Consumers Are More Concerned About The Texture And Quality Of Fabrics.

< p > nowadays consumers are not only concerned about brands and styles, but they are more concerned about the texture and quality of fabrics. < /p >

< p > after being attacked by high inventory, high cost and low consumption, < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > a target= "_blank" href= "_blank".

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< p > recently, domestic clothing listed companies have issued half yearly financial reports. Unlike previous high growth and big strides, the decline in profits and the closing of stores have become synonymous terms.

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< p > however, the performance of the Pathfinder has gone up sharply despite the stagnation and even decline of other brands.

According to its announcement, the total revenue of the Pathfinder in the first half of the year was 514 million yuan, an increase of 35.29% over the same period last year, and its net profit increased by 63.12% to 96 million 619 thousand yuan from 59 million 232 thousand yuan a year earlier.

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< p > The Pathfinder's outgrowth is inseparable from the popularity of the outdoor market.

The rising outdoor market has also directly fired functional fabrics, which are characterized by waterproof, moisture permeable, anti ultraviolet, warmth retention, lighter and thinner.

For example, the TiEF PRO released by Pathfinder last year has a unique 4 layer microstructure, which is waterproof, moisture permeable, antibacterial and mildew resistant.

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< p > "compared with imported waterproof and breathable fabrics on the market, TiEF PRO waterproof and moisture permeable fabric has two core strengths."

Sheng Faqiang, founder and chairman of the Pathfinder, said: "first of all, it is durable and washable. TiEF PRO keeps excellent waterproofing performance after repeated washing and drying. Secondly, it is resistant to low temperature and moisture. Even in the extremely cold environment of North and south poles, it can maintain stable moisture permeability."

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Less than P, flowers appear in water and disappear with warm patterns. These two products, called camouflage fabric and temperature sensitive fabric, are the main products developed by Longfeng Textile Technology Co., Ltd. in recent years in Fujian.

In addition to these two products, Longfeng textile technology has also introduced many functional patent products such as moisture absorption, sweat, antistatic, high elasticity, radiation resistance, environmental protection and antibacterial.

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"P >" every year we carry out new product development according to the market trend. So far, hundreds of products have accounted for 70% of functional products.

Many of them are patent achievements and latest research and development results.

Dragon Peak Textile Science and technology.

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< p > hot market has attracted the attention of international fabric enterprises.

In recent years, more and more functional fabrics have been put into the Chinese market by Nantong Di Ren Co., Ltd., the company's assistant minister Fujiwara Takahisa said that the company's product research and development is guided by the Chinese market demand. Frivolity, functionalization and environmental regeneration are the trend of clothing development, and also the research and development direction of the emperor.

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< p > for example, in the high performance sports fabric of MIDI, the prominent feature of MI soft Q is light, thin and soft MS uses the sweat absorbing Shi Shenzhang and dry shrinkage fiber. It has six functions in cool, breathable, tight and flexible 6 elastic knitted fabric, including not easy to be checked, good elasticity, light weight, good handle, sunscreen and anti penetration.

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< p > nowadays, the use of functional fabrics is no longer confined to the outdoors.

"At the outset, it was the outdoor tropical outdoor professional fabric market. After that, all clothing brands such as formal dress and women's clothing required the fabric's functionality.

Men's clothing requires cooling, women's clothing requires antifouling, moisture-proof and so on. Various functional appeal points will become the research and development direction of future fabrics. "

A fabric industry personage said.

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< p > last year, sunshine group "can spray suits" has been recognized by consumers. In the CCTV news picture, all kinds of stains such as soy sauce and vinegar are poured on the surface of the suit. When no detergent is added, washing the clothes with ordinary shower water for a few minutes can remove all kinds of stains on the suit and hang the suit for 3 hours without ironing and wearing again.

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< p > "Warm Yang" is a high-tech new fabric developed by Beijing AI Underwear Co., Ltd. and Japan Toyo Co., Ltd., only for exclusive use of adoration.

The fabric of the warm and warm underwear is made of Japanese superfine "salad" fiber and MODAL fiber, spandex and other blended yarn. Super fine "Salam" uses advanced spinning technology to add far-infrared ceramic ultrafine particles to the superfine acrylic fiber in the fabric of the warm yang underwear, and applies the principle of far-infrared refraction to refract the heat generated by the body itself to the human body, so as to achieve the purpose of thermal insulation.

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P, the material development manager of Beijing Ermu Underwear Co., Ltd., said that the application of this fabric not only greatly enhanced the thermal insulation performance of underwear, but also had the characteristics of comfortable, warm, tight, glossy and delicate appearance.

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< p > last year, the male wool fabric developed jointly by Jiangsu Dan Mao and Japanese customers has the function of moisture absorption and heat. The fabric mainly uses the strong moisture absorption property of the fiber to catch the water molecules containing high kinetic energy in the air, and adsors them on the surface of the fiber, so that the gas becomes liquid and generates agglutination heat, thereby improving the thermal insulation of the clothing.

