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Loss Of Clothing Is Not Necessarily A Big Price Cut. Beware Of "Promotion" Trap.

2013/9/23 20:37:00 46

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Clothing Discount Clothing Market Clothing Store Clothing Promotion

In the autumn and winter season, many a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" shops took advantage of this as an opportunity to launch promotional activities with various discount and discount to attract more consumers. Therefore, slogans such as "clear sale", "buy one get one free" and "completely cleared up, regardless of cost" appeared frequently in major clothing stores and a target= "_blank" href= "P" shoes.

For the public, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > shoes are cheaper and goods purchased are more favorable. Undoubtedly, it is a good thing, so many consumers, especially women consumers who like shopping, naturally become the main participants in promotional activities.

consumer > /strong > /p >

is difficult to resist sales activities .

Xiao Yang, who likes shopping, tells the author that when shopping, the promotion activities in the shop have some attraction for themselves. Especially, some of the more expensive a href= http:// www.91se91.com/news/index_c.asp > dress shop /a, which is usually more expensive, will attract her to buy when she meets with the sale price reduction.

Xiao Yang said she was a "Shopaholic" and would go shopping whenever she was free. Too much shopping frequency often led to her no extra budget to buy expensive clothes.

"Even if you like it at ordinary times, you are not willing to spend so much money, but the price is relatively cheap. Of course, I hope I can buy the clothes you like."

At the same time, Miss Guo also said that the attractiveness of the discount clothing store to consumers is self-evident. "The same dress usually costs two hundred yuan, and it can be bought less than one hundred yuan now. Why not buy it?"

> the author's visit found that the clothing store in the city and a href=" http://www.91se91.com/news/ "> shoe shop < /a > in all likelihood took the" clearing season clearance "as the reason, and adopted some promotional measures, including the big price reduction, buying one get one, one piece 40 percent off, two pieces 52% off, and the whole audience 500 500.

The author walked into a new clothing store in Xinqiao Road, located in the downtown area. When I entered the store, the guide told the author that they had cleared the store now, and the original 179 yuan summer wear was now sold for only 89 yuan, and some short sleeved shirts were only sold for 20 yuan.

It is no wonder that consumers will enjoy this big discount.

promotional products may not be cost-effective. /p >

consumers are very keen on discount products, but are they really cost-effective to buy these promotional items?

Ms. P told her story about her own experience. She said that she had not planned to buy clothes last season when she passed a clothing store. But the salesmen there said they were promoting sales. The original price of one hundred yuan clothes was reduced to more than fifty yuan. Now it is quite cost-effective to buy, and two pieces can also be reduced by ten yuan and so on.

Later, it was impossible for the salesmen to make a tough job, and with such a "cheap" price, she bought two summer clothes and spent about one hundred yuan.

As a result, it didn't take long to get back to the weather. The weather turned cool. Two clothes were put into this year, not only wrinkled, but also outdated, and there was no chance to wear them.

Mrs. Liang still feels sorry for buying these two pieces of a href= "http://www.91se91.com/news/" > clothes < /a > flowers.

besides, some people say that the quality of the clothes purchased at the discount sale is doubtful. After some clothes are priced, the price is about thirty yuan, but they are not durable. Often they are washed by washing machines for a few times.

The author also visited many clothing stores and found that most of the summer clothing that was involved in price reduction promotions was some ordinary T-shirts, while the prices of some skirts and jeans that looked good quality changed little. Many of them still kept their original prices. For this reason, the guide's explanation was "some relatively new styles did not take part in promotional activities".

shopping should be based on actual demand .

Besides P, consumers are buying goods at a time when prices are cheap, but the situation is not common at last.

Xiao Yang, a member of the public, said that he had often met with the fact that he had bought something after he had promoted sales, but after he bought it, he found he did not need it at all.

consumers see that the price of goods is reduced and clothes are on sale. They feel that they have made a purchase. In the final analysis, they are still a kind of greedy and cheap mentality.

In fact, many times, consumers feel that the goods they buy are very cost-effective, and they do not know that they have made a lot of money for businessmen, because assuming that a clothing business makes a profit of fifty yuan, if each piece is twenty yuan cheaper, the number of consumers can buy more, then the interests of businesses will not be reduced.

In fact, you can think about it, the salesmen will say that they are selling at a loss, but how can they really lose their business when they open their doors to do business? Although it is not certain that some shops do sell at a loss due to the fact that the store has been tending, or they really want to close, it is a rare case. Most businesses' < a href= "http://www.91se91.com/news/ > Clothing promotion > /a > activities are still aimed at attracting more consumers and gaining greater profits.

I would like to remind members of the public that when shopping, don't take a whim, learn to consume rationally, and go shopping according to your own needs and plans.

When you buy clothes, you should not be confused by the sales promotion techniques. Remember that you can't lose money if you want to pay for the goods.