Wenzhou's Foreign Trade Clothing Enterprises Will Be Transformed By Wenger Fashion.
Feist, William Howard, and Clothes & Accessories And so on 30 Wenzhou foreign trade clothing The Wenger fashion (exhibition platform) Co., Ltd., an enterprise settled in Losangeles, was formally established. It is reported that this is the third overseas exhibition platform for Wenzhou costumes after Italy Marche overseas exhibition center and Hongkong overseas exhibition center. The platform is mainly aimed at the US market, focusing on Losangeles, docking Houston's urban trading market, and radiating, re exporting the Caribbean region, Mexico, Latin America, Canada and so on.
Chen Qixiang, Executive Deputy Secretary General of Wenzhou clothing trade association, said that the platform now has more than 400 square meters of marketing center in Losangeles, which is only 10 minutes away from Losangeles's largest clothing wholesale market. At present, nearly 2000 garments of Wenzhou's foreign trade clothing are on display here. The establishment of the platform has also officially opened the prelude to Wenzhou clothing's opening up to the US market.
"We should take this step earlier." Huang Zhiqing, chairman of Wenzhou Yamin Underwear Co., Ltd., who had just returned to Wen yesterday, said that in the past, Wenzhou's foreign trade clothing had overlooked the European market and ignored the opening up of the US market. In fact, the US market is very mature, formal, and has great room for development. Huang Zhiqing introduced that they only brought some samples to show in the exhibition center, and a month later, more samples will be sent to Losangeles to open up the US market.
It is reported that since the preparations for Wenger fashion began in August last year, the Wenzhou foreign trade clothing branch has organized five groups of enterprises to conduct special investigations and participate in exhibitions in Las Vegas, Losangeles and other markets. Chen Jianhua, chairman of the Yueqing times Mongolia Garments Co., Ltd., who has been trading directly in the US, said that in order to establish a trading company in the United States, the company has gone through many detours and paid a lot of arduous costs. The construction of public trade platform not only greatly reduces the cost of enterprises, but also shortens the time for enterprises to enter the US market, which is a shortcut for Wenzhou enterprises to enter the US market.
After the opening of the company, Cai Huantian, chairman of the Wenzhou clothing trade association's foreign trade branch and chairman of the fist company, will have to stay in Losangeles for some time. Because through several coordination meetings, they find that the enterprises in the market are generally optimistic about the US market, while a more than 400 square meter marketing center is far from enough. Wenzhou clothing needs to have a direct storefront and show its image to more merchants.
Chen Qixiang said, next, Wenzhou foreign trade clothing enterprises will take Wenger fashion as a transit, through direct wholesale to local customers, or participate in the exhibition, Recruitment Clerk to undertake business and other ways to open up the U.S. market.
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