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< p > Xu Rongfang, general manager of Dan Mao textile, said that wool, as a high moisture absorbent natural fiber, not only has strong moisture absorption and heat generating capacity, but also has good thermal insulation property. By blending wool and other types of hygroscopic and heating materials, it can reduce the cost of fabrics without affecting the moisture absorption and heating performance of fabrics. The fabric can obtain the heating effect of more than 3 degrees, providing consumers with a warm wearing condition in cold winter.

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< p > in addition to functionality, with the increasing awareness of health and environmental protection, consumers also put forward higher and higher requirements for the safety and environmental protection of clothing.

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< p > April 9, 2012, 5 environmental protection organizations such as friends of nature published research reports, pointing out that there were serious environmental violations in the supply chain of a large number of large textile brands and garment retailers in China, which seriously affected the water environment in China. At the end of the year, Greenpeace also released an investigation report to criticize the pollution caused by the textile industry to the environment, which caused great repercussions in the society.

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< p > at the beginning of this year, the Shanghai Quality Supervision Bureau found that the Winter Fleece winter clothing produced by Shanghai Ou Xia company contained decomposable carcinogenic aromatic amine dyes. Because these dyes contained azo groups, they had carcinogenic effects on the human body and caused irreversible damage, so they belonged to serious quality problems.

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< p > clothing safety issues are reflected in the fabric links, prompting natural ecological fabrics including cotton, linen, silk, wool, leather, soybean protein fiber, Tencel fiber, chitin fiber and so on, and are increasingly favored by the market.

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< p > "clothes made of coffee carbon fiber can emit negative ions, and the negative ions absorbed are similar to those of walking in the park in the morning."

Shishi Hongtai textile responsible person said, coffee coffee carbon fiber is made from coffee residue, after firing, made into crystal, and then developed into nano powder, added to polyester production of a functional polyester staple fiber, "with bacteriostatic, deodorant, anti ultraviolet and other functions."

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In the spring of 2010 P, the birds of the right time launched a series of high quality products of environmental protection and regeneration. They used bamboo charcoal fabrics, memory fabrics and flash silk fabrics to interpret the concept of "advocating low carbon and green travel" and thus gained recognition in the market.

Similarly, the seven wolves adopt high quality fabrics such as organic cotton, memory and bamboo fiber. With the characteristics of good hygroscopicity, breathability, abrasion resistance, comfort, and natural green and environmental health, many fashionable and classic products are created. These low carbon environmental protection < a target= "_blank" href= "http://www.91se91.com/" > clothing > /a > is favored by consumers, which greatly improves the market sales of seven wolves and promotes their brand awareness and reputation.

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"P" recycled recycled fabric has also been popular in recent years. By virtue of its recycling recycling system, "ECO CIRCLE", the company has rebuilt the recycled fibers to produce high-quality high-end products. At present, it has worked with many garment brands and sports brands at home and abroad to jointly develop new products, and is working with the China chemical fiber industry association to plan the recycling system in China.

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< p > Jiangsu Zhongyuan Industrial Co., Ltd. uses recycling technology to recycle waste beverage bottles and machine them by crushing them. It is used to make raw materials of < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a >.

At present, the raw material made from beverage bottle has been sold to some a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > enterprise.

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< p > Kong Derong, chairman of the company, said, "polyester raw material is originally made of polyester chips, and the utilization rate of the beverage bottle after crushing is almost the same as that of polyester chips, but the cost per ton can be saved by more than 1000 yuan.

From an economic point of view, the use of beverage bottles is not only environmental protection, but also more cost savings.

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< p > in March this year, Beijing China international textile fabric accessories (Chun Xia) exposition, many European fabric suppliers gathered here, hoping to find opportunities in the Chinese market.

After a few days' exhibition, they found that compared with the previous two years, China's market demand for imported fabrics from Europe is undergoing new changes.

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"Nowadays, buyers are concerned about fabric quality and design improvement," said RobertoBianchi, sales manager of Italy fabric supplier Alibi, which supplies high quality cotton and nylon fabrics for women's clothing. < p >

These buyers are very motivated and they know what they want.

In the past, consumers only focused on brands, and now they are more concerned about the real texture and quality of real fabrics before them.

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< p > by the end of May this year, the national textile product development center organized the domestic textile fabric < a target= "_blank" href= "http://www.91se91.com/" > designer "/a" to visit South Korea, and exchange learning with local industry organizations, production enterprises and professional institutions.

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During the inspection period of P, a professor at Seoul University pointed out 4 directions when talking about the current trend of textiles, namely sports and leisure, medical and health, environmental protection and digital.

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< p > this coincides with Chen Qi, director of the textile product design department of the national textile product development center, but he immediately fell into the thinking. What kind of innovation mechanism should we create in China's textile and clothing so as to constantly meet the needs of consumers? < /p >