Analysis Of The Development Trend Of Customized Men'S Wear In China

At present, the domestic elite are luxurious to Europe and America. Clothes & Accessories The desire for consumption is more and more intense, but it often suffers from the embarrassment of European version. In addition, size is also a major problem in the clothing market. Different brands, even within the same brand, perform different standard sizes. This means buying a suitable brand in a certain brand. clothes There is no guarantee that the same size will be suitable for the next purchase. Against this background, some of the men chose to customize.

When it comes to custom-made men's clothing, many people will first think of Saville street in London, England. When it comes to men's clothing in China, many people don't have a deep impression. They even think that men's clothing in China starts late.

In fact, in the late Qing Dynasty and the early Ming Dynasty, the "red gang tailors" in Shanghai were flourished. After the war, many red gang tailors moved to Hongkong or Southeast Asia.

Fashion trend is the reincarnation of men and women. It seems that men's clothing customization is going through the same process. When the world of garments is developing into a thriving prosperous situation, it also represents a fairly high level of social and economic development. So people began to understand the pursuit of quality of life, for dress requirements have also become higher. For men, the highest quality dressing experience is not the more expensive, the better luxury brand, but the custom-made honorable enjoyment. Menswear customization in today's China, ushered in new opportunities.

First of all, the opportunity to sniff this opportunity comes from overseas luxury brands, though they are mainly made in ready to wear garments, but the advanced customization series has become a powerful complement to high-end customers. Ermenegildo Zegna, Giorgio Armani and other brands are the best in this market.

In addition, the tailor shop, once a great hit in Shanghai, came back miraculously. Shanghai has created the face of an international metropolis. The tailor's tailor's "Hong Bang tailor" has also returned to its hometown in a more internationalized image. For example, the brand of "W.W.CHAN & SONS" has developed into a loud menswear custom brand through the efforts of the three generations. Now he is back in Shanghai and has opened a flagship store on Maoming road.

Economic development and social progress have given these high-end menswear customized brand an excellent historical opportunity, and also let customization begin to enter more people's perspective. In order to make more Chinese men realize the superiority of tailor-made, some homemade men's clothing brands have begun to join the custom series. The route they take is more intimate, the fabric will not necessarily be the top, and the customization process will be relatively simplified. So their customization is in fact a semi custom, or made to measure and made to order in professional terms. The cost will be much cheaper and more suitable for general public consumption.

It is worth mentioning that in this new era, the resuscitation of men's custom-made clothing has created a new form of network customization. The emergence of e-commerce has been given. clothing Buying and selling a new opportunity, I didn't expect custom made clothing to join in. After all, tailoring service is indispensable to tailor's close contact with customers. Only by tailoring himself in person can we get accurate physical data of customers.

But Chinese intelligence and wisdom have turned the idea of Internet customization into reality. The birth of the "brand" man's clothing is Huang Yuenan, general manager of cool gentry company. He analyzed the millions of sizes stored in the past twenty years when he made group customization, designed various mathematical models, and made statistical analysis, and worked out a set of pattern system. On the brand website, customers only need to provide three common sizes to choose the number to be customized, which is a major initiative. In this way, more Chinese men can buy customized clothing through the Internet instead of arriving at a city with custom shops.

From the perspective of China's national conditions, "customization" is not necessarily a luxury. Apart from the luxurious dress custom of high-level society, the "custom-made" demand of populace applied to weddings, banquets and even jobs is getting stronger and stronger. This is the "custom-made garment" in the true sense.

Shi Chunlei, a brand name Menswear COO, told reporters: "find a balance between style, fabric and cost performance. This is the trend of popularity in the trend of" custom clothes ". Custom-made customers will spend a lot of time in the past. Customers need to constantly communicate with tailors, measure body data, adjust and adjust several times. This is a difficult process for modern urban elite men with very fast pace of life. Although the products of the brand can not match the "advanced customization" in terms of volume service and refinement, there are many of them. Designer Original elements. For example, customers can not only choose their favorite collar, sleeve and button colors, but also embroider their own names or family emblem in some specified locations. This personalized demand is difficult to achieve in the garment market, and this is also a concept and path for civilian customization.

Women's pursuit of clothes is endless. What men need most is high quality custom clothes. This shows a man's taste. The future of advanced customization in China can be described as quite broad. The emergence of advanced customization in China also means the arrival of the era of industrial segmentation. Where will China's menswear customize go? Let's wait and see.