Quanzhou Children's Brand To Enhance Visual Impact

This year's national shoes The service industry has entered a channel adjustment period, and the children's products industry in Quanzhou is no exception. Reporters from several recent press conference on children's brands found that "catching the eye of consumers" has become a new direction of marketing strategies for many enterprises. Besides the brightly coloured colors used in product design and R & D, more detailed planning has been made in the display management of terminal stores. "These changes are all in strengthening visual merchandising, hoping to bring better sales performance." One industry source said.

Even the soles are colorful.

"The shoes of boys used in the past are sold in a dark color style, but this year they are sold in beautiful colors." Qiao Feng, the person in charge of COOSKIN shoes, told reporters that today's children's shoes are more than just the color of the vamp. The colors of the shoes are no longer as white and black as they used to be. Bright blue, yellow, orange, pink and so on are becoming the mainstream colors of the soles, and even the color matching between the sole and the upper has become very particular.

In the sugE bear brand press conference, the relevant director of the international fashion alliance's fashion trend research center said that in the future children's products market, the beautiful colors will break out in an all-round way, the purpose is to catch the eye of consumers.

"Today's children's shoes design will combine the fashionable fashion with the color application, and match the lightweight material to give consumers a strong visual impact." Today, the design of children's products, whether they are craft or color, is more sophisticated, and strives to attract more consumers' attention.

"Shoes and accessories, will highlight the creativity, technology, design, focusing on product serialization and collocation, to achieve the integration of equipment sales." Hong Qinming, executive director of Mingwei camel (Hongkong) Holdings Limited, said the company will integrate more high-tech projects into products, such as high-end products. clothing Fabric testing system, functional materials research and development project, combined with the promotion of these new fabrics and technology elements, has injected new vitality into the products and will be closer to the fashion trend in color.

People in the industry say that children's products are full of visual effects in details, such as shoelaces. "Some children's shoes are equipped with two pairs of different colors of shoelaces, more colorful choices. Besides, even if the shoe insole is put into the shoes, besides the function of deodorant and antibacterial, there are many colors for consumers to choose.

Display management is exhausted.

Mingwei camel youngster outdoor equipment has put forward the latest brand strategy in this season, including the introduction of display management in terminal marketing channels and the establishment of benchmarking stores, which become an important measure in the second half of the year.

"In terminal display, we will pay more attention to visual merchandising." Hong Qinming said that in addition to focusing on product mix and window display to pay more attention to the integration, convenience and real-time display of goods, the company will also attract consumers through a series of brand activities. "For example, to enhance interaction with consumers in product development, collect children's oil paintings in terminal retail stores, and select appropriate design elements that can be transformed into terminal products. The whole process of this series of activities will be displayed in the terminal channel. He said, in addition, brand terminals will strengthen the training of retail teams, achieve precise operation and deep implementation, and set up the image of benchmarking stores.

Luo Zhengming, deputy general manager of dog dog (Hongkong) International Holdings Limited, said that the development trend of children's products industry in the future is definitely to develop products around the needs of consumers. "Seize the eyes of consumers, in order to seize the market, which is the core issue of children's products companies are quietly studying." He believes that market With more and more competition, consumers need more cost-effective brands, so the brand is becoming more and more flexible in the channel reform. "This is also an important reason for the collective effort of the brand. In the terminal to attract consumers, it is very important to do a good job of visual merchandising. He said.