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    Four Strategic Adjustments, Innovation, Convergence And Development, "First Power"

    2013/9/17 20:50:00 25

    TextileBrandClothing

    < p > > a target= "_blank" href= "http://www.91se91.com/" > textile < /a > a target= "_blank" href= "_blank" > clothing < < > is the traditional dominant industry in Jiangsu. In the critical period of economic growth shifting and upgrading, our province will speed up the "four strategic adjustments" and create "six new advantages" as the main line, actively promote the development of the industrial structure to the high end, and the gorgeous scenery of "brand Jiangsu and fashion Jiangsu" will be blooming.

    On the occasion of the opening ceremony of the fifteenth Jiangsu International Fashion Festival, we will take stock of the latest achievements.

    < /p >


    < p > "four strategic adjustments" layout industrial pformation < /p >


    At the beginning of "P" and "12th Five-Year", according to the deployment of the provincial Party committee and the provincial government, the Provincial Textile Industry Association launched the "four strategic adjustments" including the industrial structure, technical structure, organizational structure and regional layout structure, and strive to create six new advantages: efficiency, quality, brand, fashion, talent and environment.

    "This is in line with the provincial requirements for the construction of a new system of modern industrial development, and the promotion of the industrial structure to" high, light, excellent and strong "development, which is in line with the latest development trend of the textile and garment industry.

    Xie Ming, President of the Provincial Textile Industry Association, said.

    < /p >


    "P > five years" plan time is over half, how is the textile industry adjustment effect? After 3 years of continuous trillion scale, the first half of this year, the main business income of the textile industry of the province reached 634 billion 673 million yuan, the year-on-year increase of 11.06%, the profit and export of foreign exchange rate increased by 12.72%, 6.66% respectively, to achieve a stable, Naka Yujin, stable quality, the development level led the country.

    < /p >


    < p > in the process of pformation, brand and fashion become the two key words.

    "Textile and garment industry has both manufacturing and urban industrial attributes. Forming brand and fashion advantage is the only way for its pformation and upgrading. Jiangsu International Fashion Festival has played a leading role in the theme of" brand Jiangsu and fashion Jiangsu ".

    Xie Ming pointed out that we have made great efforts to strengthen the training efforts with the help of exhibitions and other platforms. In particular, the annual clothing festival invites internationally renowned a target= "_blank" href= "http://www.91se91.com/" > designer "/a" to participate in the exhibition so that Jiangsu can synchronize with the world fashion trend.

    < /p >


    < p > at present, our province's textile and garment industry has 2 famous brands in China, more than 50 famous brands in China, more than 30 famous trademarks in China and more than 300 famous brands in Jiangsu.

    In addition to Bosideng, sunshine, Yalu and other famous brands, there have also emerged a number of new brands in recent two years. Alston has grown rapidly in a unique business mode. The Australian and foreign family has sprung up with elegant taste and Gaochun clothing has been blooming with regional brand clusters.

    < /p >


    "P" has grabbed the forefront of fashion and brand, and Jiangsu textile and apparel are facing the trend under the situation of low demand at home and abroad, accelerating the pace of pformation.

    For example, Hua Lida and UNIQLO, Suzhou Tianyuan and Adidas, Columbia and other brands, fabric enterprises Lok Kee and international well-known fabric brand cooperation, greatly expand the development space.

    < /p >


    < p > innovation convergence development "first power" < /p >


    < p > in all industries, textile and clothing and electronic information are the two industries with the shortest innovation cycle. However, the innovation of the textile and garment industry needs more energy than other fields.

    Xie Ming introduced that the innovation of Jiangsu's textile and garment industry can be divided into 3 levels: digestion, absorption, re innovation, independent innovation and integrated innovation. We should give full play to the role of Jiangsu International Fashion Festival's exhibitions and exhibitions, the advantages of the association's extensive contacts, gather policies and concentrate resources, and guide enterprises to skillfully play the "innovative brand".

    < /p >


    < p > integrated innovation brings about the multiplier effect, which spawned major changes in the industrial chain.

    Last year, our province developed a new product, the falai blankets. The raw materials were developed by Zhangjiagang enterprises, weaving and dyeing were completed by Changshu enterprises, weaving and dyeing equipments were the latest equipment developed by Changzhou five oceans and Lianyungang Eagle tours.

    < /p >


    < p > digestion and absorption and innovation are particularly prominent in the field of textile machinery.

