The Increase Of Chinese Residents' Consumption Level Results In 234 Billion 100 Million Incremental Clothing Market.

< p > from the perspective of international development, the acceleration of urbanization phase < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the proportion of consumption growth and total consumption will increase by less than /p.
< p > Japan and Korea ushered in the rapid advance of urbanization in 1950 and 60s respectively. During the period, the average annual urbanization rate increased by 1 and 1.7 percentage points respectively. The proportion of household clothing and household textile consumption increased rapidly and then decreased slowly. < /p >
In 2011, China's urbanization rate reached 51.3%, and it will soon enter the stage of rapid urbanization development. P According to the experience of the United States, Japan and South Korea, the proportion of clothing consumption in China will gradually increase. In 2011, the clothing expenditure of urban and rural residents accounted for 8.93% and 6.06% respectively. The distance from the high level of the international level (the United States 12.7%, Japan 12.8%, South Korea 11.3%) still had more space, and the industry had better growth space. < /p >
< p > the increase of residents' consumption level in the process of urbanization leads to 234 billion 100 million garment increment market < /p >.
< p > China's original urban and rural structure of two yuan leads to a large difference in household consumption. In 2011, the per capita income of urban residents accounted for 1.2, 5 and 1.5 times of the total income of rural residents, the absolute value of clothing expenses and clothing expenses respectively. In the future, with the promotion of urbanization, the consumption potential of the existing rural residents is expected to be released. < /p >
< p > assuming that by 2020, the per capita income of our country has doubled and the level of urbanization has reached 60%. We estimate that the capacity of China's clothing market will reach 3 trillion and 800 billion at that time, because the incremental market brought by the urbanization process is 234 billion 100 million. < /p >
< p > urbanization is conducive to the whole garment industry. The route of consumption upgrading determines the time sequence of subdivided industries and the capacity of subdivision of industries to determine its beneficial height < /p >
< p > the core of the promotion of urbanization is the improvement of the income level of rural residents and the change of their occupational attributes. Therefore, the promotion of urbanization is conducive to the development of the entire garment industry. The route of consumption upgrading determines the time sequence of subdivision industry benefit and the capacity of subdividing industry capacity, and the traditional channels such as department stores, street stores and large supermarkets will make the sinking process more smoothly from the perspective of channel formats. < /p >
< p > in view of the differences of consumption demand differentiation, consumption area and purchasing power, single regional market capacity and standardized management in the following three or four markets, we believe that the affiliate mode is easier to sink than the direct mode. Therefore, enterprises that are better at joining mode are expected to benefit faster. The consumption demand of the low line market is released online due to the limited channel choice. The online shopping situation indicates that the prospect of the brand channel sink can be expected. In the process of rural urbanization, online shopping channels develop faster or exceed expectations, accelerating the integration of market consumption at all levels. < /p >
< p > industry recommendation: preferred home textiles, casual wear, formal dress and business casual wear < /p >
< p > Home Textile Industry: foreign experience shows that with the continuous development of urbanization (50-60%), the demand for home textiles is expected to be released quickly and has greater elasticity. Multi brand portfolio (covering high, medium and low-end market) relatively perfect layout of the leading enterprises are expected to fully benefit the industry growth. The beneficiary targets are Luo Lai home textiles and fuanna. < /p >
< p > casual wear: the income level of rural residents has been rising, and it has been gradually moving closer to the three or four line urban residents. Casual wear has the advantages of low price, wide application occasions, many styles and large space for choice, and is expected to benefit first. Among them, leisure wear brands located in three or four line cities, such as the search for special and 100 round pants industry, will benefit most in the short term. In the long run, the United States and Semir are expected to usher in new opportunities for development in the process of channel sinking with more powerful product design, supply chain management and other comprehensive capabilities. < /p >
< p > formal dress and business casual wear: the core impact of urbanization is the transfer of agricultural household accounts, but the transfer of non farm population and the transfer of agricultural household registration population. The former increases the frequency of functional clothing consumption such as formal clothing and business casual wear, and the latter due to changes in occupational attributes bring about additional functional clothing consumption demand such as formal clothing, business casual wear and so on. The targets are seven wolves, nine herd kings and Hinur. < /p >