashion week. The importance of Chinese market is self-evident. If luxury goods want to enter China and want to turn the money of Chinese consumers into their own money, they need to have a kind of local sentiment as a starting point to impress consumers. The Chinese actress naturally assumed the role of such a connection. At the beginning, the brand actively invited actress to watch the show, hoping to enhance the recognition of the brand in the eyes of Chinese consumers with the popularity of the actress in the country. These early invited women take Xun Zhou as an example, from 2007 to the first time in Chanel to see the show, and finally become the ambassador of Chanel. After the fame, they did not know how many women they envy. It is with the power of example and the path of promotion that has been pioneered by more and more women. More and more actresses are either the first line or the eighteen line entertainers. They try every means to gild the fashion week. The path of cooperation between brands and actresses has become more and more biased in China, from the original brand "want" to the last "actress" "want". In this game, brand is no longer the only beneficiary of this activity. It has become the best shortcut for women to compete for fashion.

　　 Xun Zhou Attending Chanel Conference

Even if she paid her own money, she would go all out to find an invitation letter to the brand, and tell everyone openly that she was invited. In fact, these women who go to fashion week are very clear in their hearts. Few people can become Xun Zhou and Fan Bingbing. So they played the role of the fashion label in China after the fashion week. As the saying goes, those who know the times are masters. Not being able to get on top of the international brand, it can also be good for a local tycoon. In addition to the drive of interest, the Chinese actress goes forward to join the fashion week and hopes to make herself a bit popular. In the past few years, she has not been able to produce a decent film and TV work, so that audiences can become a topic of conversation after dinner. Fashion circles and entertainment circles are alike at this point. If there is no exposure rate, you are really out of date. The Chinese women's army in the fashion week can attract the audience's attention by using ugly to the extreme form. Either the language is not shocking, and endless interviews will bring down all the lives of the people. There are few women who are able to kill a blood route in the fashion circle. What's more, some women simply take fashion as their career, making movies and singing red. With the help of the stylist's God and the powerful photographer's technique, they set a Fashion Icon title on their own. With such a title, the actress thinks of the way around the mirror and takes the photo of the street, and tells everyone how to dress it with a fashion master. clothes Or guests attend the brand shop and fashion activities, posing as a social celebrities.

Which actress can't go to fashion week with fame and wealth? {page_break}

What's wrong with London Fashion week?

Now that fashion week can open up a new world for women's careers, why is it so common to abandon London this time and rush to New York, Milan and Paris? As mentioned above, actress is very willing to go to fashion week. If fashion week can provide them with a platform of fame and wealth, any fashion week is no different for them. So what happened to London Fashion week?

London Fashion Week Burberry 2012 spring summer conference site

If it is calculated from the roots, this is not the first time that London Fashion Week has been abandoned. Let's take a brief look at the 2012 London spring and summer fashion week, which was attacked by the fashion week of New York and the fashion week of Milan. The two days and the last few days before the opening ceremony were met with model famine. In order to participate in the Marc Jacobs's debut, the big supermodel was absent from the opening day of London Fashion week. The last few days were the days of interview and rehearsal for the Gucci of Milan fashion week. The director of design, Frida, ordered that all the models attending the show must participate in the trial dress and dress rehearsal. This had to allow a number of top models to fly directly to Milan to prepare for the big show of Gucci. London Fashion Week was so beautifully abandoned by supermodels.

In addition to encountering awkward model famine, there are still some excellent designers in the fashion circle who have built their studios in the UK but are in Paris or even in New York. Vivienne Westwood, Stella McCartney, Alexander McQueen held a press conference in Paris and Victoria Beckham held a press conference in New York. What you need to know is that whether Vivienne Westwood, Stella McCartney, Alexander McQueen or Alexander McQueen are currently the creative directors, Sarah Burton, are the winners of the British Empire Medal, which proves that they are all the pride of the United Kingdom and are the leaders of the British design community. Even with the competition of many fashionable fashion houses in Paris fashion week, tickets for their conferences are still the most popular in fashion week. Here we will not go deep into the underlying reasons for the "runaway" London Fashion week. We only need to be clear that their absence has weakened the competitiveness of London Fashion week.

