Hermes Featured Window To Convey Culture And Art

Window is Luxury brand Where we display our culture and art, this is the "Habitat" of new or classic products. It conveys the ideas and changes of the brand to the customers intuitively. Hermes, who pioneered the art of window display, has always been a showcase for its unique creativity. The summer of 2013 is over. Look back at the window changes of Hermes before the new window is laid out.

　　 Hermes The gorgeous classical window design gives people a long and thick brand culture accumulation. The content layout of the window shows people a long distance scene, or an ancient story, and it can feel that it is an old oil painting. The connotation is the display of designer's design concept.

Designer Fotis Evans An avant-garde window is designed for Herm New York s store. This design, instead of highlighting the product's function, is a "routine" against the boutique shop window. Instead, it takes the single product of Hermes as a creative material and piles up a simplified sculpture of the deformation. The small world in the glass window has suddenly become an artistic stage full of visual impact.

The window display of the flagship store in Paris headquarters in 2013 is full of creativity and imagination. Under the magnificent urban painting background, Hermes products are displayed in the way of harmony.

For window style design, there are usually exaggeration, personification, metaphor and so on. This Herm s window is mainly used in figurative form. However, such metaphors can not be derived from empty sources, but must be well grounded and relevant. Herm s, the main product of this product is light feather, one of its main features. Its products blend in two core materials of Hermes, silk and leather, and pure silk blended with pure cashmere cashmere yarn, giving Plume scarves an incredible lightness.

How can we bury this prominent theme? Designers grasp the characteristics of products, and let the word "light feather" be displayed and displayed by window display, so that it can be sublimated. The pillow made a small crack, and the white feather inside it floated against the wind. HERMES's products were like feathers in front of the audience. The little story, the little scene, is so vivid that the products of Herm s show.