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Domestic Garment Industry Needs To Be Spanformed To Open Door To External Market.

2013/8/29 18:14:00 9

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Garment Industry Enterprise Spanformation Market Door

Since P last year, the domestic a href= "http://www.91se91.com/news/index_c.asp" > garment industry < /a > has entered the severe winter. The pressure of huge inventory and rising cost has become an important problem facing the industry. The industry said that compared with last year, the sales volume of branded enterprises in the clothing industry in the first half of this year was basically the same as that of last year, and no brand has declined. Even if it is flat, it is still difficult, because the rising costs of labor, raw materials, and so on, have led to a reduction in profits, especially in the export trade clothing enterprises, and some of the orders go to Southeast Asian countries with low cost. In this context, diversification of business channels is particularly evident in the big wave of spanformation and upgrading. Although the concept of foreign trade to domestic sales has been talked about for many years, there are still few enterprises who really succeed in spanformation. Eskale International Trade Co., Ltd. is one of many export to domestic sales forces, and has been developing from a single export to a "two leg walking" business in foreign trade and domestic sales. 
 how difficult is it to "turn around"? 
P > export to domestic sales is a difficult road. Many enterprises have not developed because of "acclimatization". When asked whether he was worried about this problem, Wu Bing frankly said: "exporting to domestic sales is indeed very difficult. To do foreign trade, we need to have depth in products. To make independent brands requires products to have width, longer product lines, and greater pressure on enterprises." He said, enterprises have just made their own brands, some varieties of clothing to buy outside, but the purchase of single products can not be large, so it is very difficult to find a supporting factory for their own brand. This is also the biggest headache for many foreign garment enterprises that are ready to launch their own brand strategy. 
 the difference between export and domestic sales is not only the difference of sales channels, but also the essential difference between production mode and production management. "Foreign trade is produced by order, while domestic stock needs inventory, which is a lot of money." Wu Bing said that the production of export products is in accordance with the order production, with orders on the production, no orders do not produce, there is no inventory problem. But domestic products need Inventory, requiring enterprises to pay a large sum of money, which is indeed a test for enterprises. 
 > 2011 a href= "http://www.91se91.com/news/index_c.asp" > Escale < /a > test the domestic market in the style of foreign trade. Only six or seven styles have been launched. Unexpectedly, a limited number of items have been recognized by the agents. Wu Bing has begun her own domestic sales. 
 in Wu Bing's opinion, making independent brands is the best way out for foreign trade enterprises. The sooner they make brands, the more initiative they will be. "The biggest embarrassment for foreign trade clothing enterprises to spanfer to the domestic market is that the right to speak on the brand is not enough, and whether the brand is appealing depends on whether the product can embody its individuality." Wu Bing believes that enterprises that sell foreign trade to domestic enterprises should not only strengthen their talent reserves and training, but also pay more attention to the technical content and artistic content of clothing. Moreover, they must stand up to loneliness and fight a protracted war, because the shaping of a brand is a long-term process. 
 down-to-earth brand creation > /strong > /p >
 Wu Bing said: "making a brand is a complicated process, and it can solve problems without throwing money." The process of nurturing a brand is like raising children, having trouble and happiness. " 
From P to 2011, for more than two years, eskale has opened more than 130 stores nationwide, distributing in Henan, Shandong, northeast three provinces, Hubei, Inner Mongolia, Sichuan, Chongqing, Shanghai and other places. Among them, the most worth mentioning is Shanghai. "We had neglected Shanghai because the surrounding areas were the bases for producing down garments. Customers and product styles are not very suitable for us, but to our surprise, Shanghai's agents are now one of the largest customers of the market. Wu Bing introduced it. 
 clothing industry has been such a phenomenon for a long time: the brand that grew up in the north can be recognized by the northern consumers, but in the south, it will encounter acclimatization. Wu Bing also looked at eskale like this, but the fact was forcefully and comforting to refute his view: many consumers in Guangxi, Yunnan, Sichuan and Chongqing also liked Escale. What makes the public accept and love this brand? 
 "our brand pays much attention to honesty and credit, whether it is for consumers or distributors, it will certainly do so, so we are willing to cooperate with us." In terms of quality, AI's Kalle a href= "http://www.91se91.com/news/index_c.asp" > down coat < /a > tag 80% of cashmere is actually 85%, and Wu Bing said, "this is the habit of exporting." In terms of style, Wu Bing asked that Escale had unique personality and fashionable style with the international market, so designers were required to collect the wind and look for inspiration in the world. 
 in April of this year, Kalle held a new press conference in 13 provinces in April. The whole team worked hard for nearly four months, showing 240 styles of down coats. Each session's music and lighting are carefully chosen by Wu Bing and his team. Every detail is presented to the customers after repeated consideration. The good results of the press conference and personalized style were unanimously recognized by consumers, and the order was active. Wu Bing often said: "the heroic era has come to an end. If we want to be bigger and stronger, we need a good team." 
 future development plan well /p >
 "better sell than sell well." Wu Bingchang said it's a great pleasure to buy orders, but selling well is the real thing. The development of the brand is inseparable from the help of dealers. Kalle, who originally planned to expand to 300 dealers this year, decided to slow down. Wu Bing believes that the market can not be blind expansion, we must slow down the pace of the market and concentrate on improving internal strength. At the same time, we must select dealers with brand operation experience, strong and like-minded distributors to cooperate. This year, he plans to choose an excellent dealer as an image store, and strip off customers who are not suitable for cooperation at present, so as to achieve the goal of making a province and stabilizing a province. 
In the selection of suppliers, Wu Bing intends to develop more functional and unique high-end brands on the basis of original products in order to cope with the rising prices of raw materials, with the aim of selecting suppliers of better quality on the basis of P products.