Active Reception Skills

< p > the author decomposes the initiative into three movements when making the standardized template of the shopping guide technology of the electric vehicle terminal.

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< p > the first "move" is "I move".

The shopping guide should move himself, when he sees the customer, he should be excited, and then move his mouth and move his body to make the customer moved - at least not disgust; < /p >

< p > second "moves" is "< a href=" http://www.91se91.com/pioneer/ > Product < /a > move ".

Demonstrate to the customer, let the goods move, let the customer know that the goods are good goods, how good, where good, what good to him; < /p >

< p > third "moves" is "you move".

Let the customer participate in the demonstration of the product. The salesperson demonstrates the product and asks you to repeat her action and demonstrate it again, so that you can move and feel that what she says is true. The selling point of the product she demonstrates is indeed "real".

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< p > only the homework of the "three moves" has been done enough to get the job done, and to have a thorough understanding of your sales work is really the initiative in the first three minutes of sales.

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< p > Case: < /p >

P dealers sold more than 200 electric vehicles a month, and for a time, the landlady got pregnant and went home to give birth, and sales fell sharply.

After visiting the electric car, a href= "http://www.91se91.com/news/index_p.asp" and "/a", I asked my boss why his wife bought more electric cars in the shop and sold the price too high. Why did his wife go away? Why did the sales go down?

< p > I told him that it was mainly your guide who didn't take the initiative.

A few a href= "http://www.91se91.com/news/index_s.asp" > guide salesperson < /a > listen to this word very harsh, asked the teacher, you said we do not take the initiative to have evidence, we work eight or nine hours a day, the waist ache leg pain, how do we say we do not move?

< p > I said, you will not feel wronged if you answer me a few small questions! < /p >

P: > First: did you smile when I entered the store? You see, I have changed two times in the store. Have you received any? Do you ask your electric car to ride well, you kick it in a bad way and tell me, can you demonstrate the advantages of the electric car? Besides, when you received me, did your colleagues cooperate with you? < /p >

< p > Second: when I am leaving, have you kept me? Do I have to go outside when I go out? Do you follow me? After I went out, I bought it from my competitors, or did I go straight home? Why didn't you analyze it? How many of you did not analyze? < /p >

< p > Third: when you have no customers, do you observe the customers outside the store? I inquired the competitors for twenty minutes before entering the door. Did you find that I did not? < /p >

< p > their answer is, no, no, none.

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< p > < strong > 1, I move through my excitement to create a moving customer < /strong > /p >

< p > facing customers' presence, like friends and relatives whom they have not seen for many years, they show an excited welcome. At least, smile, serve tea, pour water and compliment.

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< p > < strong > (1) is in a state of excitement. < /strong > < /p >

< p > shopping guide is in a better mood. When facing a customer, a genuine smile is required. The standard of smile is to expose eight teeth.

The shopping guide sees customers not to introduce products directly, has a process of active reception, and needs to have a good mood and keep smiling faces.

During the discussion with the shopping guide, he asked, "what day do you sell most"? Most of the shopping guide replied that the best seller on the day was the best seller. If the shopping guide was not in a good mood for a day, he would bring the mood to the customer when he sold it.

This truth is also confirmed by many landlady. The landlady is very superstitious about the first single business of every day, saying that the business of opening the door decides the business of a day.

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< p > < strong > (2) take the initiative to flatter the customer < /strong > /p >

< p > when shopping guides are faced with customers, they must first communicate well with customers, and good communication is to flatter customers and learn to compliment customers.

Seeing people speak human words, ghost and nonsense are very knowledgeable.

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< p > the shopping guide should have different compliments for male customers and female customers. Men generally pay more attention to cars. Women generally prefer cosmetics.

So when visiting a male customer, a shopping guide in big cities might as well ask him, "brother, are you driving?" if you run into a female customer, you might as well ask her, "sister, the perfume you used is delicious, where did you buy it?"

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< p > below is the classroom training record of "active compliments".

The woman who plays the customer is a female student. The other trainee who plays the guide is this compliment to her: < /p >

< p > your body is very good! < /p >

< p > you have a beautiful smile! < /p >

< p > your hairstyle is very fashionable! < /p >

< p > your eyes are charming! < /p >

< p > your voice is sweet! < /p >

< p > your movements are graceful! < /p >

< p > your smile is brilliant! < /p >

< p > your speech is very generous! < /p >

< p > you find yourself modest in your conversation! < /p >

< p > you smell of youthful spirit! < /p >

< p > < strong > 2, product movement makes products speak less than /strong > /p >

< p > "product movement" is to let our products move, products are static, products "themselves" can not speak, only moving products are the most attractive customers. And how to make products move, shopping guide is the ultimate carrier.

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< p > shopping guide should show the customer. The salesperson should click on the selling point of the product, knock, take a picture, press it, jump up and down, and make the customer look in the eyes, love in the heart.

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< p > how to see, how to test, how to act, how to say, the best selling company is to find a professional company's professional staff and design a set of product demo specifications.

Let me see the demonstration frame of the 10 key parts of the new electric vehicle company.

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< p > < strong > 3, customer movement, let customers follow the product to < /strong > /p >

< p > Why do magicians like to perform live audiences when performing? Because human nature is suspicious and unattended, and it is always doubtful that it is true.

The best way to increase your sense of reality is to let customers participate and use them personally.

Once the customer is involved, it can not only improve the credibility of the product, but also enhance their sense of participation, and the probability of paction will certainly increase.

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< p > "customer movement" is a part of every demonstration, let customers participate in, guide customers do what, and let customers do it together.

For example, the "frame is thick and the frame is heavy" mentioned earlier. When talking about the frame, the shopping guide's hands hold tight and the clothes rack lifts the car up, telling the customers that our electric vehicle is very heavy, and then let the customers move - and lift the car in the same way, feeling it is very heavy.

In this way, the guide says that the seat is soft, and the shopping guide not only presses himself but also presses the customer.

If the customer does not press, grab his hand and ask him to press it.

Because the mat is not soft enough to see, so you must let him press it.

And customers will not be thinking about price all the time.

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