Don'T Be A Crocodile Salesman.
< p > < strong > two kinds of promotion: < /strong > /p >
< p > actually, this is a very simple thing.
Because there are only two kinds of selling words in the world: one is that you believe in yourself, the other is that you do not believe in yourself.
< /p >
< p > < a href= "http://www.91se91.com/news/index_cj.asp" > Sales > /a > a thing that you do not believe in yourself: < /p >
< p > restrain as much as possible, because it is reduced to the urge to sell all kinds of things that even do not believe in oneself.
< /p >
< p > try not to hesitate, uh huh.
< /p >
< p > how to promote what you trust: < /p >
< p > as a magazine editor, my work often involves selling, either accepting the author's lobbying or lobbying my boss.
Most of the writers I am not familiar with are often upset with my sales pitch.
Taking the qualification certificate as the opening word of the sales promotion is actually a bit of a desire to make an opponent.
This is a tactic, and you should throw it aside.
Tactics are only suitable for those who are ready to fight against the enemy - soldiers, crying babies' parents or self-service cafeterias.
< /p >
< p > what you really need is calm.
"It is very concise to say," what is the problem at present? What solution do I have? Why is my plan better than others? Why do I devote all my life to this career? "- these are the things we need to work hard to elucidate.
David Lee, founder partner of SV Angel angel investment company, said.
SV Angel is an angel fund investment company less than a href= "http://www.91se91.com/news/index_z.asp" > Silicon Valley < /a >.
"If they focus too much on competition, it's a bit too much," he said. "I usually give up."
< /p >
< p > when lobbying others, this should be regarded as the first dialogue with partners, rather than preparing for victory.
"You need authority, but you can't sell hard.
Do not become the "crocodile salesman": big mouth, small ears, you need to balance the proportion of listening and speaking.
Mark Sustel, general partner (GP) of GRP Partners of Losangeles venture capital company (Mark Suster), said he was also the founder of Launchpad LA, a business incubator.
"When you meet, the best way to promote sales is to discuss and debate - rather than just demonstrating."
< /p >
< p > < strong > what should be the selling process < /strong > < /p >
< p > if you feel that it is necessary to strengthen your sales skills, the best way is to try to convince yourself first, in the final analysis, just ask yourself one question: is it boring? If you feel bored yourself, the person you plan to persuade will be bored too.
If you get bored, it's mostly because you haven't focused.
The core of marketing should be about 15 seconds.
There was a commonplace "a href=" http://pop.sjfzxm.com/popimg/xm/index.aspx "elevator theory < /a > about salesmanship. Excellent salesmen should be able to successfully sell any idea in an elevator.
Indeed, even if the elevator is only on the upper floor, you should be able to speak clearly about the core idea.
< /p >
< p > no matter what kind of promotion, it can be divided into two parts: < /p >
< p > indicates that I know how to do it.
< /p >
< p > shows how I know this method to help you.
< /p >
< p > "be very concise about what you are doing. If you get the chance to meet formally, you can show your company's value and momentum."
"Momentum is the key," said Yang Sizhao, co-founder of BetterWorks, an employee allowance and welfare company in Losangeles, and COO, an angel investor.
Promotion is actually a bridge.
You are in a very advantageous position - after all, you have got the opportunity to talk more about it.
Promotion is only the first hurdle.
There must be positive energy! < /p >
< p > < strong > face sales results < /strong > < /p >
< p > about sales, you either leave empty handed or get something.
And all you need is to get something.
< /p >
< p > if you have lobbied hard for people, there is only awkward silence in your room. Your sales make everyone uncomfortable in the conference room. That is almost a failure.
Because the difficulty is not high in itself, people have high expectations for you.
If you don't get any response and you don't have any other good material, it's basically finished.
< /p >
< p > naturally, if the other person is moved, you will get some positive feedback, even if your eyebrows are slightly provoked.
The other side is dead or angry, representing customs or failure.
(hint: if the other party is in a dead end and has something in the air, there must be something wrong with packing things away.
< /p >
< p > successful marketing depends on belief, self-confidence, respect and brevity.
Order is very important, so long as you trust enough what you say, the rest is simple.
Because as long as you believe it, all you have to do is tell someone else.
Promotion is only the starting point of dialogue. I hope this dialogue can last for a long time and even last several years.
Jin Sheng /p
< p > < strong > noteworthy skills < /strong > < /p >
< p > you can be "passionate", but there is no need to tell the salesperson.
< /p >
< p > never use the word "salesperson".
< /p >
< p > sales in business should not use intense body movements.
< /p >
Sales promotion should not use similar attacks. P
< /p >
< p > never say, "please be patient and listen to me now."
Or "please!"! < /p >
< p > do not let people "comprehend" what you give them.
< /p >
< p > if you start to have a steady stream of sales, remind yourself immediately that you are not recruiting guests at the circus door.
< /p >
< p > if you start to have a tendency to curry favor with others, remind yourself at once that this is not a grotesque drama.
< /p >
< p > if you start talking rubbish, quietly pack up things and quit, because this cooperation should not be very pleasant.
< /p >
< p > but leave a business card anyway.
< /p >
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