New Department Store Tries To Break The Traditional Pattern And Seek Development.

< p > this year, we have encountered 17 years, especially the cold winter which has not been encountered since its own operation.

Like all other high-end department stores, our profits are declining this year.

< /p >

< p > we have certain advantages, but we must see that the confusion is also obvious. First, we have limited space. We need to think about how to operate in a limited space.

At the same time, the cost is high, especially the rigid cost is hard to be reduced, resulting in a high cost rate, resulting in a decrease in gross profit margin, a decrease in unit area output and a decrease in customer activity.

The two is the drop in passenger flow.

Over the past few years, we have devoted ourselves to the coordination and improvement of five major a href= "http://www.91se91.com/news/index_c.asp" > business elements < /a > in terms of goods, services, environment, safety and convenience. However, our efforts did not bring more new passenger flow.

Shopping centers have many advantages that department stores do not possess, but they are not necessarily perfect combinations. They are far from enough in management experience, and we must learn from them.

< /p >

At present, we regard the format as very important. We must see that consumers' consumption preferences have changed a lot, from price preferences and brand preferences to p preferences.

A typical example is the blue harbor. Its combination of formats is very good. Its strong gathering power is very strong. The combination of high quality formats brings sales improvement.

At present, there is a slogan called "shopping for today's double safety". There is no such thing now. Now we have gone shopping in a large and rich shopping malls.

Holidays, < a href= "http://www.91se91.com/news/index_c.asp > > outlets" /a "and" Shopping Mall "are overcrowded.

Shoppers who have a clear purpose and strong directivity go shopping in department stores. When people take a break and need to kill time, people are willing to shop and shop in Shopping Mall and outlets.

An important reason for the drop in traffic is the fact that consumers who do not know the purpose of shopping are not coming to department stores.

Non shopping activities such as food and entertainment attract customers away. Therefore, how to make use of the existing space to enrich the formats is a problem we must solve. This is also the place where "new department store thinking" needs to be considered.

< /p >

< p > < < a href= > http://www.91se91.com/news/index_c.asp > > new department store thinking < /a > can be interpreted as breaking through the inherent mode of department stores in the traditional department stores unable to meet customers' needs, continuously reducing their ability to gather customers and threatening their vitality, innovating department stores in an innovative way, carrying out a creative combination and pformation of various business elements and operating resources of department stores, and making dynamic changes in the aspects of category characteristics, format combination and profit mode, so as to achieve constant changes in the consumption characteristics and consumption habits of target customers, continuously improve profitability and extend the life cycle of department stores.

< /p >

There are obvious differences between the new department store and the traditional department store. The first is the traditional department store is a collection type business strategy, and more emphasis on the variety, variety and operation of the P.

The new department store is an intensive business strategy. It pays more attention to characteristics and uniqueness. It emphasizes on excellence, specificity and independence, especially for competitors. We must form our own unique things.

Two, on the choice of customers, the traditional department stores are relatively broad. In the fierce competition, it is necessary to identify the location and identify the process.

The new Department Stores pay more attention to consumers' experience while emphasizing consumer satisfaction and emphasize spiritual pleasure and satisfaction.

Three, on the allocation of resources, the traditional department stores are balanced in resource allocation, but too single.

The new department store balances resources comprehensively, pays attention to the balance of characteristics and mismatches with competitors, so as to meet distinctive and differentiated business objectives.

Four, in the mode of operation, the traditional department stores are mainly joint mode. The new department stores are not restricted to the joint operation mode, and the business mode obeys the needs of serving the positioning to the maximum extent.

We may not simply pursue high sales. The key is whether this sales volume can bring passenger flow and bring good returns.

Five, in marketing, the traditional department store price competition is the main competitive means. The new Department Stores pay attention to the dissemination effect of influence, and rely on the integration of various resources to enhance influence and gather customers' strength.

< /p >

< p > change is not to give up, nor is it to push back. Many of our good things must be persisted, and we should further adjust our strategy and business strategy to win the market.

< /p >