On the face of it, London Fashion Week suffered from "model shortage", which was due to problems with the schedule of several fashion weeks and the lack of model schedules. The designer fled the London Fashion week for historical reasons, but if we pass these presentings, we may find some clues for Chinese women's collective absence from London Fashion week. That is, the soft power of London Fashion Week is lost to other fashion week. The soft power here depends to a large extent on the influence of fashion week brands. {page_break}

Why don't Chinese actress go to China fashion week?

Nowadays, few brands can be blurted out by Chinese consumers in London Fashion Week, Burberry, Mulberrry, Paul Smith, Tom Ford... If you can say 5 or more consumers in a row, you should be able to count the upper half of the fashion designer or the practitioner of the fashion industry. You can count the number of consumers in the fashion industry or in the fashion industry for the first time in. And among these brands, only Burberry has invited Chinese stars or stars to see the show. Almost no other brands have heard reports about Chinese stars going to see the show. What's more, Tom Ford, who has just returned to London Fashion Week, even the editor who goes to see shows is hard to find a ticket, let alone Chinese stars. However, the emerging designers or designers, such as J.W.Anderson, Christopher Kane, Matthew Williamson, Peter Pilotto, Mary Katrantzou, are excellent, but they are too strange for the vast number of consumers in China, and they do not have specialized outlets in China. It is hard to arouse emotional sympathy with Chinese consumers. So it's hard for us to imagine that if those runaway designers can return to London Fashion week like Burberry, what a huge and unthinkable force London Fashion Week will grow. If Burberry starts or Alexander McQueen, who else will be betraying London Fashion Week, who else will not rush to get a header invitation letter, even if she pays her own money? Stars go to fashion week to see shows with strong purpose. They hope to enter gilded gold in their top brands, instead of being a real fashion enthusiast to help designers. The reason is very simple. The stars who go to the Burberry show will feel that they are more high-end than the Topshop watching women. So the key point is here. How many "Burberry" do you have in London Fashion week?

"Figaro" brings actress Pace Wu to the 2013 Paris autumn winter fashion week.

For the same reason, the Chinese actress goes to London Fashion week less than any other fashion week. That is, China's fashion media will take the actress to the fashion week. The fashion media will become a bridge between the brand and the stars. They will make use of their influence in the industry to help the stars to apply for invitations, then give the star a guest editor's identity, take #XX to take you to see show fashion week on micro-blog, help you to publicize magazines and expand the influence of magazines. Last year, a magazine took Pace Wu in Paris fashion week to sweep the 13 show, and each show was of high quality, becoming a well deserved "show tyrant". If the same number is placed in London, perhaps half of the conference's names are unfamiliar to Chinese consumers. So this year, "red show", "Yi Zhou" and "Figaro" will all take stars to New York fashion week, without having a choice of London Fashion week. As the opening paragraph says, fashion media will compete for the right to speak on the battlefield of the fashion week without smoke, so they will also consider how much reward they can get from such a busy field.

London Fashion Week Ji Ji 2013 Autumn Winter Conference designer and Wang Luodan together curtain call.

In addition, there are more and more Chinese designers coming out of the country in the past two years. Among them, there are frequent visitors to the official schedule of fashion week, such as Masha Ma of Paris fashion week and Haizhen Wang and Huishan Zhang of London Fashion week. There are also some designers who go to fashion week to shoot a gun, like Chinese designer Jill Cheng to attend the 2013 London autumn and winter fashion week, and Wang Peiyi takes part in the 2013 fashion week in Milan. For the latter, this precious international fashion week has become even more important. How to enhance the gold content of the brand through the experience of overseas show, and promote itself with a larger platform such as fashion week, there is no doubt that the popularity and exposure rate of celebrities is the quickest way. Ji Cheng invited Wang Luodan not only to attend his own press conference, but also to be the final model of the competition. Wang Peiyi's show guests had the support of Pace Wu. But so far, no Chinese designer has invited stars to go to London to see the show. As a result, the Chinese actress has lost another opportunity.