Germany'S Adjustment Strategy To Reverse Export Of Machinery And Equipment

< p > Germany a href= "http://www.91se91.com/news/index_c.asp" > mechanical equipment < /a > has a world-renowned reputation for solid quality inspection and hi-tech. But in the first half of 2013, the country's machinery and equipment were affected by the overall weakening of the world economy, and exports declined. In order to reverse the decline, German machinery and equipment were expected to adjust the export structure. On the one hand, we studied the market demand and tailored the machinery, and on the other hand, we paid close attention to the demand for machinery and equipment in the industrialized construction of developing countries in the world. The export of these countries provided opportunities for the development of German machinery and equipment.

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< p > < < a href= > http://www.91se91.com/news/ > > mechanical equipment market > /a > take the concept of no abandonment and start to customize machinery and equipment for Chinese market demand. Germany will increase the demand for industrial construction in developing countries in order to provide opportunities for the development and export of German machinery and equipment.

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< p > by the global economic weakness, Germany's machinery and equipment exports declined, and almost all the important export markets of German machinery industry contracted in the first half of the year. In the first half of this year, the German machinery manufacturing industry stalled towards the US exports, of which the North American market shrank by about 2%, while German machinery exports to the European market decreased by 3.3% compared with the same period last year, of which the Asian market shrank by 4% compared with the same period in Europe, and the export to India dropped by 15.6%.

Data statistics showed that German machinery and equipment exports totaled 73 billion 500 million euros in the first half of 2013, and exports decreased by 3.2% compared with the same period last year.

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< p > because of the uncertain economic situation, many users of German machinery delayed the purchase of new equipment, including some listed companies such as Knuber, GEA and Gildemeister.

The industry adjusted its annual production forecast for 2013, not by 2%, but by 1%.

In July, the harvest orders for the industry decreased by 3% compared to the same period last year, although China's growth rate was 10%, while foreign parts were shrinking by 9%, compared with a total of 4% in March.

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< p > Ralph Wiechers, chief economist of German machinery and equipment manufacturing association, said it is expected that the German machinery manufacturing export volume will continue to decline in the second half of the year, but the decline may slow down.

German machinery < a href= "http://www.91se91.com" > Equipment Manufacturers Association < /a > (VDMA) research shows that German machinery manufacturers often provide Chinese customers with too expensive high quality machines, high prices often exceed the budget of Chinese customers, these factors will affect the choice of Chinese customers, they may be more willing to choose local mechanical equipment suppliers.

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< p > China has been an important market for German machinery exports. In the past 9 years, the annual growth rate of China's machinery market has reached 27%.

In 2012, China was the largest mechanical consumer market in the world, with a total sales volume of 678 billion euros (6 trillion yuan), and the United States ranked second, with a total consumption of 330 billion euros.

In 2012, the German capital goods industry exported to China about 17 billion euros worth of machinery and equipment, compared with the previous year's figure of 19 billion euros.

In order to occupy the largest machine market in the world, German manufacturers of mechanical equipment should take into account the needs of Chinese machinery and equipment, and tailor products to the needs of China's machinery and equipment.

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In the past few years, Germany's export of machinery and equipment has been focused on Europe and BRICs as the center of world growth. As many developing countries began to industrialize, the demand for machinery and equipment of countries and enterprises peaked at the peak. P

In addition, the complementary effect of some European countries has also begun to play a role.

Some resource rich countries begin to process their own products, no longer export primary products, and increase investment in roads and modern energy storage equipment. This brings sales opportunities to German machinery with high quality and sustainable solutions.

Because of the development of these Southeast Asian countries in Indonesia and Vietnam, and < a target= "_blank" href= "http://www.91se91.com/" > textile > /a > < a target= "_blank" href= "http://www.91se91.com/" > clothing > corrosion > industrial requirements for mechanical equipment, these will provide an opportunity for the export of German sewing machinery and equipment.

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< p > in view of the decline in German machinery and equipment exports in 2013, Germany's machinery and equipment is expected to adjust its export structure. China's machinery "a href=" http://www.91se91.com "> equipment market" /a "has adopted the idea of" no abandonment "to set up mechanical equipment for China's market demand. For the machinery and equipment market in developing countries, Germany will increase the demand for industrialized construction of these countries to provide opportunities for the development and export of German machinery and equipment.

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