Experts Pulse: How To Develop And Expand Ji'Nan'S Clothing Industry

< p > 9:30 a.m., domestic a target= "_blank" href= "http://www.91se91.com/" > dress < /a > industry renowned experts, scholars and influential entrepreneurs gathered in the conference room of the two floor of Kou Kou Garments Co., Ltd., combined with the current situation and future of the garment industry, closely related to the actual situation of the current Kou Kou Garment City, analyzed the problems faced by the current Kou Kou Garment City in its development, and discussed how to realize "a" target= "_blank" href=, "costumes", how to realize their own development and growth.

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< p > according to the organizer of this event, the current clothing culture forum has been well coordinated with the smooth development of the costume culture festival and enriched the activities of Art Festival.

It has played a positive role in further expanding the popularity and influence of the city, enhancing its brand awareness and social image, and creating a harmonious and beautiful business environment.

In addition, this will also play a good theoretical guidance role for the future development of the city.

"On the one hand, it can help us find problems, summarize past experiences and lessons, and solve practical problems. On the other hand, it can provide a very important theoretical guidance for how to promote the development of the garment city, so as to reduce unnecessary losses and accelerate development."

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< p > < strong > voice < /strong > /p >

< p > < strong > "the most important thing for clothing is to experience" < /strong > /p >

< p > Ji'nan dress < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > hat, vice president of business enterprise association Hu Yueqiang < /p >

< p > Hu Yueqiang opened the analysis of the development of the retail industry in this year's economic situation. He pointed out in the discussion that the era of high growth in the retail industry is coming to an end. We should be prepared to "tighten our belts and live together". However, under such circumstances, the choice faced by the retail industry should not be a passive response. "Under the new situation, there are pressures and opportunities." President Hu pointed out that the retailing industry should "hold together for the winter" and the relevant units should pay attention to the development of small and micro enterprises.

In addition, the city can try to integrate into the development mode of e-commerce, attracting more and more Taobao customers to come in.

With the help of the Shandong market as a hinterland, we should aim at the whole country, and tilt the direction of brand research and development and production and circulation, and open up a garment industrial park.

To provide consumers with a variety of clothing experience.

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< p > < strong >, we must aspire to build "fashion culture capital" < /strong > /p >

< p > < < a href= > http:// www.91se91.com/news/index_c.asp > < Shandong > < /a > > executive vice president Liu Jianguo < /p >.

< p > Liu Jianguo said that the construction of the International Conference and Exhibition Center has realized the integration of leisure, entertainment and shopping, meeting the needs of consumers at all levels. By introducing garment processing and logistics circulation, the industrial chain has been extended and optimized.

However, President Liu stressed that in the process of extending the industrial chain, we should not only attach importance to its own development, but also take account of the balanced development of all aspects.

At the same time, we should change roles in a timely manner. "Before landlords, in the future, we should benefit from services and management". He pointed out that clothing should also be used as a carrier to develop clothing culture and create "fashion culture capital" on the basis of this plan.

"This is not only a clothing exhibition center, but also a leading commercial fashion."

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< p > < strong > "three measures to boost a href=" http:// www.91se91.com/news/index_c.asp "> clothing city < /a > brand influence > /strong > /p >

< p > director of Shandong Business Management Research Institute, Li Fangyi, part-time graduate student supervisor of University of Jinan School of management, < /p >

"P" Li Fangyi points out that after several years of industrial pformation, the garment city has made substantial improvements in both hardware and software, but the traditional profit model needs further optimization. Accordingly, he proposed that the brand influence of the garment city can be promoted through three major measures: image promotion, brand placement and brand promotion.

In the aspect of image enhancement, we should make full use of the power of the media and constantly expand channels for external publicity.

In the brand positioning, we should reasonably analyze the consumption groups of shopping malls, and draw the threshold for attracting investment in shopping malls.

Under the trend of high level clothing industry, efforts should be made to provide services for the urban middle class.

In terms of brand promotion, Li Fangyi pointed out that the most effective way to promote brand is "telling stories". Holding the costume culture festival is a form of "storytelling", but the clothing city should explore more ways to "tell stories" to consumers.

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< p > < strong > point of view < /strong > < /p >

< p > < strong > electronic commerce or will help the new development of Kou Kou Garment City < /strong > /p >

< p > at yesterday's clothing culture forum, the combination of e-commerce and < a href= "http://www.91se91.com/news/" > Kou Kou Garment City < /a > has become a hot topic of concern.

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< p > > Ji'nan dress < a target= "_blank" href= "http://www.91se91.com/" > shoes and hats > /a > vice president of the association of business enterprises Hu Yueqiang believes that the online retail market is developing at a high speed. The city should make use of the regional advantages to enter the e-commerce platform such as the Taobao market, making it the first choice for many Taobao shopkeepers.

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< p > but Li Fangyi, director of Shandong Management Research Association and part-time graduate student tutor of University of Jinan School of management, thinks that the homogenization of commodity platform is too high, and competition is equally fierce. Many young people end up losing money after entering the market, so it is not rational to enter the market blindly.

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< p > Liu Jianguo, executive vice president of Shandong apparel industry association, reminds us that e-commerce is developing fast but not blind and superstitious, and that online and offline integration should be win-win.

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< p > < strong > Art Festival Review < /strong > < /p >

< p > this a href= "http://www.91se91.com/news/" > Costume Culture Festival < /a > from 13 this month to 22, for 10 days.

During the event, there were ten performances of singing and dancing, nine T shows and other interactive activities close to the public. In addition, the renowned experts and scholars from the domestic clothing industry also discussed the development and growth of the "clothing capital" in the clothing culture forum.

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< p > in order to give feedback to the citizens of the spring city, a shopping raffle discount event was also held during the Kou Kou Costume Culture Festival. During the event, consumers who bought 300 yuan in any shopping mall in the Kou Kou clothing city could draw lottery tickets to the designated locations and draw 100% prizes.

It is understood that in the draw, the organizers spent nearly 600 thousand yuan to provide 86370 gifts, of which the first prize of Hisense LED46 inch color TV total of ten.

In addition, during the cultural and Arts Festival, most businesses in the town of Kou Kou have offered discounts and profits.

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