Analysis Of Students' Consumption In Sportswear

< p > to study the consumption of sportswear among college students, we conducted an investigation and study of one university student. We sampled 600 university students as sources of information by stratified sampling method, and discussed the consumption tendency, purchasing habits and product claims of sportswear in order to provide sports apparel manufacturers with other thinking space in the marketing of the current market.

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< p > because all the students interviewed are young students. The influence of TV media is obviously greater than that of other media. In addition, students often imitate or follow the wearing of idol stars.

In addition to these two modes, shopping and print advertisements also occupy a large proportion.

The effect of sports stars can also be said to be another kind of media advertisement, which achieves the effect of selling goods through various competitions.

Therefore, as a whole, advertising accounts for more than 50% of the source of students' merchandise information, and it is no wonder that major manufacturers do not want to give their deepest impression in advertising.

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< p > 1. purchase motivation < /p >

< p > > after investigation and research, < a href= "http://www.91se91.com/news/index_c.asp" > purchase motivation < /a > the most is that "need" is bought, accounting for 31%; second is "advertising influenced" (23%); third. Fourth for "discount" and "random", accounting for almost 18%.

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< p > because young students, whether in class or in ordinary activities, sports a href= "http://www.91se91.com/news/index_c.asp" > dress < /a > are very common wear, so the actual need to become the most important purchase motivation, so how to improve the purchasing power of students can start to create their needs.

In addition, through some advertising effects, students will have the desire to buy, which echoes the previous survey.

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< p > 2. the factors considered during purchase are < /p >

< p > after investigation and study, students consider the factors of purchase first, "color style" (31%), the second is "brand" (25%), third is "functional" (18%), and "price" and "comfort" account for 12%.

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< p > by this data, we can see that there is a big gap between the concept of student consumption and the average person's cognition. The pursuit of beauty and brand is far more than the consideration of price and comfort, leaving behind practicality far behind.

This situation can also reveal that students' consumption ability and habits are far beyond the imagination of ordinary people, so even if the price is too high, they can not stop their desire to buy, and the demand for goods can not be easily satisfied with them.

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< p > 3. purchase place < /p >

< p > after investigation and research, most of the students bought sports clothes were mainly sporting goods stores (41%) and department stores (34%), and only 13% of the stalls were sold.

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According to this information, the low price or counterfeit goods sold on the stalls can not be favored by most students. They prefer to spend more money on sporting goods stores and department stores. The reason is that the quality of the products in these sites is more secure and the styles are more complete than that of P.

It is worth exploring that only a percentage of the network or mail order ratio can be seen that the sales channel through the network or mail order is still in a closed state. It may be that consumers still have doubts about the security of the network and mail order. They always feel that it is necessary to protect themselves, so it may take some time to get into the inherent marketing market.

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< p > 4. in < a href= "http://www.91se91.com/news/index_c.asp" > sportswear < /a > consumption accounts for the proportion of total consumption < /p >

< p > after investigation and research, the proportion of "5%~10%" and "10%~25%" is almost equal in the proportion of consumption. They all occupy 33 percentages, and then they are "5% below", accounting for 19 percentage.

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< p > overall, the proportion of students' consumption in sportswear is not high, most of them are below 30%. There is still much room for growth. Companies need to sacrifice more magic weapons to attract young students and expand the prospect of the sports apparel market.

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< p > from the results of this survey, we can find that the requirements of college students for sportswear have changed from practicality and functionality to appearance beauty and brand. This is a situation worthy of discussion. In addition, the display of data has also broken our traditional sales concept. Low price has failed to arouse students' desire to buy, and how to adopt new sales strategy to replace low price promotion will be an important issue for manufacturers in the future.

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