    Such as warp knitting machine, the past high-grade warp knitting machine was monopolized by foreign enterprises, through cooperation and continuous digestion and absorption with independent innovation, now Jiangsu warp knitting equipment has been in the leading domestic level, and some of them have reached the international advanced level.

    < /p >


    < p > the effect of independent innovation is also remarkable.

    In Shengze town of Wujiang, Hengli Chemical fiber has been awarded the two prize of national science and technology progress, and has become the largest industrial yarn manufacturer in the country.

    Sheng Hong shares focuses on civilian silk, and will soon become the world's second independent production of PDO products and has a complete memory fiber (PTT) industrial chain.

    < /p >


    < p > a stone stirs up waves.

    Marketing innovation, management innovation, mode innovation, strategic innovation, all-round strategic pformation, let industry break through, forming multiple brand clusters.

    Since 2002, the Provincial Federation of textile industry associations has carried out pilot projects of textile and garment industry clusters, including the 67 industrial clusters, including 38 national level.

    Last year, the Provincial Textile Industry Association released 3 "Jiangsu 100 billion textile and garment industry bases", 14 "billion textile and garment industrial clusters" and 9 "10 billion textile and garment enterprises".

    < /p >


    During the clothing festival this year, these excellent industrial clusters and large enterprises will focus on P.

    Besides South of Jiangsu, the industrial clusters in Northern Jiangsu will also show the latest development.

    Among them, Jianhu, Sheyang, Funing and other places will be participating in the exhibition. 7 enterprises in Funing Filter Industrial Park will first demonstrate the overall solution of air filtration and water filtration, and Siyang, Shuyang, Sihong and other 6 places will display regional brands.

    The newly recognized industrial clusters of Shuyang covering yarn, Jianhu cutting equipment manufacturing base, Jiangyin Longjing Town, woollen fabric town and Wujiang seven decorative fabric base will also participate in the exhibition.

    < /p >


    < p > closely linked to quality and efficiency, continuous upgrading, < /p >


    At present, the macroeconomic environment is still complicated. The textile industry is faced with the challenges of comprehensive cost increase, profit space compression, market demand and some structural excess capacity. How to resolve these contradictions and problems? < /p > p


    < p > "quality and efficiency are the mainstay of the development of the textile and garment industry, and we must persist in it."

    Xie Ming said that the next step will be to pay more attention to brand building and technological support, strengthen the two market development both inside and outside the country, enhance brand management, independent innovation, market expansion and enterprise management capabilities, and push our province across the textile strong province. "In general, it will revolve around the" six paths ".

    < /p >


    < p > promote the industry to the high end.

    We will continue to guide the development of textile materials, equipment and clothing products to the high end, and cultivate more advanced equipment such as the eagle stick group's magnetic bar printing machine and the Sheng Hong Group's digital machine printing technology.

    < /p >


    < p > vigorously carry out technological pformation.

    According to the actual pressure of Jiangsu, we should actively eliminate a relatively backward production capacity and technology, introduce automation and intelligent equipment, rationally integrate production and process flow, and promote the development of low carbon, efficient and sustainable industry.

    < /p >


    < p > accelerate the development of producer services.

    Industrial pformation requires a series of high-end services, such as design, logistics and so on.

    The textile industry in Jiangsu has a strong foundation and will rely on the professional market to cultivate a number of producer services and enhance the added value and reputation of the garment industry.

    < /p >


    < p > promote energy saving and emission reduction to achieve green development.

    The textile and garment industry has many production links, and it is the key area and key link of energy conservation and emission reduction.

    The enterprises will be guided by the latest deployment requirements of the provincial and provincial governments in building the demonstration area of ecological civilization, aiming at the advanced level of the industry, increasing the intensity of pformation, and creating more social wealth with less resource consumption and pollutant emission.

    < /p >


    < p > cultivate high-quality talents.

    A wide range of joint education departments and enterprises will carry out personnel training, professional competition and industry university research activities with rich content, and train more skilled talents to adapt to industrial development. At the same time, we will introduce and train a group of high-end talents who will lead the development trend of the world fashion and master the brand planning and marketing.

    < /p >


    < p > continuous implementation of brand strategy.

    We should give full play to the leading role of well-known brands, and widely condense the advantages of regional industrial development. We should give full play to the synergy of market players, government guidance and enterprise efforts to cultivate more famous brands, and contribute to "Jiangsu manufacturing" to "Jiangsu creation" and "Jiangsu brand".

    < /p >

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